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Tips and tricks on building your trade show exhibit graphics as vector art.

by Nomadic Display 16. April 2010 22:52
Trade Show Graphics
Vector Art Guidelines


General Layout
Your file should contain only live print elements. Do not include extraneous boxes, etc. that are not supposed to print.


Images
DO NOT EMBED LINKED IMAGES. This makes files extremely large and difficult to edit. Linked images should be included at 100 DPI at full size (100% scale). Images should be flattened TIFFs.


Transparencies, Drop Shadows and Special Effects
We highly recommend that drop shadows, transparencies, elaborate effects, etc. be created in Photoshop and placed into the Illustrator document. Although Illustrator allows creation of these effects, they print very erratically. If you must create these images in Illustrator, you must then rasterize them in Photoshop and replace them in the original document to guarantee successful printing.


Outline Text
Fonts in vector art must be converted to paths. To achieve this, select your fonts and then go to the type pull down menu. Select the option that says create outlines. This will ensure that the fonts will print properly. If type changes are to be accomplished, you must provide the required fonts in order to keep size, weight and kerning consistent.

Saving your image
Save your illustrator file as a .eps file.


Color
Please indicate PMS colors (if any) that you would like us to match in your files and on your PO. This will ensure that we can match them accordingly. If there exists any other collateral that you wish to match, please provide with order.


Multiple Panels
If you are creating a multiple panel image, please build the image as one file. Feel free to add guides on the page to indicate panels breaks, but separating the image is done at the RIP stage.


Bleed
Please provide sufficient bleed in order to properly size your graphic. Large format graphics are always produced larger than finished size in order to accomodate material issues. If text and or images are placed to close to the edges, we cannot guarantee that they won’t be cropped off.


Furnish hard copy proofs or PDF’s with your art
By including documentation along with order and art, we can match colors, layout and even identify certain file issues at the pre-flight stage.


Raster Art and Vector Art

Vector Art
A shape or object made up of a group of closed lines and curves to create the image. Vector or line art is used to create shapes and images that are not photo realistic. Through the use of gradients and fills this type of art can be used to create colorful images that if constructed correctly can be produced at any size without resolution issues. Vector art can be produced in Illustrator, InDesign, Freehand and Quark.


Raster Art
Images made up of pixels or picture elements. They have the ability if constructed correctly to produce a photo realistic image of very high quality. The quality of the image is dependent upon how many pixels are built into the original file. The minimum DPI (dots per inch) or PPI (pixels per inch) is 100 when the graphic is at 100% (full sized). Raster art is produced in Photoshop.




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Trade Show Tips