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Nomadic Helps SATCO Light Up The Show Floor

by Kat Shea 10. May 2011 18:11


SATCO is a premier supplier of lighting products including: Hygrade, Nuvo and their new LED line, KolourOne.  SATCO was searching for a creative environment to promote their newly launched LED line, KolourOne in conjunction with their other lighting products and accessories.  SATCO needed a new 40x50' display solution that would enable them to showcase hundreds of lighting products through an innovative and creative platform.

Unlike the strategy used by many of its competitors, SATCO wanted to engage their customers through live interaction with their wide range of lighting products.  So they chose to display over 500 products ranging from bulbs to fixtures and accessories in tangible form versus virtually or through printed brochures.  SATCO also wanted to reduce their event operating costs by using a lighter trade show display that would save them money in transportation.   And they wanted the trade show exhibit to scale down to a 10x20’space for use at smaller events.

Nomadic Display accepted the challenge and developed a trade show display solution for SATCO allowing them OUTSHINE their competitors in Stand Apart style.  Our Solutions Studio designers created a warm and open design aesthetic inviting to SATCOs target audience. Attendees were able to easily identify the SATCO brand on the show floor by the radiant backlit sign placed 16’ above their space.  Attendees were drawn to SATCO’s, inviting, luminous environment where they were able to engage with brands through functional and interactive product display.

The design solution enabled SATCO to achieve maximum display versatility through its ability to reconfigure for use at smaller venues.  Nomadic helped SATCO achieve their goal of reducing operating expenses with a lighter weight solution; by mounting the overhead backlit sign to a central tower, we eliminated the rigging costs associated with ceiling hung installations.

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