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Selecting the right show can make a big difference. Here are some tips that could effect your success level. Read 1-5.

by Nomadic Display 7. December 2009 20:36
Selecting the right show to attend can make a big difference to your success level, qualified leads and sales—versus spending money, time and energy with no return.
  1. Ask Questions
    The first questions you should be asking are "who do you want to reach at the show?" and "what do you want to have happen?"
  2. Identify Shows
    There are two groups of shows you should be evaluating: the shows you are presently attending, and the shows you want to consider for future participation. Who is your target market and which shows do they attend?
  3. Match your Objectives
    Selecting the right shows means matching your exhibiting objectives with the right target audiences, the right timing to meet buyers’ purchasing patterns and the ability to show and demonstrate your products/services.
  4. Do your Homework
    When evaluating a show’s potential, gather as much information as possible—show statistics/demographics and review lists of previous participants. Verify information provided by show management. Speak to past exhibitors and attendees.
  5. Visit the Show
    Whenever possible, personally visit the show prior to exhibiting to assess its value. Evaluate the supporting events and/or educational seminars around the show.

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Trade Show Tips