Going for the “Green”

by Marketing 9/13/2007 11:17:00 AM

GreenGreen may not be the hottest color in fashion today, but it’s definitely a concept that has taken businesses by storm for these past months. From ads to fads, “going green” has become a creed that companies adhere to and a promise that their brands have to deliver.

It’s no different in the trade show and event industry— going green and becoming green has never been more urgent both for exhibitors and suppliers. But at Nomadic, we pride ourselves adapting environment-friendly initiatives long before the “green” rage happened.

I said the same thing in the green article I wrote for the June issue of Nomadic Newsbytes (our electronic newsletter for clients and distributors) that we’re ahead of the green curve.

But a month after its publication, I found myself sitting down with our Manufacturing department and adding to the list of green practices that we have. Now, I want to share them with you since they were not part of the earlier Newsbytes article. So here they are:

  • We use all our fabric scraps as fillers in packing our products.
  • The gray foam we use inside our molded cases is made from recycled materials.
  • All our steel scraps are sent to recycling centers.
  • We use the maximum amount of reprocessed materials for all our plastic products.
  • We’re currently taking steps to maximize technology for our internal processes to eliminate paper in our transactions.
  • We’ve significantly reduced the use of solvent-based adhesives by switching to pressure-sensitive heating adhesive. Solvent-based adhesives are known to release volatile organic compounds (VOCs) that contribute to indoor and outdoor air pollution as well as damage soil and groundwater.
  • We’ve installed motion-sensing switches for our production processes that eliminate high-energy consumption.
  • The lights at our manufacturing facility are set-up with timers for automatic on and off.
Going green may have proven to be quite costly for Nomadic and for most businesses, but it’s a move that we can no longer put off.

 

Mabel Kenyon
Marketing Communications Coordinator

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