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Nomadic Helps Oklahoma Fly High At Europe's Premiere Wind Event

by Kat Shea 19. April 2011 17:48

 

 

Oklahoma's Dept of Commerce recruits aerospace, oil/gas/solar energy and biotechnology businesses from around the world to relocate to the state.  Their recruiting efforts involve participating in trade events around the world.  So when the time came to develop plans for the annual European Wind Energy Association show, EWEA, Oklahoma decided to premiere a new trade show display for the event. EWEA's Annual Event is a major meeting of minds for the European wind energy market, connecting key stakeholders including corporate leaders, investors, financiers, policy makers and scientists.

Since the event would take place in Brussels, the State of Oklahoma not only needed design and production expertise but deployment support on an international scale. Creative Dimensions chose Nomadic Display as their partner in serving Oklahoma. With manufacturing facilities in the United States and Europe, Nomadic is uniquely capable of designing and producing trade show displays in either location and serving the needs of international exhibitors.

Oklahoma had exhibited at EWEA previously and wanted a new display to help them increase brand reach. Oklahoma's design requirements included ample space for Belgian beer tasting sessions, semi private spaces for meetings with buyers, pedestals for literature display and looping promotional video on wide screen monitors.

Creative Dimensions and Nomadic developed a proposal for a sleek, custom rental solution.  Produced and deployed in Europe, it would save Oklahoma thousands in international transport alone.



The result was an open trade show booth design. Oklahoma’s logo was strategically placed at various heights to be seen from all levels of the show floor. Trade show display graphics reflected the"The Sooner State" as a leading provider in resources, entrepreneurial culture and infrastructure.

The Oklahoma Department of Commerce achieved record booth traffic as compared to years past which enabled them to gain traction in the European market. 

 Download our new brochure to see how we can take your brand SKY HIGH

Top Takeaways from Exhibitor 2011

by Kat Shea 4. April 2011 17:49

 

The largest conference for Trade Show and Corporate Event Marketers, Exhibitor2011, took center stage at the Mandalay Bay Convention Center this week. In between 220 information packed seminars, thousands of attendees hit the show floor in search of cutting edge solutions to address their top challenges.

Attendees were drawn to our gravity defying custom rental trade show exhibit featuring a 400 square foot environment designed to facilitate face-to-face engagement.  We thought we’d share some of our Show Smart strategies on how we drove traffic to our trade show display to help you Stand Apart at your next event. 

Our NomadiTips for Driving Traffic

Comfort Your Prospects Every Step of The Way

Part of giving prospects a positive experience with your brand is ensuring that they feel at ease from the minute they enter your booth.  The more comfortable attendees are in your booth the longer they are apt to stay and chit chat with your sales reps. So something as simple as luxuriously double padded flooring got raves from our visitors. Offering your visitors a seat creates a relaxed atmosphere that can be used to delve into a more personal discussion about their business needs.  Our chic wrap around sofa was the perfect place to engage visitors in a leisurely dialogue with our team.

People Need People
When visitors see a group gathering in your space, it generates curiosity.  Like traffic rubber neckers, visitors slow down to see whats going on to determine whether they want to be included.  So to keep the party going in your booth, use Tweet Ups when foot traffic in the aisles slows down.

Know Your Social Science
Not only is social media a useful platform to promote your presence before the show, but on the show floor it's an essential tool for driving buyers to your display. We strategically scheduled timely tweets when seminars were wrapping up. By monitoring the official event hash tag (ex: #exhibitor2011) we were able encourage key prospects to stop by our booth.

Engage then Enlighten
Whether it's a private consultation, fun filled game or star studded live theatre, provide your visitors with activities that will familiarize them with your brand. Make sure to integrate educational content in the process. Our wide screen monitors played a continuous loop of dazzling display designs and doubled as workstations for website demonstrations. After experiencing our trade show exhibit, visitors were also given a cost estimate of the design as both a purchase and custom rental.

