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How To Launch Your Trade Show Promotions with Foursquare Part II

by Nomadic Display 30. November 2010 18:01

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Continuing last weeks blog post on How to Launch Your Event Promotions using Foursquare, we established an urgency in doing the following before and during your next trade show: 1) Create a Foursquare account 2) Check in at your next event 3) Offer on site – real time incentives for your customers to visit your booth.  You can take your event messaging even further by adopting the below best practices:

CHALLENGE CUSTOMERS TO A GAME OF FOURSQUARE
Under tips you can entice your audience to visit your booth by saying “the first attendees to visit our booth will be entered in a drawing to win a free____”.  This works to get tradeshow attendees racing to your booth and increases the potential for Sales to establish quality dialogue with customers.

OTHER REINDEER GAMES
Some popular games that ignite attendee interest and will send people flocking to your booth are event giveaway scavenger hunts. After you have checked into your event, you can use “tips” under your tradeshow venue to engage with your customer base in a lively scavenger hunt for an IPad

FOURSQUARE, FACEBOOK AND TWITTER UNITE
What makes Foursquare such an excellent location based promotional tool is that it seamlessly integrates with Twitter and Facebook expanding your visibility to: Fans/Likes,Followers, and Friends.  Once you “check in” at your next trade show you can adjust your settings in Foursquare so that your check in is broadcasted to your corporate Facebook wall and Twitter account.

ARE YOU FOUR REAL?
You can tell when someone has checked in using Foursquare on Twitter and FB because the beginning of the url in their feed/wall post will appear as so:
http://4sq.com/

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Tags:

Trade Show Tips | Social Media | Trade Show Promotion