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Nomadic Display® Celebrates 40 Years of Trade Show Displays

by Gwen Parsons 22. April 2015 09:32

Like many small business ventures, it all started with one man’s imagination and an entrepreneurial spirit. Theodore “Ted” Zeigler invented Instand®, the first self-locking pop up display. Then he founded Nomadic Display in 1975 to manufacture and market his invention. Who knew then that it would become an internationally recognized exhibit brand?

Theodore “Ted” Zeigler



Instand pop up displays revolutionized the exhibit industry. Here’s why. For the first time exhibitors could have a professional looking trade show display AND do-it-yourself freedom. Instand collapsed down to a compact, lightweight bundle that packed with graphics into a cylindrical shipping case. The case could be stored in a closet and be shipped by UPS, FedEx or checked as airline luggage. Exhibitors could carry Instand onto the show floor and set it up without drayage costs or union labor. Exhibitors could have a 10’ billboard with gorgeous graphics that was/is easy to use and cost effective, too. No wonder it become the most popular portable display in the world.

Zeigler has been recognized as a pioneer in the exhibit industry. To commemorate his ground-breaking contribution to the industry, Zeigler is a recipient of the Exhibit Designer and Producers Association Hazel Hayes Award. Exhibitor Magazine established The Zeigler Award as the top honor in their annual portable/modular display design competition because he “launched the portable/modular industry.”

Since 1975 Nomadic exhibit solutions have expanded from portables to include a wide range of modular and custom trade show booths, exhibit rentals, graphics and program services. Over the past four decades, Nomadic has delivered more than a quarter million trade show exhibits to companies around the world and earned more than 20 awards for design excellence.

Nomadic’s dramatic trade show exhibit incorporated our newest innovation
the DesignLine® Wall System



We kicked off our ruby anniversary by celebrating at ExhibitorLive last month in Las Vegas.

Back row: Doug Turpin, Jim Casper, Gwen Parsons. Middle row: Stacy Barnes, Pat Goeke, Dave Evensen, Mike Rill. Front row: Eric Hedge



“The inspiration we get from our customers has fueled our creativity for four decades,” said Pat Goeke, President and CEO. “In addition, we are fortunate to have built trusted relationships with international distribution partners who are leaders in their respective markets.”

Celebrate with us by taking a quick trip down memory lane. View our 5 min timeline

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Tags:

Booth Design | Trade Show Marketing | Trade Shows

Custom Trade Show Booth Rental Wins Fans for WinRetail

by Gwen Parsons 25. March 2015 22:51

JDS Solutions is the developer of WinRetail® management software for mid-size independent retailers. To promote their product to over 30,000 members of the retailing community, JDS exhibits in Retail’s Big Show in NYC.

JDS has been a client of Nomadic Display since 2010. Initially they exhibited in a 20’ inline trade show booth and then upgraded to a 400 sq ft island beginning in 2013. “We prefer not to be locked into a particular configuration. Trade show display rentals. give us the freedom to market ourselves with a unique exhibit design every year.” says Jeff Weingrad, Executive Vice President of JDS Solutions.

To explain to prospective clients how WinRetail management software can improve their business from the storefront to the back office, The Stephenz Group, JDS’s agency created an infographic entitled “The Great Race to Win Retail”. The race course illustrates software benefits such as inventory reduction, faster merchandise turn over, and increased profitability.



JDS wanted the infographic to serve as the centerpiece of their tradeshow display graphics. The Great Race theme was also integrated into their trade show marketing campaign which included print and online advertising, email and telemarketing.

Experience and formal research tell us that attendees prefer interaction to relate to products. So during an exhibit design briefing with Nomadic, the team came up with the idea to build a slot car raceway into the display. All agreed it would be a fun and engaging way to entice visitors to learn about WinRetail.



JDS Solutions was so pleased with the results they plan to use the same trade show booth design next year – for the first time in five years. JDS’ primary goal at trade shows is to capture and convert opportunities so the metrics they measure are based on quality over quantity. Race winners were rewarded with a winners’ circle certificate featuring a limited-time discount offer on WinRetail software.

When asked what element of the project he was most proud of, Jeff Weingrad replied “The team.” The creative energy, enthusiasm, and meticulous detail expressed by Nomadic made us feel like they were members of our own staff. Nomadic designers worked closely with JDS and their agency, The Stephenz Group, too.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

5 Tips for Better Trade Show Results

by Gwen Parsons 11. March 2015 19:23

Exhibiting at a trade show can be one of the quickest and most exciting ways to grow new business opportunities. I frequently hear stories of companies that are successful at generating new business activity through trade show marketing. On the other hand I also hear about companies that exhibit with disappointing results. So the obvious question is what are these exhibitors doing differently?

The answer is often “you get out of it what you put into it”. Here are 5 points we can learn from the successful exhibitors that you can employ to maximize every opportunity at a trade show or event.

Promote Your Presence

While pre-show campaigns vary from exhibitor to exhibitor, the goal is the same - to contact as many attendees as possible and draw them to your trade show booth. You need multiple touch points to reach today’s time pressured attendees. A typical pre-show campaign consists of combination of tactics from print ads, direct mail, press releases, online ads, and emails to telemarketing, social media, sponsorships and promotions.