 

If you missed the fanfare make sure to check out the Show Smart Highlights from Exhibitor and you'll feel like you were there!!

Nomadic Shows Smart in Love and Other Drugs

by Kat Shea 29. March 2011 19:11

While we may not all be racing to our Netflix queue to check out the head turning Romcom (romantic comedy), Love and Other Drugs, this coast to coast box office hit has generated lots of buzz from its witty dialogue to its racy romance scenes.

Executives at Twentieth Century Fox and Regency Enterprises needed a local Pittsburgh trade show display vendor to replicate a 1990’s pharmaceutical convention environment (known these days as a trade show). Pottersville Productions put Executive Producers for Love and Other Drugs in contact with our distribution partner, Innovation Exhibits; from there, Innovation Exhibits and Nomadic Display partnered up to REVIVE the 1990’s trade show scene, piece by piece. 

The Nomadic Rentals team raced to provide the hardware for the Pfizer and Merck booths that were the hallmark of this blockbuster hit.  Additionally, Nomadic supplied Innovation Exhibits with the raw materials to accurately construct 17 exhibits for the Pharmaceutical trade show.

After establishing the floor plan, layout and graphic specs, Innovation Exhibits began building the entire set to be shot and dismantled within the same day.  Nomadic displays unique engineering coupled with Innovation Exhibits expertise allowed film producers to set up, move and tear down displays (with ease) for shots at different angles. Our longstanding partnership with Innovation Exhibits fueled the show smart success of this exciting movie production. 

The Love and Other Drugs custom set design joins other custom sets that Nomadic has produced for the Hollywood spotlight including: Up in The Air, American Idol, America's Got Talent, Britain's Got Talent , X Factor, Star Trek, NFL and Fox Spots.

Check out our entertainment gallery to see other jobs that we have done for high profile broadcast companies and Movie sets. 

Your Must See List for Exhibitor

by Kat Shea 24. March 2011 18:20

As the eve of Exhibitor quickly approaches us, we invite you to be our special VIP guest.  Join us in booth 1745 at the industries largest exhibit hall and you’ll get the latest scoop on new product innovations, partners and peers.  Make sure to pack up your trade show challenges and bring them to Nomadic Display® where we’ll unleash our Show Smart team of experts on your most daunting dilemmas.  We’ll also show you how these fresh, new solutions will help you Stand Apart at your next trade show or special event:

•    Custom Rental presentations that make a bigger impact on a smaller budget
•    Custom Modular exhibits that expand or contract to serve multiple demands
•    Custom Portable displays that save time and boost your bottom line

Drop by our gravity-defying exhibit #1745 comprised of cascading fabric structures that appear to float midair and don’t forget to claim your complimentary gift and enter our Grand Prize Drawing for a HangTen display, valued at $3,000.  It’s a Show Smart Sensation! 

Maximize your time to meet people, grow and learn; by attaching to our social media channels you’ll receive real time updates on the show floor on our grand prize drawing, tweet ups and more!

Follow us on Twitter, Like us on Facebook or Connect to us on LinkedIN

Nomadic Helps Richardson Pioneer Plow Their Way To Show Smart Success

by Kat Shea 22. March 2011 17:58

 

 

Richardson Pioneer is a renowned leader in the agriculture and food industry. Involved in all aspects of the agriculture product cycle from growing, handling and processing to food service packaging, they bring agriculture full circle.

To significantly expand their presence at trade shows, Richardson took a strategic approach. Richardson wanted ample space to network and communicate with customers without feeling crowded so they decided to increase their show space and upgrade their presentation. Richardson turned to Nexus Exhibits to design an open and inviting environment for customers that featured an enclosed meeting area with a round table for more exclusive discussions. Richardson's goals included the ability to reuse the exhibit at other trade shows and to achieve a return on their investment.

