14. February 2013 12:17
Trade show attendees are bombarded by stimuli at shows. A crowded show fights for attention from all of an attendee’s senses – sight, sound, smell, taste and touch. So what can you do as an exhibitor to make your display stand out in a sea of others?
Technology is offering us new ways to engage visitors. Flat screen monitors continue to grow bigger in size and smaller in price, so consider adding one to your display to complement your booth. Wide screen monitors offer a great way to stand out from the crowd, get the attention of passersby and communicate your marketing message in seconds. Consequently exhibitors are incorporating wide screen monitors with motion graphics more frequently into their trade show displays.
Motion graphics presentations play continuously on a loop throughout the duration of your event. Motion graphics don't have to be a huge undertaking; they can be created using stock photos, commissioned photography, rendered art, and video. They can be strictly visual or include music and sounds.
Plus, you'll get a lot of mileage out of these graphics. A single investment in a motion graphic presentation can be used to promote your company and its products before, during and after your shows. For pre-show promotion put it on your website and include it in your email broadcasts.
At the event, create an inviting atmosphere that makes buyers feel comfortable approaching and entering your space. Monitors with motion graphic presentations can be positioned to play out to the aisles as a way to draw attendees into your space. You can also place motion graphics within your space. A warm, even soothing, environment can extend and enhance your engagement with visitors. Click here for a relaxing example.
Another way to put your graphics to use is after the event by your sales team during face-to-face meetings. Graphics can be played on demand on their tablet or smart phone.
For more on this topic, take a look at this webinar hosted by the Trade Group.