Have you found yourself asking, “What will it take to emotionally engage our prospects and persuade them to buy our product or service?”

One answer is “experiential marketing”. For the past two years, companies have been differentiating themselves and facilitating decisions made by potential purchasers using this strategy. It’s generally defined as live events where audiences interact with a product or brand face to face. 

But how is this emerging marketing technique demonstrated at tradeshow halls? 

Exhibitors who use “experiential marketing” at tradeshows are putting their efforts into building exhibit environments that mimic the experience of using a product or a service.  Exhibitors engage attendees through interactive computer programs, creative theatrical presentations or equipment simulations that tell a product or a brand’s story.  Others go the extra mile by providing a multi-sensory experience accomplished through special lighting, sounds, scents or tactile effects in their exhibits.

For more creative tips in exhibiting, request a copy of our Event Professional CD.

Mabel Kenyon
Marketing Communications Coordinator