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FabLite™ Tension Fabric Displays Make a BIG Graphic Impact

by Gwen Parsons 11. September 2014 07:29

Nomadic Display’s newest, most affordable tension fabric display - FabLite™ — is available for table top display, and in 10- and 20-foot backwall sizes. “It’s a great option for hotel shows, conferences, and community affairs events," said company President and CEO, Pat Goeke.



Vivid Graphics
Each fabric graphic is custom-tailored to fit. The printed front side is sewn together with a black liner for opacity. Nomadic’s dye sublimation-printed fabric graphics are wrinkle-resistant, durable, and completely washable.

Compact & Lightweight
Each 10-foot FabLite portable display packs to ship in its own duffel bag, and weighs just 28 pounds complete.

For a large-and-in-charge display that really stands out, connect two 10-foot FabLite tension fabric displays, and presto, you’re ready to show! The 20-foot portable display packs neatly in a single RollOne case with a set of lights and a premium counter conversion kit.





Easy to Set Up
FabLite assembles in minutes. Tube frame sections are bungeed together to quickly connect. Simply pull the graphic “pillowcase” down over the frame, and zip it closed.

Lifetime Warranty
FabLite aluminum frames are covered for a lifetime of ownership. Should any aluminum structure fail to function due to defective materials or workmanship, Nomadic Display will repair or replace it free-of-charge, for life.

Learn more about Nomadic Display solutions for your trade show booth design needs.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

ThinkGeek Excels Expanding Exhibit Design with Exhibit Rentals

by Gwen Parsons 31. December 2013 18:07

Internet retailing giants, like ThinkGeek, believe that face-to-face events are extremely valuable to their business development and brand building strategy. ThinkGeek sells licensed products including toys, electronic gadgets and apparel through their e-commerce site which generates over $100M annually. ThinkGeek believes in being face-to-face with their fan base which includes over 750,000 Twitter followers and 500,000 Facebook fans. Each year they sell merchandise in their trade show booth at events like PAX and ComiCon as well as the NY Toy Fair. 

ThinkGeek chose Nomadic to design a portable modular display solution for their 400 sq ft exhibit space. They wanted the display to be easy for them to set up themselves. Customers stand in line for an average of 45 minutes so they needed plenty of product shelving and lockable storage space for their highly demanded merchandise.

trade show display

Nomadic created a DesignLine hybrid display that combines the portability of Instand® pop-ups with the lightweight modularity of aluminum extrusion and fabric printed graphics. Instand pop ups are outfitted with acrylic shelves for merchandise display and connected to walk-in, lockable storage and a front railing for customer interaction and transactions.

This year ThinkGeek decided to take advantage of a new opportunity by exhibiting at a video game conference, MineCon. ThinkGeek decided to host a contest for new product ideas so they expanded their exhibit space by 200 sq ft to a total of 600 sq ft.

As an economical way to accommodate the one time expansion, Nomadic suggested exhibit rental properties. These included a hanging sign suspended overhead, traffic controlling entryways and a large, semi-circular reception counter.

trade show floor plan

After visitors purchased merchandise they were invited to enter the contest being held on the opposite side of the display. ThinkGeek distributed contest entry forms for contestants to sketch out and submit their new product concepts.

Exhibit Design

Demand for ThinkGeek’s gizmos and gadgets was so great, they couldn’t keep up with the demand. ThinkGeek measured the return on their investment using metrics including units sold, press interactions, product ideas generated as well as additions to their contact database and social media channels.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

How a Trade Show Display Rental Solves Problems

by Gwen Parsons 14. November 2013 23:14

Until a few years ago, if you wanted a dynamic display customized to your presentation needs, your only option was to purchase a trade show exhibit. Renting a display meant you had to settle for a generic, one-size-fits-all look. But all that’s changed. Now you can choose from an ever-growing selection of innovative pre-priced trade show exhibit rental designs like these :

In fact, there are hundreds of affordable display rentals that may be custom tailored to your needs just by submitting a design rental request:

Here are just a few of the situations where exhibitors turn to an exhibit rental as a problem-solver:

►    You’re new to exhibiting and want to try before you buy.
►    You already have an exhibit, but need to expand or modify it for a one-time use.
►    You’re faced with scheduling struggle and need a display to fill-in fast.
►    You exhibit internationally and want to save the cost of shipping, customs and duties.
►    You want to control exhibiting costs by eliminating or reducing ownership expenses.

