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 Industry
Trends - The Next Ten Years
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According
to a recent Tradeshow Week research survey of
corporate exhibitors, attendees are well informed through information
available on the Internet. Attendees are coming to shows with
a more defined purpose and a robust agenda. They are often further
along in the buying process when they get to the show. The impact
of the Internet has lowered barriers to entry, added more marketing
channels and caused more price transparency. So while the stakes
are higher for exhibitors, the good news is that informed buyers
are more engaged attendees.
Events are
becoming the perfect complement to Web-based marketing because
buyers require personal interaction to sort though the clutter
of an overwhelming amount of information. They need an up-close
view of the people and products they have been reviewing on the
Web.
As a result
the relationship between events and other media such as the Internet,
will become more important over the next ten years. Going forward,
its likely that business people will require more information
and education to stay on top of rapidly changing markets and trends.
So take full advantage of the opportunities this presents by fully
integrating your event programs with your company’s overall
marketing efforts.
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The Web is
the introduction to an organization and the preeminent communications
tool. Events provide value added education and information through
personal interaction that further accelerates the sales process.
Excerpt from an article by Michael Hughes, Associate Publisher
and Director of Research Services for Tradeshow Week.
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Trade
Show Tips - Pre-Show Marketing
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As an event marketer trying to reach a large, targeted audience
within a tight budget, e-mail usually wins the cost-per-impression
showdown. But studies have shown that the best direct marketing
campaigns utilize a blend of communications channels.
Don’t
forget direct mail. When e-mail marketing first arrived,
many thought it would replace direct mail. Instead, the two have
grown to complement each other as a powerful team.
Use
e-mail to build relationships. E-mail isn’t always
the best choice for generating new leads, but it’s a great
tool for maintaining contact with your existing database. Develop
a plan for “touching base” periodically with your
contacts; even if they don’t open your e-mail, you’ll
be on their mind.
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| Product
Spotlight - FabriMural™ gets a speed boost
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Nomadic’s
FabriMural™ system just looks good—a
perfect fusion of style and functionality. And now, thanks to
a recent design improvement, this stunning tension fabric system
is even easier to set up! FabriMural™ now features integrated
frame locks, cutting your assembly time while ensuring a crisp
presentation.
For more
information, visit
the FabriMural™ section of our website!
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| Case
Study - Polymer Manufacturer stands out with Nomadic
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When Mississippi Polymer Technologies (MPT)
was gearing up to launch their new Parmax® SRP brand,
they turned to Synergy Design Group for
exhibiting help. The company wanted a display presentation
that introduced their brand with confidence—something
that would turn heads. And they got more than they asked
for. The resulting design not only dominated MPT’s
first exhibition experience, but it also won them a Teddy
Award.
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Synergy’s
design team reviewed MPT’s objectives, and designed
a system that fused a curved Nomadic Instand®
pop-up with front-mounted graphics and a SpaceStrut®
frame with back-mounted tension fabric. The 10’x20’
exhibit can be split into two 10’x10’ units
for multiple shows or configurations.
“The
display presents a clean, clear, powerful image,”
says MPT Marcom Manager Toni Tagliabovore, describing the
award-winning exhibit. She finds that the display grabs
plenty of attention at shows and is extremely easy to work
with—taking a single person less than an hour to set
up.
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| Exclusive
Offer - Make your image shine!
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Lighting
systems amplify your display’s style, attract attention
and magnify your graphic impact. This is the perfect opportunity
to boost your booth with this essential accessory—absolutely
free!
Nomadic Display’s
popular free lighting promotion is back! Log on to NomadicShop.com,
order a 10’ Instand® FabriColor display,
and you’ll receive a set of premium halogen lights—
a $377 value, absolutely free! (Offer applies to our
Neptune, Gateway and Gemini systems only.)
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Service
Spotlight - Exhibitor Show 2006
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Mark your calendar today for this
important conference!
Now
more than ever its important for marketers to learn how to enhance
event programs with innovative design, marketing, management and
logistical solutions. You and your colleagues shouldn't miss one
of the top education conferences for exhibit and event marketers.
So make plans to attend:
Exhibitor
Show
Booth 427 + 527
March 6-8, 2006
Mandalay Bay Resort
Las Vegas, NV
Admission to the Exhibitor Show 2006 exhibit hall is $100. To
receive your special V.I.P. pass FREE compliments of Nomadic Display
>> register
today!
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telephone
800-732-9395 fax
703-866-1869
web www.nomadicdisplay.com
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