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How to Get the Best Quality Trade Show Graphics

by Gwen Parsons 21. October 2015 17:47

Visual communication is an important part of every brand strategy. Brands are built on a visual foundation, a lexicon or language created with symbols, colors and images that create an identity. Consistency is key to building brand equity. Recognition develops with repetition as the brand is marketed across multiple touch points. Consistency and repetition combine forces to create memorability. This is why brands are portrayed the same way on everything from web sites to business cards to product labels.



Ensuring that your visual communications meet company standards across a variety of digital and print media can be challenging for marketers. You depend on partners to maintain the stature of your brand when executing everything from print ads to large format trade show graphics for events. So what’s a marketer to do to ensure your brand’s integrity is upheld?



  1. Communicate your PMS colors to your design team up front. If your company has not established any PMS color standards, ask your designer for a PMS chart. Use the chart to collaborate on critical color selections and be sure to give them to your printer.  
 
 

2. Ask if your printer is G7 certified. Like ISO or UL, certification assures you, the buyer, that an independent organization has determined that the manufacturer’s process and product complies with established standards.
 
 
  Idealliance® is an internationally recognized association dedicated to best practices, specifications, and industry standards for printing. G7 certifies compliance with strict quality standards set for CMYK (cyan, magenta, yellow, and black) printing.
 

G7 master print facilities are tested and proven to be skilled experts in matching proof-to-print across any process, ink or substrate. G7 is used to consistently hit desired color targets by aligning all devices, materials and inks. G7 master printers meet the latest printing specifications and deliver the most consistent, repeatable work products.

Nomadic Display has joined the ranks of an elite group of companies that have successfully completed the rigorous G7 qualification process. Nomadic has been awarded G7 Master status, which is granted to facilities that use the most modern techniques, technology, and calibration controls.

 

3. If color is important to you, get a printed test proof. Electronic proofs are for content, size and finishing but not for color matching. They are viewed on your computer which is lit by the monitor. Images output to your office printer are subject to the device’s paper and inks. Neither of these options will be effective in showing you the final result of your inkjet or dye subliminated fabric graphics.


Big time is wasted in re-proofing cycles, time spent squabbling over subjective results, attending press runs, and time lost in delivery which is replaced by increased cost for expedited shipping. Planning to get it right at first, saves you precious time and money in the long run.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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