Did you know that a live presentation is the third most important reason people remember an exhibit booth, after display size and product interest? This is according to tradeshow experts and researchers who have surveyed and observed event attendees over the years.

Whether it’s a staged product demonstration, a theatrical skit or a magic show, a live presentation has a strong potential to attract a throng of visitors to your booth. Here, at Nomadic, we have a brief list of tips that we refer to whenever we plan for a live booth presentation. I am sharing them with you so you can also properly plan your own presentation for your next event.

1. Consider your show objectives
   Use your presentation to help achieve your objectives and to enhance your message or show theme. Be careful not to get carried away with a great idea and lose sight of the objective.
2. Project the right image
   Decide what image you want to project and the best way to convey your company and product message.
3. Think about your audience
   Always think about the audience you want to attract and what you want them to get from experiencing the presentation.
4. Have a realistic budget
   Your budget is going to be a primary determining factor as to the type of presentation your company could consider. Be realistic.
5. Be professional
   Whatever form of presentation you choose, always be professional. Expect everyone to scrutinize your corporate image at the event.
6. Grab attention and encourage action
   Consider the best ways to promote your presentation—a special mailing, advertising or the Internet. Give visitors an incentive to attend, such as a gift, discount or a special demonstration.
7. Focus your staff
   Communicate and involve your staff. Let them know exactly what you expect of them before, during and after each presentation.
8. Deal with logistical issues
   Major issues to consider are how much space you want the presentation to fill. Ensure that the presentation does not interfere with fellow exhibitors and respects the adjoining space.
9. Evaluate success
   Plan prior to the show how you will measure the success of the presentation: will it be based on the number of people attending, or the number of leads collected?

For more valuable tips and advice to improve your booth presentation, request for a copy of our Event Professional CD.