I have been recently named as one of Albuquerque’s 40 Under Forty for 2008. This is an award given by the New Mexico Business Weekly to forty people under the age of forty for their achievements in business. It is hard to believe that a year ago, I was working in the film and television industry doing everything from acting to stunt work.

Today at age 26, I am a minority owner of EXHIB-IT! Tradeshow Marketing Experts with CEO, DJ Heckes. It didn’t take long. During my year as the Marketing Director, I quickly fell in love with the trade show industry as a whole. Coming from the film industry, I definitely understand the importance of being able to present a great face and fantastic image on demand. Successful companies, just like successful actors, are the ones who do these things consistently and thus, build a following for their unmistakable brand.

I want to thank Nomadic for motivating me to win the 40 Under Forty. I credit Nomadic for my recently praised work performance. The high standard the company sets for its distributors has become a challenge that I eventually embraced.

Because we sell the best products on the market, most of our clients expect to get the best return on their investment when they go to a show with their top-of-the-line display. Of course, we know that they have to do a little more than sit at their booth and wait for attendees to come in waves, begging to do business.

Clients need to be educated on how to make their display materials work for them. To show them how tradeshow marketing can really work, I turned our full service exhibit house into an extra full service exhibit house where we offer training and education. We try to ensure that our clients, who made the wise choice to buy the best, get the best results at their shows.

Let’s face it; we want to make sure they are so successful that they might actually have to use that lifetime warranty on hardware!

The results have been remarkable. Now our clients have all the tools to succeed at trade show marketing, armed with a great display and thorough knowledge about the industry. My 40 Under Forty Award was a result of my effort to mirror the standard of quality and effectiveness that Nomadic sets every day.

Audrey Anderson
Marketing Manager
EXHIB-IT! Tradeshow Marketing Experts