As you may have observed by reading our corporate blog, Nomadic Display is rather new to the whole world of the 'blogosphere'. Originally, this project saw its launch as an initiative to broaden our trade show market visibility by using this platform as a way to talk about our foray into the conjoined world of podcasting. “Using Blogs, Brands and Buzz in Event Marketing” presented by Susan Getgood, ( founder of GetGood Strategic Marketing Inc.) proved to be one of our strongest electronic promotional initiatives to date. It seemed natural to follow her advice, continue our blog, and cover our spring appearance at the Exhibitor 07 trade show.

Much to our surprise, the blog continued to get hits and while it was once only meant to test the waters, it has been active for half of the year! Of course, when it comes to corporate blogging, in particular within the tradeshow industry, one has to ask the question, "what am I supposed to put in a blog as an exhibitor?" Nomadic Display, after all, is a producer of exhibit systems, not an exhibiting magazine or web resource like TSNN.

Surprisingly, after doing some research and meeting about the subject of blogging to discuss ideas, our marketing department discovered that a blog served many purposes. Not only were we able to release news about Nomadic to the public in a less formal manner, but it also allowed us to make regular updates about our company and the industry, even when we weren't launching a new pop-up / custom modular / hybrid product line. For example, it gave us a brand-new outlet for announcing our current promotions, share our tips and techniques about trade show graphics, and even another place to announce our annual Teddy Awards.

Of course, along with this great new tool, there is the learning curve one has to climb to figure out what to post, how often to post, and even how to word the content. First, be aware that your blog, just like your website, should contain keyword rich text and an ample amount of links. Even more so, when writing for your corporate blog, you want to use terminology that fits your industry. As for posting, we at Nomadic find that once a week works quite well. It gives our reader base something new to read and doesn't demand the time of a daily article. As we take our next steps in this medium, we go forth knowing that this experience works best through a dialog with you, our readers. So on that final note, what improvements would you like us to implement into our blog, and what do you look for when you search for news about the tradeshow industry in the blogosphere?

Vladimir McNeally
Web Designer