A trade show display rental is a simple solution that also stretches your budget. You can have all of the branding impact of custom design  and still enjoy money-saving benefits. With an exhibit rental, you can eliminate all the expenses of ownership including storage, maintenance, inventory management, repairs, refurbishment and disposal. Take a look at these cost comparisons. It’s not unusual to see savings over 40%.

Nomadic offers turnkey display rentals that include everything you need—from design and graphics to delivery, installation, tear down and pick up when you’re event is over. We’ll even store your graphics for re- use at your next event. It’s that simple.

Exhibiting in Las Vegas or Washington, D.C.? With Rental Centers in these two popular trade show and event cities, Nomadic can save you and your team money and time-consuming hassles.

Check out our money-saving Turnkey Service Packages.

To learn more, request our free report:  Is the Rental Revolution Right for You? It comes with a cost-comparison worksheet to help you decide what’s best for your budget, timing and performance requirements.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Why Fans are Flocking to Tension Fabric

by Gwen Parsons 19. June 2013 16:56

Whether it’s an event or trade show, graphics digitally printed on tension fabric can be seen on everything from hanging signs to counters.  Rapid growth in the popularity of tension fabric displays in recent years is likely due to key advantages like these:

  • Fabric graphics deliver high quality, continuous tone images in a vivid range of colors.
  • Fabric graphics are less expensive than rollable magnetic graphics.
  • Fabric graphics are more durable and easy to maintain. They don't ding or dent. They are fade resistant and also machine washable.
  • Fabric graphics are lighter in weight and ship compactly which helps reduce storage, transportation and handling (aka drayage) costs.

For a purely graphic backwall, nothing beats combining fabric with a pop-up for the ultimate in portability and speed. Our popular FabriMural™ display offers lightning fast set-up because the tailor-made fabric graphic travels pre-installed on our Instand® frame. Just pop it up and its ready to show. The all-in-one convenience of our RollOne case allows you to ship FabriMural™ with a counter conversion kit featuring matching graphics. For a limited time you can have a fabulous FabriMural™ display for less with our current promotion. Download a discount coupon here.



Silicone edge graphics (SEG) enable fabric to be pressed into the built-in track of aluminum extrusions.  The result is a crisp edge-to-edge finish. Accessories may be added to fulfill both aesthetic and functional needs. Options such as fabric canopies in a variety of shapes and signage provide dimensionality and real estate for brand messaging. iPad mounts, flat screen monitors and product pedestals serve the functional requirements of a presentation.



Although fabric displays with SEG tend to be more elaborate they can still ship in a wheeled case and be simple to assemble. Our HangTen and Inspire fabric displays also include a folding step stool for those hard to reach places.  See for yourself how easy it is to set-up fabric displays with SEG by watching our installation videos.

Whether you choose the speed and simplicity of a pop-up or the upscale aesthetic of an extrusion based display solution, brilliant tension fabric will make you a fan too.

 

5 Ways to Make the Most of Your Inline Trade Show Display

by Gwen Parsons 7. May 2013 18:57

Trade shows are investment of your time and money but well worth it when the end result is making a great impression on your clients and prospective buyers. Luckily, there are ways to do this even with a smaller footprint - here are five of our favorite tips.

1. Keep it clean and bold. Less really is more, especially with smaller exhibit spaces. A display with too much going on looks cluttered. Work with your exhibit designer to blend bold graphics with your products and digital media so they work together to promote your company to its best selling advantage.