Nexus Exhibits collaborated with Nomadic Display to produce a dynamic trade show display that portrays Richardson Pioneer as a leading brand in the agriculture business. Richardson was able to achieve their goal of expanding their visibility at events with a fresh, new look that encouraged interaction. The trade show booth enabled Richardson to showcase their brand, products and services under one versatile platform that could be repurposed and reused for different events.

Since Richardson’s anticipated debut at Agri Trade 2010 they have won numerous awards for their display including: "Best Large Booth" at the Western Canadian Crop Production Show and "Most Innovative Booth" at the Lethbridge Agri Expo. Their new trade show display is also being used by another Richardson Division: Richardson Nutrition, for shows throughout the continental U.S.A. Now thats a great Return on Investment. Congratulations Richardson!  A job well done!

Download our free brochure to see how we can help you Show Smart at your next event

Nomadic Kicks The MSAs Trade Show Presence into Overdrive

by Kat Shea 10. March 2011 18:12


Each year the Motor Sports Association (MSA) participates in the Autosport Trade Show, Europe’s largest dedicated trade-only Motorsport show, spanning over 1 million square feet.  Autosport brings together the best of Motorsports under one roof.  After using the same trade show display for the past three years, MSA geared up to launch their rebrand with a totally new exhibit design in their 50’x30’ space for  Autosport.

To drive both buyers and motor enthusiasts to their trade show booth, MSA strategically planned to host a competition using a Batak machine, popular among race car drivers for training purposes. As visitors put the pedal to the metal, the scoreboard would record their scores against F1 and other elite young drivers. One winner each day received a prized driving experience at the famous Silverstone Track in Northhampshire, England.

The Motor Sports Association briefed Nomadic on their needs for a new exhibit design that included: high impact graphics using pictures highlighting 22 different motor competition disciplines, a Batak machine and scoreboard integrated within the wall, a comfortable seating area for client conversations, an enclosed boardroom area with chairs, reception points, and a large storage area with coat stands.

Nomadic provided two designs – one offering plenty of ‘Wow’ factor and the other incorporating more traditional design elements.  Both design options were chosen by the client and seamlessly blended together. Large fabric structure blades provided dramatic height and could be seen from all around the exhibit hall.  Printed fabric graphics were used throughout the trade show booth.  MSA was very impressed by the quality of printing and the sharpness of both text and images.

 

The space was divided into two areas: color coded carpet was used to distinguish areas within the exhibit space. One side of the exhibit was the dedicated ‘game’ area where the Batack machine was the focal point. Client conversation areas were located on the opposite side. The end result gave the MSA the presence they desired for the event.  The exhibit design allows them to reuse it for years to come by repurposing the game area for other engaging booth activities that fuel sales.

See How Nomadic can FUEL your trade show program to Show Smart Success by downloading our free white papers

Nomadic Takes on EuroShop with Stand Apart Style

by Kat Shea 7. March 2011 22:40

 Download our free whitepaper to SPRINGBOARD your way to Show Smart Success

EuroShop is a must see event for more than 100,000 attendees seeking exhibit design and construction, event management, lighting, flooring, visual marketing, sales promotion, point-of-sale, shop fitting, store furnishings....even information and retail security technology. Accommodating 1,900 exhibitors "takes a village" which is why this exhibition occupies 17 halls in 19 buildings! 

Nomadic Display has been an exhibitor at EuroShop since 1987. As an international organization, we're uniquely capable of producing dynamic selling environments - - from conception to completion - - on both sides of the Atlantic. EuroShop 2011 gave us another opportunity to collaborate on a global scale. Our German office managed the event.  Our Irish team created the custom trade show display, adapting a US concept. And our UK group printed the trade show booth graphics. The result was a vibrant trade show exhibit that reflected current design trends, the evolution of our industry leading legacy products, and our newest product innovations .

For dramatic effect, a printed fabric ring structure hung above a printed fabric crossed arch. A glass bubble chandelier suspended from the center of the ring structure, acrylic bubble stools and effervescent bubble graphic imagery delivered a touch of whimsy to the cool white atmosphere. 

