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Exhibitors, Boost Your Brand By Raising Your Roof

by Kat Shea 2. November 2011 19:13

Savvy marketers are grabbing attention and building brand awareness by "raising the roof" on their trade show displays. From our design studio through to the factory floor we've seen a dramatic increase in demand for overhead hanging signs in variety of organic and geometric shapes.

How Fabric Displays Can Save You Money…
Fabric displays demand attention on the show floor yet they’re compact, lightweight and easy to assemble so you save on storage, transportation, drayage and labor expenses.

What The Experts Have To Say…
Vince Alberta, VP of The Las Vegas Convention Center and Visitors Authority, even reports a recent surge in suspended fabric displays from years past, touching on their proven ability to drive brand exposure at trade shows and deliver ROI.

Lights! Camera ! Action!!!...
We’ve even made it easier for our customers to choose fabric graphics for their Nomadic display. Below is our newest step-by-step instructional video for Show Smart fabric installation and dismantle. Let us know what you think!!!

 

 

Tags:

Trade Show Tips | Booth Design | Trade Show Booth Graphics | Trade Show Promotion

10 Ways To Cause A Speed Bump At Your Trade Show Booth Part 2

by Kat Shea 24. August 2011 18:08

Back by popular demand is Part II of our post, 10 Ways To Cause a Speed Bump At Your Trade Show Booth. We’ve gathered essential “intel” and have listed the latest tactics your colleagues are using to AMPLIFY their booth traffic and get the results they want. So, kick your promotional efforts into overdrive with these Show Smart tips:

1) Enliven Your Booth Staff
Video badges were all the hype at the 2011 Consumer Electronics Show.  Now savvy Exhibit Marketers everywhere are using them in their face-to-face initiatives because they make a perfect conversation starter. This nifty novelty catches the attention of visitors just long enough for your booth staff to engage them. Video badges are also pixilated powerhouses that will cost you a pretty penny or two – some average out around 178.00 each and require pre programming! So, if you think these are as cool as we do, make sure to include them in your budget for next year!

2) Arrest Your Audience
A visually arresting trade show display features graphics that POP.  Your trade show graphics need to grab attendee attention and then IMMEDIATELY communicate who you are, what you do and how your product/service can help them. Whether it's your brand that will draw audiences from all directions to be consumed by one individual at time, you need to understand how your trade show booth graphics should all work together. Not sure that your display is realizing its full potential? Download our whitepaper on Graphics That Work for more…

3) Create a Snap Shot of Your Brand
Photo booths featuring your branded back drop are fun show stoppers. While attendees enjoy “glaming” it up for silly candid photos, they bring back your branded "kodak moment" to share with friends, family and business colleagues. So, it's a great PR opportunity.

4) Extra, Extra READ All About It
Broadcast your Twitter buzz on a large LCD monitor in your exhibit using the official show hash tag. As attendees are dismissed from information packed seminars and pass by your trade show booth, they’ll see what they’ve missed out on while they were away and be encouraged to follow you on Twitter.

5) Be Intelligent
Part of driving quality booth traffic to your trade show display is knowing your particular audience and tailoring your message to them so that they feel like they are an exclusive customer. Lygase RFID Solutions has developed a product that allows exhibitors to communicate surround sound marketing messages that can be displayed on a big screen or kiosk based on recognition of an attendee's presence. The attendee wearing a lanyard with a UHF RFID tag will be shown a targeted message once detected by an RFID reader and that message will invite that person to a particular booth.

This targeted approach will impress booth attendees and will ensure that your brand is remembered. Fish (a software solution offered by our distribution partner, The Tradeshow Group) and Capture technologies are also leading vendors for RFID solutions. So, make sure to research your vendors before signing the “dotted line”. 

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Nomadic Helps Louisiana Seafood Reel In Show Smart Success

by Kat Shea 29. June 2011 19:22

 


The State of Louisiana is not only home to zesty Creole creations, the famous French Quarter and a legendary jazz scene, but their seafood tops the charts in freshness and variety. In the wake of Hurricane Katrina and the BP Oil Spill, Louisiana Seafood was established to represent the state's local seafood community and was given Federal grant money to promote seafood from the Cajun country to buyers nation wide.