2. Maximize your space. Eliminate as many barriers to entry as possible. Place draped tables to the side instead of out front. Place computer workstations and lockable counters against the backwall so visitors are comfortable entering your booth space to learn more. Split up the activities in a 20' space to spread out your visitor traffic. For example, place a conversation area with a table and chairs on one side and a demo area on the opposite side.

nomadic trade show exhibit

3. Make it bright. Visitors are drawn to bright displays like moths to a flame. Lighter shades of color in flooring and cabinetry can make you look larger. Use pops of color in signage or carpet to provide an element of surprise. Top it all off with halogen or LED lights and you'll glow on show floor.

4. Engage your visitors. Once you grab the attention of passersby, you need to give them a reason to stay. Attendees are at the show to learn so give them a way to see, hear, touch, taste or smell your products. Use interactive tools, hands on demos, samples, etc. that will involve your visitors.

nomadic trade show display

5. Get your tech on. New technologies have opened new opportunities for exhibitors to leverage smaller floor plans. Big screen motion graphics, touch screens, tablets, video badges, RFID and so much more. You don't have to use every technology, but try your best to take advantage of the trend.

Remember, its not the size of your trade show display or budget that determines how successful you will be.  Strong design, creativity, and good booth management are all major factors in trade show success.  Even those on lower budgets can create stunning displays that attendees will love, and the right combination can keep people coming back again and again.

For more design tips, download our Special Report on Exhibit Design Strategies.

 

How to Stand Out at Trade Shows With Motion Graphics

by Gwen Parsons 14. February 2013 12:17

Trade show attendees are bombarded by stimuli at shows. A crowded show fights for attention from all of an attendee’s senses – sight, sound, smell, taste and touch.  So what can you do as an exhibitor to make your display stand out in a sea of others?

Technology is offering us new ways to engage visitors.  Flat screen monitors continue to grow bigger in size and smaller in price, so consider adding one to your display to complement your booth. Wide screen monitors offer a great way to stand out from the crowd, get the attention of passersby and communicate your marketing message in seconds.  Consequently exhibitors are incorporating wide screen monitors with motion graphics more frequently into their trade show displays.

Motion graphics presentations play continuously on a loop throughout the duration of your event. Motion graphics don't have to be a huge undertaking; they can be created using stock photos, commissioned photography, rendered art, and video. They can be strictly visual or include music and sounds.

Plus, you'll get a lot of mileage out of these graphics. A single investment in a motion graphic presentation can be used to promote your company and its products before, during and after your shows. For pre-show promotion put it on your website and include it in your email broadcasts.

At the event, create an inviting atmosphere that makes buyers feel comfortable approaching and entering your space. Monitors with motion graphic presentations can be positioned to play out to the aisles as a way to draw attendees into your space.  You can also place motion graphics within your space. A warm, even soothing, environment can extend and enhance your engagement with visitors. Click here for a relaxing example.

Another way to put your graphics to use is after the event by your sales team during face-to-face meetings. Graphics can be played on demand on their tablet or smart phone.

For more on this topic, take a look at this webinar hosted by the Trade Group.

 

Four Displays in One! Making Your Trade Show Booth More Cost-Effective

by Gwen Parsons 29. January 2013 21:02

In a sea of trade show booths, we know how important it is to make the best first impression you possibly can. Visitors are constantly being
 bombarded with visuals as they walk through a trade show venue, so you
 want to do your best to make sure yours is the display that catches their 
eye.

To help you do just that we're pleased to announce our new line of innovative fabric display solutions, Inspire. One of the most attractive features of the 
Inspire series is its convertibility. The canopy can be altered into four 
different shapes, all using the same cover. This makes it easy to attract attention with different designs without having to buy a number of different types of displays.

