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What Your Exhibit Designer Needs From You

by Gwen Parsons 10. July 2013 00:12

Exhibitors often ask what information is needed to start a new trade show booth design. Ideally you want a well thought out trade show display solution that will help you achieve your marketing objectives. Better quality input from you will produce better quality output from your exhibit designer.  So take the time to gather the right input.

1. Exhibiting calendar

Once you have selected your trade shows, create a list of each of the events you plan to attend and their space sizes. Based on the number of events and their space sizes, it may be worth considering a modular display that can scale to fit different change and adapt to each event and trim provide you with costs savings that may be applied across your trade show marketing program. If you have  a one off situation, it may be advisable to use a trade show display rental.

2. Concise design brief

Your brief should describe your marketing goals, how you plan to engage your visitors, explain your products/services that will be featured and demonstrated. Try to express the look and feel you want your brand to portray to potential clients.  Describe your plans for visitor interaction – touch screen programs, product sampling, small group meetings, live presentations, etc.  While you may not have every detail pinned down, document what is firm in your mind.

A brief is not only helpful to your designer, it can also help you evaluate the display design concepts they present. Download our Exhibit Design Strategies which contains a tutorial to help you write a brief.

3. Realistic budget

Be open about discussing your budget and any cost cutting strategies you want to pursue.  Designers do their best to create a design solution to fit your budget.  Prepare for the discussion by researching the size and type of display designs that fit the design brief you created.

4. Design tools

Design time is better spent designing than searching for materials.  Your designer will need to understand the corporate image guidelines for your brand, and have access to the logos, artwork, photos and/or graphic images you want used in your exhibit design.  You will need high quality images since they will be printed in large format. If you decide to have graphics designed by an agency, you will need to provide them with graphic file preparation instructions like the ones in our GraphicSource Guide.

5. Adequate time

Plan to provide a brief to your exhibit designer at least three to six months prior to your event.  You will receive a better thought out exhibit design with less stress for all involved.  Keep in mind the time required for decision-making by members of your organization.  Artwork proofing and exhibit build production times will vary depending on the size of your project.