Relying on your show organizer to publicize your event may certainly save you time and money. However, it’s definitely not a smart way to reach your target attendees.

With pre-show marketing, it’s very important that you take charge of informing your clients and prospects of your participation in an upcoming show or event. Here are some ways to help you ensure you increase the number of visitors to your booth:

Email
Broadcast an email inviting new prospects and existing clients to your event. Make sure the message has a call to action on the need to come to your booth. You can obtain lists from associations or your show organizer.

Website
Add a splash page or banner to your web site inviting visitors to request an invitation/free pass

Advertising
If your budget permits, place an ad in key trade publications. Be sure to include dates, times, locations, booth numbers, and contact information including your address, telephone, email and web site URL.

Public Relations
Generate a press release about your event and what your target attendees will expect when they visit you.

For more pre-show marketing tips, request a copy of our Event Professional CD.

Mabel Kenyon
Marketing Communications Coordinator