Exhibitors can have a unique look from show to show. Inspire’s innovative canopy converts into four different shapes using the same tension fabric canopy cover – its like getting four display designs for the price of one. Inspire is a budget-stretching tension fabric display solution because it's scalable, enabling exhibitors to get an upscale, custom modular look but at an affordable and competitive price. Get the latest features and functions in the form of interchangeable accessories, scalability, on case packing/shipping for a basic unit, and easy set-up.

Additionally, options like iPad stands, monitors, product pedestals, waterfall brackets, slatwall and more mount easily to aluminum extrusions. Mix and match or rearrange them to suit different presentation requirements.

A ten foot Inspire expands into an impressive twenty foot inline and converts into a kiosk or even a table top with the purchase of additional fabric graphic panels. Plus Inspire is delivered ready to accept a second fabric graphic panel on the back side for double the presentation impact.

The new “Inspire” line of fabric displays offer exhibitors an upscale aesthetic at a refreshingly competitive price tag. Get all the details of our new Inspire line here.

 

 

Are Your Graphics Working for You?

by Kat Shea 4. October 2012 02:09

When it comes to creating a trade show display that has maximum impact, good graphic design is essential. You only have a matter of seconds to grab someone's attention as they walk past your display, so your graphics need to communicate who you are and what you do within the shortest time possible.

Many times the role of display graphics is underestimated. Trade show graphics are your primary communication tool so they need to reflect your company or product's sense of style, appeal to your audience and be easy to read. Design for display graphics is very different from brochure, packaging or website graphics. Your designer needs to balance additional factors into exhibit graphic design including viewing distances, lighting, surface shapes and sizes, text, fonts, colors, imagery, and messaging hierarchy.

What makes this even more difficult is that exhibit graphics often come last in the decision-making process about the display, which means there may be tight time constraints, and of course everyone involved with the display design may have differing opinions. What we've found through working with thousands of exhibitors is that it helps to have a framework for working through the design process. While each graphic has its own role in your messaging hierarchy, your graphics should also complement each other, and work together well as a unified whole.

In general, your highest, largest areas are reserved for company identification. These graphics tend to be visually bold and easy to see from a distance. Once visitors are at your display, there are graphics designed to direct them to the various areas within your floor plan – live presentation areas, product demonstration areas, and so forth. Finally, there are up-close graphics meant for individual consumption. These might include product benefit descriptions, service locations, or maybe instructions for self-driven interactions. Your display may utilize some or all of these types of graphics.

Trade Show Display Graphics, Exhibit Graphics and Booth Graphics

It's a good idea to ask your designer to provide a rendering of your display with the graphic images superimposed on it, so that you may preview the overall graphic direction. In addition to getting a feel for how the display looks, a preview also enables you to ensure that the location of graphic areas won't be obstructed by booth furnishings, your products, or visitors engaged with interactive elements.

Use our handy checklist to evaluate whether your graphics are working. 

How do you know that your graphic design is working for you?

4 Tips For Show Stopping Booth Graphics

by Kat Shea 14. December 2011 18:46

 


We like how our client Averna reinforces their brand Sky High on suspended fabric graphics, on luminous backlit display counters and on strategically placed graphic signage

Back by popular demand is part II of our previous post, Show Smart Steps To Winning Trade Show Booth Graphics. This past year there has been a lot of buzz around “Winning”, from Charlie Sheen’s comical tirades to the fiercely competitive Dancing With The Stars. But, in the world of exhibiting how do you know if you have winning trade show booth graphics? Below is a checklist of “winning” qualities that could earn you “best in show”.

Does your trade show display have…..

Headturning Headlines
With headlines think: “less is more” and “quality over quatity”. You want to limit your text to a few words that effectively communicate your value proposition. The more clear and concise your headline, the more likely the attendee is to actually read it. Keep in mind that it takes an average attendee a minimum of 6 encounters with your brand to remember you, so the more you can reinforce your brand via catchy headlines the more likely your audience is to remember your trade show booth.

