If you’re looking to find out the latest beauty secrets, I am telling you right now—your search engine led you to the wrong site. But if you’re an exhibitor who just came back from an event wondering why attendees overlooked your presence at the show floor, read on.

Whether, it’s two, three or five seconds-- the point is, it takes a small fraction of a minute to attract attendees to your booth. And your booth graphics plays a major role in drawing crowds to your booth or driving them to your competitor’s exhibit space.

So here are a few condensed tips that will help you catch the eyes of your target attendees:

1. Make graphic images life-size for the greatest impact. Ensure your graphics can be viewed at a distance of 5 to 15 feet or more.
2. Consider a variety of graphic solutions available to convey your message including front and backlit photographs, digitally printed images, murals or detachable signage.
3. Attract more attention by using photographs instead of illustrations or other artwork. Photographs attract the eye first, are more believable and better remembered.
4. Pull in your audience with graphics coupled with other effects. Attract attention with movement. Consider adding an LED message sign to your display or using 3-D imaging.
5. Limit the total amount of copy as people rarely spend time reading a mass of type on a graphic panel.

Mabel Kenyon
Marketing Communications Coordinator