Impress. Attract. Influence. These are three critical verbs that define any marketing strategy at the show floor. However, it’s always “Impress” that proves to be a hurdle for a lot of exhibitors in the initial phase of building relationships with their target attendees.

Shari Worthington, a marketing strategist and co-author of the acclaimed “E-Business in Manufacturing,” believes that impressing attendees takes size.  If you want to be thought of as a major business player, go for larger booths on the show floor.  This creates the kind of tradeshow presence you need to attract and influence your target attendees. 

Mabel Kenyon
Marketing Communications Coordinator