Finding the right people to staff your company’s booth is critical to achieving your trade show marketing goals and generating future sales.

So, I compiled a few pointers that can help you pick the best team that can represent your company on the show floor:

1. Select people who want to be there
   The key ingredient for anyone to be motivated to work a show is simple— he or she needs to want to be there. All too often, employees are told by management to "just show up" to work a particular show. However, given a choice, they would often prefer not to.

1. Realize everyone is an ambassador
   Choose your team carefully based on its excellent knowledge of the company’s products, services, customers and prospects whom you expect to visit the stand.

1. Leave negative people behind
   Having positive team members will make a big difference in the atmosphere within your booth. More often than not, their enthusiasm and optimism about your company can rub off on your prospects and clients.

For more tips on successful exhibiting, request for a copy of our Event Professional CD.