Visitors were greeted by wide screen monitors positioned at the front of the arch featuring a portfolio of Nomadic’s most recent and impressive projects on continuous loop. A semi-circular reception bar placed visitors at the center of it all atop a bold graphic floor.  The wall behind the reception bar featured a map of Nomadic’s robust network of showrooms located around the world and cleverly concealed a storage room.  Wide screen monitors flanking the map offered Internet access for one-on-one website-driven sessions.

Distribution partners from 14 countries were on hand in our trade show booth to greet hundreds of visitors from 50 different countries. If you were one of them - THANK YOU!  But in case you missed us or couldn't attend the show, watch our latest home video and you’ll feel like you were there.

Download our latest product brochure to see how we can help you Show Smart in Stand Apart Style

Nomadic Dials In Show Smart Success for AT&T

by Kat Shea 3. March 2011 18:38


AT&T 10x20 custom display

AT&T serves customers nationwide with a broad range of wireless voice and data services. AT&T has the nation's fastest mobile broadband network and serves over 90 million wireless subscribers.

In an effort to refocus their campaign efforts on the pinnacle of their brand, AT&T’s renowned blue globe, they needed a creative platform to promote their newly launched slogan: “Rethink Possible”. The client wanted an appealing selling environment to convey their recently enhanced marketing initiatives that was: portable, easy to assemble, and durable, since it would travel to regional sales offices for promotional events.


AT&T 10x10 custom display with Foundation

FB Displays partnered with Nomadic to produce AT&T’s new custom display for their face-to-face marketing program. FB Displays design far surpassed AT&T's previous display. Not only does the design communicate their campaign messaging for “Rethink Possible” through high impact graphics, but the dynamic design solution reconfigures from a 10x10 to a 10x20 to serve multiple applications. Nomadic helped AT&T achieve their goal of creating an ultra portable selling environment to take to regional events.  Prospects are able to engage with AT&T’s brand on a more intimate level.

Download one of our free whitepapers to see how we can make you “rethink possible” in your event marketing program

Nomadic Takes Ferring to New Heights

by Kat Shea 2. March 2011 20:25



We teamed up with our longstanding partner, BSI Exhibits to produce a mind blowing , rotating trade show display. BSI designed this custom display for Ferring Pharmaceuticals, a biopharmaceutical firm that has gained international recognition over the last 20 years for the creation of inventive medications to improve the quality of life for adults and children.

Ferring’s product, Euflexxa, replenishes natural substances responsible for cushioning, lubricating and protecting knee joints to remove pain and restore ease of movement. Their new trade show exhibit premiered at the annual AAOS conference, featured fabric signage suspended overhead and rotating on the floor below. Hit the play button to see this one of a kind trade show display in ACTION.

Dive into Show and Sell Season With HangTwenty

by Kat Shea 23. February 2011 17:50

HangTen? Why Not Make It 20?

A couple of weeks ago we rolled out our new HangTen trade show display that earned its name from its pronounced wave-like curve. Well, in just two short weeks HangTen has already doubled in size growing to a solid 20ft unit. So while HangTwenty may not be as clever a name, it’s a doubly clever solution to perfectly suit your exhibiting needs.  Now you can expand your brand reach at events with a 7-in-1 budget boosting exhibit display system, because HangTwenty is

One 20' display
or
Two 8-10' custom displays
or
Two 4' graphic kiosks
or
Two table top displays

Your display options have doubled giving you maximum display versatility.

Ultra lightweight, our newest custom portable display communicates your campaign messaging with added dimension.  Enliven your brand with:

• Brilliant trade show booth graphics
• Luminous halogen or LED lighting
• Power packed presentations on wide screen monitors
• Product display on pedestals or slatwall or stored in lockable counters

Click here to find out how HangTwenty can make a splash in your Event Marketing program

Nomadic Display Trade Show Tips - Blogged

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