In the name of branding

by Marketing 11/5/2008 9:34:00 AM

Trade Show BadgeOther than a stunning display, what will make your company really stand out from the crowd of competitors on the show floor? Sponsorship.  This branding opportunity is usually provided when you book your space.

Sponsorship opportunities abound at most shows. Here are some show venues, tools and occasions where you can have maximum brand exposure and ensure that attendees and prospects will keep you in mind.

  • Signage on directional signage to the show, at the entrance, in the registration area or aisles overhead.
  • Visitor registration badges
  • Registration bags provided to all visitors
  • Networking functions such as breakfast, lunch, refreshment breaks or after-party
  • Room key cards at the host hotel
  • Door drops/hangers at the hotel room of show registrants

Request a copy of our Event Professional CD, for more tips and event insights that will help you get noticed at your next event.

 

Mabel Kenyon
Marketing Communications Coordinator

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Trade Show Tips | Trade Shows

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