Louisiana chose the International Boston Seafood Show to unveil their new brand.  Louisiana Seafood needed a new trade show display to wow their audience with guest gourmet chefs conducting cooking demonstrations.  Louisiana Seafood was in search for a radiant display solution what would offer the ability to expand from a 20' unit to a  50' island display to accommodate ample product display, visitor sampling and lockable product storage. 

Louisiana Seafood met with Synergy Design in New Orleans who recommended a solution that would blow Louisiana Seafood's competition out of the water.  Synergy partnered with Nomadic Display to produce a design that would ensure Louisiana Seafood made a SPLASH at their event. As attendees approached the display they were greeted with the lively aroma of freshly cooked seafood.

Strategically positioned backlit graphics radiated a contemporary, fresh look for the Louisiana Seafood brand.  Visitors lined up from all avenues to savor the taste of the Bayou. Wide screen monitors were mounted on all sides of the trade show booth with looping promotional video of Louisiana's ongoing campaigns.  Louisiana Seafood representatives manned areas devoted to each seafood species and where they were able to engage with key buyers in a comfortable setting.

Louisiana Seafood was able to showcase their seafood products (raw and cooked) in a unique selling environment that kept attendees coming back for more. Louisiana Seafood raved about their new trade show booth, reporting: record booth traffic, an increase in leads, more trade media coverage and encouraging feedback from their clients. 


"With the Nomadic trade show display proposed by Synergy Design we were able to feature more products, interact with more buyers, gather more leads and make the splash we wanted"

- Rene LeBreton, Executive Director, Louisiana Seafood Board


Click here to see how Nomadic can cast away your trade show challenges  

 

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Tags:

Trade Show Tips | Case Studies | Trade Show Booth Graphics

5 Ways to Make Your Banner Stand Dazzle Part I

by Kat Shea 14. June 2011 18:24

Banner stands are an ultra portable, cost efficient complement to your corporate events, mobile marketing and trade show line up. Built for convenience and speed, when used creatively, banner stands can be your exhibiting co pilot. Below are some Show Smart ways that banner stands can liven up your face-to-face marketing mix.

Banner stands can be used:

1) As directional signage to guide attendees to your location or areas within your booth space
2) As a platform for QR codes: passersby can scan with their phone and be redirected to your corporate website for: special offers, event registration, or information on your products and services
3) To acknowledge sponsors or to promote your own sponsorships
4) To spotlight your event agenda for registered guests
5) As a portable brand stand for recruiting events, lobbies, retail point-of-sale and so much more!!

These super compact solutions are ideal for taking on the road where ever your marketing needs may lead you.  They're lightweight, retractable for the fast set-up and take down, and can accommodate inkjet or fabric graphic panels on one or two sides.

So get the show on the road today and request a quote for your very own brand stand

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Is Your Pop Up Display Picture Perfect?

by Kat Shea 9. June 2011 18:37


As pop up displays continue to defy their very name and nature with custom enhancements such as: wide screen monitors, cascading product shelves, lockable storage units and semi private meeting areas, your presentation options seem to go on for miles. Although pop ups can get you the visual “Oomph” you need, treatment of visual elements in a pop up display are somewhat different than a full blown custom modular. So, follow our show smart tips for having an outSTANDing pop up display.

Know your real estate
With a pop up display you’re working with significantly less visual real estate to communicate your brand and services than in a full blown custom modular.  You have to be more selective of the messaging that you are using and maximize the little space that you have.

Keep it clean
Since you’re working with smaller amounts of hardware and graphics than a custom modular unit, maintaining your presentation is essential to your audience’s perception of your brand. Wrinkled or dingy trade show display graphics will show and tell your brand in a bad light. So, Show Smart and switch out your trade show booth graphics from show to show so that it gives you ample time to perform any repairs or maintenance. Make sure to always bring a hand held steamer and cleaning supplies for un expected hiccups during set up. 

Watch For Wordiness
Although communicating your value proposition is important to letting prospects know what services/products your company provides, anything that takes longer than 3 seconds to read is simply TOO long.  You want to be able to captivate your audience in 2-3 seconds using one seamless power packed presentation. Make sure that your messaging has corresponding graphics to ensure your pop up isn’t too copy heavy. 

