13. April 2011 01:00
You don’t need to be a spawn of Speilberg to create a great take of your company at live events. Below are some Show Smart tips for casting your brand in the limelight.
The SEO Skivvy:
YouTube is quickly becoming the worlds largest search engine behind Google. Welcoming video into your event marketing mix will boost your search rankings. In fact, your company will be 50 (yes FIFTY) times more likely to appear on 1st page organic search results. Just make sure once you've uploaded your video to You Tube that it is tagged with all of your top keywords, so that it can be indexed properly.
1) Plan Smart
Like any other marketing tool, you should have a plan in place before the show. Briefly outline the steps following the event to best optimize your footage for: Social Media, Email, YouTube and Mobile. Predetermine with your online team where on your website you will host the video - - a video gallery? your blog? - - and a develop a timeline for uploading to each channel.
2) Show Smart
At the show you can use an ultra portable HD camcorder such the Cisco Flip camera to capture live presentations in your booth, customers interviews and your brand ambassadors engaging with prospects. Keep in mind that the background noise, lighting and volume of the speaker is important to the outcome of your video. If you don't have an “anti shake” setting on your camera, use a tripod for the best results.
3) Share Smart
While the viral nature of video is exciting and gives customers a more personal perception of your brand, make sure to ask subjects for permission to record them. If you plan on repurposing the video for future campaigns you may want to secure a signed release from your subject as to not delay the launch of future campaigns.
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