TS2 held its annual conference in Washington DC this year. This meant that it would be in my back yard as Nomadic Display Capitol is located in Springfield, Virginia about twelve miles south of Washington, DC. I decided in 2006 that my company would attend as an exhibitor.

We decided on a island space located about 100 ft from the entrance. It was a unique shape for a 10x20 booth; we used pipe and drape on the back side to make it look more like a traditional 10x20' inline space. We used a hybrid exhibit to showcase the various product lines we represent. We included our 10' pop-up Instand Classic and integrated our Platinum (Laminate Panel System) with some DesignLine (Extrusion) to create a small conference/meeting area.

The graphic elements were themed with our current marketing efforts of “Get More” with Nomadic Display. We showcased Lambda print graphics on the pop-up Instand Classic and Fabric print graphics on the DesignLine elements.

We wanted to add some fun interaction with the attendees. So, we added a “Vegas Style” spinning wheel that had some exciting giveaways and “Nomadic Money” as the prize for stopping by and visiting. With a swipe of their badge, attendees cheered themselves on as they were given a free spin of the Nomadic wheel, winning prizes like a Free Literature Stand, Free Art Design Hours, Free Graphic Mural Panel, and (of course) money they could use to buy our products.

We captured over 120 leads at the two day event. Of course, my goal was much higher, but we met some prospective clients with a variety of needs and as long as we practice what we preach – follow up with a call- we will be able to say it was a successful show.

Doug Turpin
Executive Director