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Maximizing Visibility: Why it is Imperative and How to Do It

by Nomadic Display 16. January 2010 00:04

Catalog
To have great graphics, you have to have visible graphics. Even the best design in the world won’t work if no one can see it. There are two primary considerations that relate to visibility: Size and Placement

Size covers the physical dimensions of your graphic, any copy and images used in it, and proportion to the exhibit as a whole. For example, a graphic the size of a standard postcard will be lost in a standard-sized display booth. An extreme example perhaps, but yet one you’ll want keep it in mind when selecting graphics.

Consider how far away viewers will be from your graphics.

  • Are the graphics easily seen from this distance?
  • Can the copy be read?
  • Are the images easily understood?

If you’ve answered “No” to any of these three questions, you need to work with your designer to improve matters.

Placement involves the location of your graphics. Too often, graphics are blocked from view by other elements, such as people walking by or through the exhibit or informational displays.

Again, take the time to consider your display in use. Ask yourself what can interfere with an attendee’s view of the graphics.

  • Are they too high or too low?
  • Will they be obscured by crowds of visitors, furnishings, product displays, or your staff?

Bad graphic placement is often a result of graphics designed on a computer screen by someone who isn’t aware of the physical environment or the unique circumstances of the average display event. Help your designer do a better job by providing a floor plan of the entire hall where you’ll be exhibiting, highlighting columns and other barriers to view. Ask your supplier to place the graphics on a 3-D rendering of the exhibit for review, before you commit to something that won’t work for you.

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