Newsbytes Issues

Experiential marketing is creating a whole new kind of buzz at tradeshows these days. Generally defined as live events where audiences interact with a product or brand face to face, experiential marketing enables companies to differentiate themselves and facilitate decisions made by potential purchasers.  According to research conducted by a global marketing firm, 80% of the respondents said that they would more likely purchase a product or a service after attending a live marketing event.

But how is this emerging marketing trend demonstrated at tradeshow halls? 

Exhibitors who use experiential marketing at tradeshows are putting their efforts into building exhibit environments that mimic the experience of using a product or a service.  Exhibitors engage attendees through interactive computer programs, creative theatrical presentations or equipment simulations that tell a product or a brand’s story.  These experiences may also provide a multi-sensory experience accomplished through special lighting, sounds, or tactile effects in their exhibits.

Our DesignLine system presents the benefits of a portable modular solution and captures the elegance and contemporary appeal of a customized display. And every month, we bring you our freshest and most versatile designs tailored to your ever-changing exhibit needs.

When Lockheed Martin started looking for creative visual tools that would carry the regatta theme they envisioned for their biggest corporate IT event, the technology leader turned to Nomadic Display. 

Soon after they visited Nomadic’s web site, they sat down with Nomadic’s Seattle-based distributor, Exhibit Design Consultants, to discuss their exhibit requirements and the visual look they wanted to achieve for the event.

As the largest provider of IT services, systems integration, and training to the U.S. Government, Lockheed Martin hosts an “All Managers Meeting” every spring.  This year, the multi-day internal corporate event brought 200 IT managers together in a single venue for team strategy and planning.  The 2006 event adopted the theme “America’s IT Cup” to underscore team spirit and passion in racing towards success. The theme drew its inspiration from America’s Cup, the most prestigious regatta in the sport of team sailing. 

Lockheed Martin chose eight DesignLine “Matisse” displays and six informational kiosks to promote the theme and meeting highlights. Lockheed Martin's multimedia design engineering team led by Dana Jensen, conceptualized and built the oar-shaped finials for the Matisse units. The displays also featured American flag graphics, custom shelving for computer keyboards and monitors. The kiosks, located at the entryway and halls outside their meeting space, provided attendees with information on the company’s technology programs and capabilities.

For creative suggestions on your next corporate event, check out the latest new designs in our Design Ideas searchable database.

To request more information on this project, contact Dana Jensen of Lockheed Martin at 509-373-3843.

HighRoller Life Media booked a 20’x20’ space at the 2006 Gaming Life Expo in Las Vegas to promote its gaming publication and services.  To attract their target audience of high roller gamblers, they wanted an exhibit that communicated affluence without paying too much for it.

For the high-end gaming market, HighRoller Life wanted a custom exhibit to showcase its products and services. However, they had only about one month to organize their display and they didn’t want to be burdened with the upfront cost of purchasing a custom display.  Instead, they found what they were looking for with a rental solution from Nomadic.

They rented a cost-effective display solution that had the look and feel of a custom exhibit for less than ten thousand dollars.

Get more details on HighRoller Life Media’s rental experience and see why exhibit rentals can also work for you.

We have doubled the rewards for Fall—giving you more than one reason to “Get More” displays from Nomadic.