Make Room for Business

In a recent study, exhibitors cited booth layout as one of the top three factors that improved their show results. Specifically they noted more entry points, more open space and less clutter.

An open floor plan helps to create an approachable atmosphere. Current exhibit design trends combine open space, architectural simplicity and light color palettes to create a fresh, modern environment. Open floor plans also reduce barriers to entry and facilitate circulation within your space. As a general rule you want at least 60% of the frontage open and at least 60% of the floor space in the exhibit unoccupied.



If you plan to have a theatre-style presentation, hands-on demonstrations, or private meetings, make sure you book a space big enough to accommodate them.

Approach All Attendees

Trade show attendees are people genuinely interested in learning about new products, industry trends, and how-to solutions for their top of mind concerns. Some attendees will approach your trade show booth and easily cross into your space. Others will stroll briskly past focusing on something like their phone to avoid eye contact. More attendees will pause and look as they make their way down the aisle. Any or all of them may have questions they’d like to ask but don’t dare to start the conversation themselves.



The concept of approaching people out of the blue and instigating a conversation may feel uncomfortable. Yet your booth staff needs to be proactive about stepping into the aisles and approaching all attendees.

Here’s why. By starting the conversation, your booth staff instantly puts the attendee at ease. Your team should think of themselves as hosts and every passerby as a new guest. When an attendee feels welcome they are naturally more open to learning what you have to offer. All it takes is asking an open ended question to break the ice and start building rapport.

Not only will you collect more leads, more importantly, you’ll increase the chances of making the sale too. The Center for Exhibition Industry Research estimates that 85% of the reason for a sale is the booth staff. People remember people: their attitudes; behavior, appearance and knowledge, often before they remember the company name.

Stimulate Attendee Senses

Visitors are flooded by stimuli when they enter a show - lights, colors, noise, and crowds. It takes a visitor seconds to walk by and sum up whether or not to stop at your display. Ask yourself what you would stop for at a trade show exhibit. Your attraction may involve more than one of the five senses:

Sight – Visitors may recognize your brand or be intrigued by what they see in your trade show exhibit: Dazzling backlit graphics, big screen video presentations, product demonstrations or live presentations.

Sound – Visitors are attracted to sounds emanating from your booth whether its music, a presenter’s voice, or attendee laughter as they play an in-booth game.

Smell – It’s the strongest sense for triggering associations and memories. Good smells such as fresh coffee or familiar food scents like popcorn can reach out to visitors and lure them in from the aisles.



Taste - Offer light refreshments to entice visitors. It may help lengthen the duration of their visit. We recently celebrated our 40th anniversary at a trade show by sharing yummy treats with attendees. We served red velvet cake on day 1, cookies on day 2 and chocolate brownies on day 3.



Touch – Entice visitors with a tactile experience, the opportunity for true hands-on interaction.

Give Promotions that Offer Value

The right giveaway can promote your brand for months after the show. The best giveaways offer true value. See our post on promotional products to complement your trade show display for the items that offers true value.

Another very powerful technique is to extend an offer only for visitors to your trade show exhibit. You can use a discount or value add approach. Create a show special package with a discount price or give out a one-time promotion code to apply to an online purchase. Alternatively you could offer a free upgrade or a bogo (buy-one-get-one). Be sure the offer is available for a limited time only so recipients have a sense of urgency to act. If there is enough interest but the time frame is too short you can always extend the deadline.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Cool Technologies for Trade Show Marketing

by Gwen Parsons 24. September 2014 16:47

Executing effective trade show marketing takes more than just showing up. Make the most of your trade show experience, and take advantage of technology. The use of digital communication methods can ensure that your company stands out and draws attendees into your trade show display.



Implement technology in smart ways:

  • Position large screen monitors around the space, and play videos or animations.
  • Use video badges for your trade show staff.
  • Loop motion graphics to create an inviting atmosphere, and make buyers comfortable.
  • Encourage booth visitors to interact with touch screen displays.
  • Upload digital photos to social media instantly.
  • Use scanners, smartphones or tablets for lead capture.

Large Screen Monitors in Your Trade Show Display

The placement of one or more large screen monitors in your trade show booth will draw visitors’ attention long enough for a member of your booth staff to engage them in a conversation Videos should be eye-catching, concise and to the point. They can promote products, provide demonstrations, present client testimonials, or do all three. Be sure to use colorful graphics, music and movement when creating animations for your trade show display.



More Trade Show Booth Ideas…

Why choose between education and entertainment when you can do both? “Edutain” your trade show audience with touch screen kiosks, tablets and other interactive opportunities that enable visitors to explore information on your products based on their interests, and at their own pace. Electronic games such as slot machines, Plinko boards and toss-and-win are an exciting way to engage and reward attendees with prizes.



Trade Show Lead Capture

Generating sales leads is often one of the primary goals of your trade show marketing plan. Badge scanners capture leads electronically so they may be imported into your database or CRM. Use your smartphone or tablet to snap photos of attendee business cards so you won’t have to rely on handwritten information that might be difficult to read. Tablet apps, like Nomadic's Media on Demand, capture leads, enable you to email information tailored to the conversation, and provide tracking reports.



The digital age is upon us — in our homes, in our cars, in our offices, and in our trade shows!

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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