Stay Solid
While stylistically, transparent typeface paired with bold print can add dimension to your messaging and graphics, it’s challenging to see from a far and can overwhelm your viewers. A general rule of thumb taken straight from our free white paper, Graphics that Work, is that you should place your text on a contrasting back ground that’s not too busy.

Picture perfect
In the world of exhibit design, less is more. Cluttering up your pop up with unnecessary imagery that you think will draw attendees to your trade show booth, will do the exact opposite, and send prospects straight to your competitors.

Be Stand Offish
Actually, stand off trade show graphics can give your pop up display just the added lift and dimension that it needs. You can also switch the order of the stand off graphics from show to show or even replace them with different stand offs to accommodate your campaigns. 

Download our corporate brochure today to see how we can make your display picture perfect.

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Take Your Brand SKY HIGH with These Suspended Sensations

by Kat Shea 2. June 2011 18:25

With the economy on the upswing and show floors flourishing, reporting record registration levels, NOW is the time to invest in a suspended fabric structure that’ll get you the added visibility you need to OUT SHOW your competition. Vince Alberta, VP of The Las Vegas Convention Center and Visitors Authority, reports a recent surge in suspended fabric displays from years past. Exhibitors are loosening their purse strings and opening their minds to these floating graphic phenomena. Before you whole heartedly invest in a Fabric structure, we’ve outlined the good, the bad and the ugly.

The Good                        
These suspended sensations are hung sky high and therefore guaranteed to elevate your visibility from the show floor to drive traffic to your booth.

Fabric structures will also:

  • Save you TONS on Shipping – because they consist of lightweight aluminum structures and printed fabric which dismantle and pack compactly. 
  • Evolve based on your display needs – fabric structures can also accommodate layered graphic signage for dramatic effect or target messages to specific audiences.
  • Let you outshine your competition –lighting draws visitors like moths to a flame so add backlighting to your fabric structure.
  • Are rentable – so try before you buy, request a quote here.

The Bad and The Ugly on Rigging
Suspended structures exceeding 20lbs require a chain motor truss for installation.  So rigging your fabric structure can be expensive depending on its overall weight, number of pick points and complexity.

  • Most rigging services require submission of a diagram 21 days prior to the show set up so that the designated show engineer can approve your specs and requirements. Onsite rigging is typically at least 30% more than the early bird rate.
  • Fabric structures are usually allowed only with peninsula and island booth spaces so check the rules and regulations in your show services manual for details.

Rigging sound like a headache to you? Check out some of our Stand Apart Fabric solutions that elimate the need for rigging
 
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3,2,1 BLAST OFF! Nomadic Launches Zurich's Trade Show Program To Show Smart Success and BEYOND!!!

by Kat Shea 24. May 2011 18:22


Zurich Financial Services Group provides general and life insurance products to individuals and businesses in 170 countries around the world.  The insurance giant is also a major sponsor of the annual Openwork Conference for the UK's network of over 2,000 mortgage and financial advisers.  

Wanting to launch their presence at the 2011 event, they came to Nomadic Display seeking a unique selling environment. Zurich had a clear vision for using an outer space theme to promote HelpPoint: the collection of services that support their global network of customers. 

Early on the Nomadic Team determined that a rental display would be the best fit for their program needs.  The Nomadic design team created a brilliant DesignLine® hybrid display complete with vibrant galactic graphics.  Adhering to standard height restrictions, the Nomadic Design team placed Zurich's logo on dimensional signage of a planet suspended above the trade show display.


Luminous backlighting heightened visitors overall "cosmic" experience and a console at the center was dedicated to uploading daily looping footage from the show floor to their multipanel LCD screens.  The open space design combined with state-of-the-art technologies drew visitors into a highly immersive environment. One side of the trade show booth was devoted to interactive stations for visitors to play space invaders and submit competition entries while the opposite side featured 9 monitors that displayed daily show footage.

Zurich was delighted with their success at the Openwork conference and the ability for the trade show display to be reconfigured for use at a variety of events.

Download our Show Smart Brochure to see how we can skyrocket your brand in Stand Apart style

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Nomadic Helps SATCO Light Up The Show Floor

by Kat Shea 10. May 2011 18:11


SATCO is a premier supplier of lighting products including: Hygrade, Nuvo and their new LED line, KolourOne.  SATCO was searching for a creative environment to promote their newly launched LED line, KolourOne in conjunction with their other lighting products and accessories.  SATCO needed a new 40x50' display solution that would enable them to showcase hundreds of lighting products through an innovative and creative platform.

