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You only have three-seconds to make an impression. Try taking a minimalist approach with your trade show graphics.

by Nomadic Display 10. November 2009 00:49
"The single toughest challenge in creating a great tradeshow display is eliminating 97% of the words.”  (Jared McCarthy, McCarthy Creative)


For your trade show display to be compelling, try a minimalist approach in creating your message. The fewer words you use, the more effective. Experts recommend that you come up with a strong five-word message. It may take a lot of brainstorming, but it’s sure to get more attention on the show floor.

Keep in mind that you have only a three-second window to grab the attendees’ attention. Designing trade show graphics is different than designing a brochure. Less is more.

For more tips on creating show stopping trade show exhibits, download our white paper, “All Eyes on You: Graphics that Work."

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