I’m sure you’ve heard about the old adage, “ different strokes for different folks.” In trade show and event exhibiting, it also works that way. A number of exhibitors find display ownership beneficial for them while others are the noncommittal type—they opt to rent exhibits rather than purchase them.

Given the expected life span of a trade show display is three to five years and that a lot can happen or change during this time, perhaps it does make sense to rent.

In fact, industry observers are saying that exhibit rental is fast becoming an alternative to owning and maintaining a display. Why? Flexibility and Price.

Today, exhibit rental provides any exhibitor the flexibility of having a customized presentation without having to commit to, or invest in, a specific format too soon. This flexibility accommodates testing displays and trying out shows without incurring steep costs.

Another advantage of renting a display is the convenience of not worrying about long term storage, maintenance, or inventory management costs. The exhibit rental company shoulders all these costs.

With all these positive points about exhibit rental, I wouldn’t be surprised if more exhibitors will seriously consider it. But then again, it’s still hard to discount exhibit ownership since it definitely has its own merits. Now, that would be an entirely different topic for a future blog.

Matt LaBruzza
VP of Exhibition Services