Unlike the strategy used by many of its competitors, SATCO wanted to engage their customers through live interaction with their wide range of lighting products.  So they chose to display over 500 products ranging from bulbs to fixtures and accessories in tangible form versus virtually or through printed brochures.  SATCO also wanted to reduce their event operating costs by using a lighter trade show display that would save them money in transportation.   And they wanted the trade show exhibit to scale down to a 10x20’space for use at smaller events.

Nomadic Display accepted the challenge and developed a trade show display solution for SATCO allowing them OUTSHINE their competitors in Stand Apart style.  Our Solutions Studio designers created a warm and open design aesthetic inviting to SATCOs target audience. Attendees were able to easily identify the SATCO brand on the show floor by the radiant backlit sign placed 16’ above their space.  Attendees were drawn to SATCO’s, inviting, luminous environment where they were able to engage with brands through functional and interactive product display.

The design solution enabled SATCO to achieve maximum display versatility through its ability to reconfigure for use at smaller venues.  Nomadic helped SATCO achieve their goal of reducing operating expenses with a lighter weight solution; by mounting the overhead backlit sign to a central tower, we eliminated the rigging costs associated with ceiling hung installations.

Click here to see what our client has to say about us

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Nomadic Helps Root Learning G R O W Their Trade Show Presence

by Kat Shea 3. May 2011 01:59

 
Root Learning's Booth, 2010

Root Learning combines strategic consulting with creative engagement methods to drive organizational performance. Root has consulted with companies like PepsiCo, Taco Bell, Dow Chemical, and Prudential.  As a veteran exhibitor, Root Learning has invested in display properties ranging from 10’ pop-ups displays all the way up to 30’ islands.  Root contacted 2 Scale, located just 15 minutes from their headquarters in northwest Ohio, regarding their search for a new trade show display to communicate their unique consulting services.

Root Learning expressed their desire for four divisions to be individually represented through one seamless platform. Root wanted a Show Smart design solution for an island display that would scale down for smaller events and would be lighter in weight to save money on shipping expenses. After 2Scale and Root learning had a "meeting of minds", 2Scale went back to the drawing board and came up with an open design solution featuring intersecting archways that would make Root Learning shine on the show floor.

2 Scale teamed up with Nomadic Display to design and produce a solution that would embody Root's modern corporate culture and branding initiatives, while fulfilling their functional requirements too. Kiosks were placed at each of the four corners of the exhibit to correspond to each of Root's four corporate divisions.  The intersecting archways combined dynamic shape with minimal use of walls to achieve an invitingly open interior space.  A rotating ring structure on top dominated the show's skyline.  Their new display allows Root to achieve maximum display versatility by using free standing elements in their corporate headquarters and by scaling the exhibit to different configurations for use at smaller events. 


Nomadic Display's Booth, EuroShop 2011

Root learning was able to G-R-O-W their trade show presence on the show floor. But thats not all.  The design was such a Show Smart Sensation that Nomadic decided to adapt it for use at two of its own shows - one in the US and another in Gemany

Nomadic Display's Booth, Exhibitor 2010

Download our free corporate brochure to see how we can grow your brand visibility from the show floor UP.

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MAXIMIZE Your Trade Show Presence With a MINIturized Custom Portable Display

by Kat Shea 26. April 2011 18:02


If you're on the look out for a new trade show display that won’t put a dent in your wallet, we have a FRESH new solution for you!  The super compact version of our clever Instand® Foundation displays may be just the trick to charge up your trade show program. Already popular in Europe, we’re unleashing them state side.  These new designs blend the easy set-up of a pop-up display with the modern, functional features you need to Stand Apart on the show floor and engage your audience. So power up your presentations with:

Wide Screen Monitors
Computer stations
Dimensional graphics 

AND more!

Even more compact and lighter in weight, our "Mini" version of Foundation brings you the savings benefits of economical storage, drayage and transport in UPS/FedEx/airline checkable cases - - not to mention a Show Smart price.

See what all the excitement is about with "Mini" Instand Foundation solutions. 

 

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