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Nomadic Shows Smart in Love and Other Drugs

by Kat Shea 29. March 2011 19:11

While we may not all be racing to our Netflix queue to check out the head turning Romcom (romantic comedy), Love and Other Drugs, this coast to coast box office hit has generated lots of buzz from its witty dialogue to its racy romance scenes.

Executives at Twentieth Century Fox and Regency Enterprises needed a local Pittsburgh trade show display vendor to replicate a 1990’s pharmaceutical convention environment (known these days as a trade show). Pottersville Productions put Executive Producers for Love and Other Drugs in contact with our distribution partner, Innovation Exhibits; from there, Innovation Exhibits and Nomadic Display partnered up to REVIVE the 1990’s trade show scene, piece by piece. 

The Nomadic Rentals team raced to provide the hardware for the Pfizer and Merck booths that were the hallmark of this blockbuster hit.  Additionally, Nomadic supplied Innovation Exhibits with the raw materials to accurately construct 17 exhibits for the Pharmaceutical trade show.

After establishing the floor plan, layout and graphic specs, Innovation Exhibits began building the entire set to be shot and dismantled within the same day.  Nomadic displays unique engineering coupled with Innovation Exhibits expertise allowed film producers to set up, move and tear down displays (with ease) for shots at different angles. Our longstanding partnership with Innovation Exhibits fueled the show smart success of this exciting movie production. 

The Love and Other Drugs custom set design joins other custom sets that Nomadic has produced for the Hollywood spotlight including: Up in The Air, American Idol, America's Got Talent, Britain's Got Talent , X Factor, Star Trek, NFL and Fox Spots.

Check out our entertainment gallery to see other jobs that we have done for high profile broadcast companies and Movie sets.