Newsbytes Issues

Welcome to the first edition of nomadic newsbytes. We hope this new format - with valuable information and industry trends - will help you with your upcoming tradeshows or events. We know your time is valuable, so we'll keep it simple and easy to read. The approximate amount of time needed to read this newsletter is 7 minutes. We also value your opinion, so please feel free to share your thoughts on our new format by emailing cthompson@nomadicdisplay.com.

Industry Trends - Rentals

On average, the expected life span of a trade show display is 3-5 years. But we all know a lot can change in 3-5 years. Many companies continue to search for ways to extend the life of their display by modifying them to meet new demands. Graphics will satisfy changes in image or message but what about new functional requirements? For those it often makes sense to rent. Rentals enable you to add components - - plasma presentations, greeting/processing stations, storage towers, conference areas, demo kiosks - - that stretch your budget. For more ideas you can browse the industry’s largest online library of rental solutions. Just visit Nomadic Rentals at www.nomadicrentals.com.
And if you need some new ideas visit Nomadic Ideas at www.nomadicideas.com.

Tradeshow Tip - Leads have a short shelf life

To get the most out of the leads from your show, swift follow-up is essential. But unfortunately research indicates that 80% of leads are wasted because of inadequate or untimely follow-up. So be sure your company isn’t included in that statistic, make follow-up part of your pre-show plan. Collate information packages in advance, generate a mail merge letter thanking visitors and providing them with the name of the sales person who will be contacting them soon, build a personalized email to broadcast, or turn the leads over to an internal or external telemarketing team. Whichever methods you choose to use, strive to implement it within 3 to 5 days following your event. For more tips, request a copy of our Event Professional software on CD - - a cool new tutorial-based tool for anyone who wants to improve their pre, on-site and post show planning skills!

New Products - Flashy, Fast, Fabulous Fabric

Tension fabric graphics have gained tremendous popularity recently and its easy to understand why. They’re lightweight, durable, and less expensive than traditional graphic materials. And Instand pop-ups remain the most popular portable displays in the world because they are compact and lightweight to ship, fast for one person to set-up and built to last a lifetime. So combining tension fabric with Instand pop-ups delivers the best of all worlds. That’s why our newest additions – FabriMural and XPlus - are getting so much attention. With two graphic styles from which to choose, individual or single, large format, these displays are ready to go whenever and wherever you want to go.

Case Study - Kolorful Solution

House of Kolor, a division of Valspar Automotive, is well known and respected within the custom automotive world for their line of high-end custom paint finishes. They first came to Nomadic in 2002 for a 20’ x 30’ display for which they received a Teddy Award for Design Innovation. Valspar returned in 2004 and asked us to design a 30’ x 50’ display that could also be reconfigured and used within a 15’ x 25’ and a 10’ x 10’ space.
Practical, hip and eye-catching, you can read more about it in the article that appeared in the Feb/Mar 2005 issue of Tradeshow & Exhibit Manager by clicking here.

New Services - Online Store

NomadicShop.com, a new online store offering exhibitors a selection of Nomadic's most popular portable and modular display solutions ready for purchase launched in January! This online service blends the ultimate in convenience with personalized service. Exhibitors are able "click and buy now" 24/7 and contact their nearest Nomadic showroom for expert graphic design and production, show support coordination and much more. See for yourself how easy it is to shop online with us at www.nomadicshop.com.

telephone 800-732-9395 fax 703-866-1869
web www.nomadicdisplay.com