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How To OUTSHINE Your Competitors On The Trade Show Floor

by Kat Shea 11. January 2011 18:00

 

So your trade show display is ALL set: you have vibrant high definition trade show booth graphics, an innovative exhibit design that communicates your brand and exceptional booth staff… what’s next?

You can literally outshine your competitors with the flip of a switch and turn your trade show booth from ordinary to extraordinary.  LED lights, while not new to the automobile industry, are becoming widely popular in the trade show industry for their cool brilliance and eco friendly reputation.

LED lights are budget friendly because they burn brighter and last longer than their arch rival – the halogen light.  But, how do you know if LED lights are right for your trade show booth? Below are 4 things that may help you decide before you cross over to the bright side:

1) LEDs are cool to the touch – LED’s produce a fraction of the radiant heat produced by halogen lamps. 
2) LEDs last longer – LEDs are rated to last about 50,000 hours of indoor use while Halogen lights are rated for 6,000 hours of useful life. 
3) LEDs consume less power – So you can save up to 75% on your electric use.
4) LEDs emit cool or warm white light
Check your graphic proofs under the LED light you intend to use to ensure it will make your graphic pop.


With all of this in mind, if you think LED’s are right for your trade show booth check out our “Show Smart” Light Library.