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Nomadic Unleashes Show Smart Success at Interzoo

by Kat Shea 20. January 2011 18:11



Interzoo is the world’s biggest trade show for pet supplies held every two years in Nuremberg, Germany; this world leading trade show is devoted exclusively to the pet supply industry, attracting 38,000 whole sale buyers spanning 115 countries from veterinary clinics to grooming salons.  Burgess wanted to premier a new trade show display among 1500 other exhibitors at Interzoo.  Burgess, a family owned pet food supplier, is devoted to improving the lives of pets through making high quality, nutritionally enriched pet food.

Burgess came to Nomadic Display UK in search of a new trade show booth that would help expand their share in the European Market.  Burgess wanted a trade show display that would enable them to promote their pet care brand through ample product display, looping promotional video and a semi enclosed meeting area for exclusive wholesale buyers. 

The Nomadic Design Team produced a trade show booth that was open and inviting to InterZoo attendees, encouraging onlooker engagement.  Burgess’s central branding message could be seen from far away on a large backlit header



As visitors approached Burgess’s trade show booth, they were greeted by vibrant acrylic trees with 360 degrees of product display, mounted dog bowls with pet food inside for customer interaction and a semi private meeting area to meet with sales reps if they were itching to learn more. Nomadic helped Burgess achieve their goal of creating a dynamic display that would encourage customers to interact with their brand. 

Burgess surely isn’t the first pet supply company that has entrusted Nomadic to design their trade show display, Click here to see others