Simple Typeface
There’s an entire library of fancy fonts out there and as elegant and sophisticated as they look, they are also exceptionally difficult to read from a distance (even for generation “Y”ers). Use a typeface that obviously complies with your branding guidelines but keep fancy fonts off of your trade show booth and instead explore contrasting color colors to make your typeface POP (like our client Averna - above uses jet black and a vibrant yellow). Remember – you have just 3 seconds to captivate your audience’s interest so everything from your graphic selection down to your typeface should be carefully considered.

A Visual Heirarchy
Capitalizing on your visual real estate (your trade show booth) is the key to effective trade show booth design. Compelling imagery and your logo should be at the epicenter of your trade show booth graphics. Establish early on what your visual heirarcy is going to be - make sure that imagery and text do not compete with each other and that the combination of each reinforce your brand.

Get Your Message in Motion
Nothing catches an attendee’s eye like a suspended graphic in motion (as movement can be detected in peripheral vision). As you’ll see with our client, Ferring Pharmaceuticals (below) the slight motion of their gravity defying fabric graphics enlivens their brand and makes their display stand out from the rest of the pack.


Your trade show booth graphics are your silent brand ambassadors.  Great graphics will communicate to your audience that you understand their toughest challenges and how  your products/services can provide a solution to these challenges .

If ya liked our tips for a “Winning” booth graphics you’ll love our FREE whitepaper: “Graphics That Work”.

 

Tags:

Trade Show Tips | Booth Design | Trade Show Booth Graphics

Show Smart Steps To Winning Booth Graphics

by Kat Shea 7. December 2011 18:23

Our client, iDirect does a great job choosing vibrant booth graphic colors and placing their logo and tagline at a height that is visible to attendees up close and from afar

This past year there’s been a lot of buzz around “Winning”, from Charlie Sheen’s comical tirades to the widely popular and fiercely competitive Dancing With The Stars. But, in the world of exhibiting how do you know if you have winning trade show booth graphics? Below is a checklist of “winning” qualities that could earn you “best in show”.

Your trade show booth graphics should first and foremost...

1. Promote your products
Whatever combination of trade show booth graphics and text that you decide on, make sure that they work together to showcase the features and benefits of your products/services. When someone walks up to your trade show booth they should know immediately: who you are and what you do. Remember, you only have 3 seconds to captivate your target audience and you don't want to overwhelm them into scampering off to your competition's trade show display. If you have complicated messages to communicate such as a client success story, rely on to your A/V presentations instead of your booth graphics to tell the story.


2. Boost your brand
When looking at your trade show booth graphics, look at it from an all encompassing stand point, do your trade show booth graphics: incorporate your logo, adhere to established branding guidelines, communicate your value proposition etc; all of these elements should be skillfully combined to lure in your target audience. [Also, be careful to not include any propriety information in your trade show booth graphics as reprinting can be a costly endeavor].

Make sure to maintain your company’s color palette in not only your trade show booth graphics but, it should carry through to flooring and furniture. If possible, repeat your logo on graphics that are visible from across the show floor, the aisle and even up close on staff name tags or clothing all the way thru to premium giveaways. The average attendee needs to be reminded 6 separate times to distinctly remember your brand, so the more times your brand is at front and center the more success you will have at driving brand memorability.


iDirect reinforces their brand on their graphic header as well as their greeting station - so they catch their audience both coming and going

3. Stay on target
If you took a birds eye view of all of the places that your campaigns have appeared (both on and offline) your trade show booth should be another channel to promote your campaigns. Make sure that you are openly communicating conversion points on your trade show booth graphics such as your website and that your trade show display is consistent with other display properties. 

For more show smart tips on STAND APART booth graphics download our whitepaper “All Eyes on You”

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Tags:

Booth Design | Trade Show Booth Graphics | Trade Show Promotion

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