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 Industry
Trends - Let’s Face the Facts
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With the boom of Internet and email marketing, many surmised that
the personal touch of Face-to-Face marketing would become a thing
of the past. On the contrary, people still prefer Face-to-Face
interaction in the purchasing process. In fact, a recent study
by the Center for Exhibition Industry Research
(CEIR) concluded that 76% of attendees rate face-to-face interaction
with potential vendors or suppliers as very/extremely important.
That’s good news, since there are over 75 million trade
show attendees to face in the near future. There’s no better
time than now to join the 1.5 million companies already exhibiting!
And we can help you make the best presentation possible.
To view hundreds
of designs with more style and better value, visit Nomadic
Ideas or call us at 800.732.9395.
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Tradeshow
Tip - 4 Tactics to Improve Personnel Performance
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Once you gain their attention long enough for visitors to stop
at your exhibit, it's up to your booth staff to engage and qualify
them. Even with clever pre-show marketing, the best location,
the most unique exhibit and fantastic show giveaways, your ROI
will be seriously jeopardized if you have "Poor Personnel
Performance". It's imperative that your booth personnel are
fully briefed not only on your products and services but your
overall plan from pre-show marketing activities through on-site
strategy. A recent study states that 94% of show attendees look
for knowledgeable staff. To ensure your personnel are fully prepared
for an upcoming show, consider these tips:
1) Produce a booth handbook that expresses the objectives,
strategies and tactics you'll employ for the event.
2) Conduct product training as necessary to ensure
all personnel are up to date.
3) Consider hiring professionals to provide booth
training to your staff –
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| New
Products - Traveler welcomes two more members to the family
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Our popular Traveler line just grew with the
addition of two new models, a 6’ tabletop and an 8’
backwall. These budget pop-up solutions carry the same legendary
quality and craftsmanship that made Nomadic Display the worldwide
leader in portable and modular display solutions. The 8’
backwall packs complete in a single RollOne case and the tabletop
packs compactly in either a 14” cylindrical or a single
RollEase case.
For more
information on Traveler, or any of our backwall solutions visit
us on the web by clicking
here!
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| Case
Study - Disney sees substantial increase in show leads
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Disney chose a Nomadic DesignLine kit for an exhibit
they wanted to present their theatrical productions. The result
was a stunning presentation featuring bold graphics, stretch fabric
panels set on an arc to create a small conference area, and theatrical
lighting positioned upon a raised floor. Accessorized with a plasma
monitor and director’s chairs, the design became uniquely
Disney. As a finishing touch, Nomadic devised an optional curvilinear
header that may be mounted on 2-foot pole extensions when shows
allow a 10’ height. In addition, the Instand backwall can
be used as a stand-alone display in a standard 10’ booth
space.
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New
Services - Nomadic rental displays dressed for success!
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We’ve just completed a major upgrade to our rental
display images to help you at better visualizing howyour display
will look with graphics. If you haven't already, browse the kits
as well as add-ons sections of the Nomadic
Rentals site and see the difference for yourself. And be sure
to visit the site frequently to view all the new designs, which
are added on a regular basis.
If need to speak to a Nomadic Rentals representative, please call
800.962.3060.
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Nomadic
Named Top Finalist in 2005 Telly Awards
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The annual Telly Awards honor outstanding
local, regional, and national film, video and cable television
programs. One of the most sought-after awards in the industry,
this year there were over 10,000 entries from 5 continents and
50 states. Nomadic is honored to have been selected as a Finalist
in the Multimedia category. Finalists are awarded a Telly statuette
designed by the same firm that produces the Oscar® and Emmy
awards®.
To
view our award-winning 3-minute mobile marketing presentation
Click
here.
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telephone
800-732-9395 fax
703-866-1869
web www.nomadicdisplay.com
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