According to trade show research, live presentations are the third most important reason people remember a trade show display, after display size and product interest. Any form of live presentation, for example, astaged product demonstration, theatrical skit, magician, game show, choreography, video, audio, robots or singers, can attract a throng of visitors to your stand. The key to success is using this powerful promotional tool as an integral part of your marketing plan to appropriately communicate your company or product message.

Consider your show objectives
Use your presentation to help achieve your objectives and to enhance your message or show theme. Find the most attractive benefit your product or service has to offer from the buyer’s perspective and flaunt it.

Think about your audience
Always think about the audience you want to attract and what you want them to get from experiencing the presentation. Be careful not to get carried away with a great idea and lose sight of the objective.

Grab attention and encourage action
Having a powerful and compelling pre and at show promotional strategy will help attract your target audience. Consider the best ways to promote your presentation—a special mailing, advertising or the Internet. Give visitors an incentive to attend your booth, such as a gift, discount or a special demonstration.