Trade Show Lighting

Lightweight and Portable: An ingenious way to get good trade show lighting is with the use of clamp lights. Clamp lights are lightweight, versatile fixtures that attach easily to your trade show display lights or fixtures; thereby, highlighting the specific trade show display area. They can be positioned for general illumination along with other trade show display lighting alternatives. Many clamp lights can be adjusted to shine in any direction without taking up a lot of surface space that may be needed for trade show display products. Clamp lights, specifically halogen and fluorescent lamps should be utilized in your trade show lighting environment because they provide bright and efficient trade show lighting alternatives with limited space and are relatively inexpensive.

Attractive and Low Profile: Undercabinet lights are a good way to illuminate work surfaces and provide dramatic trade show lighting. They are most often utilized in trade show display booths with cabinetry. In a trade show display environment many exhibitors consider under cabinet lighting to be a standard must-have feature due to the increase in the utility of counters and workspaces. Undercabinet lights can illuminate dark corners, which can facilitate direct communication with visitors.

What type of lighting works well as an indirect source for my trade show display booth?

Uplighting provides a soft, indirect source of light that creates general illumination for a trade show display booth, including the torchiere, spotlight, sconce, and ceiling fans with lighting. Each up lighting fixture shines light up onto the ceiling, thereby avoiding annoying glare in the eyes.

Uplighting can be used in almost any trade show lighting environment. Sconces placed on either side of a mirror can be turned up to shine on the ceiling while lighting that work area. Sconces can be utilized to highlight literature and graphics. The torchiere is a stylish floor lamp that directs upward for ambient light that also acts as accent lighting. These lamps can bring attention to an area on the trade show display area as well as provide general light.

The advantage of up lighting is in its soft, atmospheric effect. It can be used in conjunction with other types of trade show lighting to bring visual interest to your trade show display. When uplighting is utilized, the room gains not only more useful light, but also more character and charm.