I came across an interesting study on trade shows and events published by the American Business Media. Results of the study showed that trade shows play a significant role in influencing business executives. After attending a trade show, majority of the executives sought additional information about a service or product by visiting a company’s website, talking to a salesperson or calling a toll-free number.

But the most important finding of the study is that 70% of the business executives said they purchased or recommended the purchase of a product or service as a result of a promotion at a trade show.

The study does not only underscore the importance of exhibiting events in increasing revenues but also the need for every exhibitor to execute a high-impact presentation and leave a favorable impression on attendees or should I say, “prospective customers.”

So the next time you sign up for an event to exhibit, keep in mind to always put your company’s best foot forward on the trade show floor.