logo
 


Log in

How To Launch Your Trade Show Promotions with Foursquare Part II

by Kat Shea 30. November 2010 18:01

See how Nomadic can help you Show Smart at your next event

Continuing last weeks blog post on How to Launch Your Event Promotions using Foursquare, we established an urgency in doing the following before and during your next trade show: 1) Create a Foursquare account 2) Check in at your next event 3) Offer on site – real time incentives for your customers to visit your booth.  You can take your event messaging even further by adopting the below best practices:

CHALLENGE CUSTOMERS TO A GAME OF FOURSQUARE
Under tips you can entice your audience to visit your booth by saying “the first attendees to visit our booth will be entered in a drawing to win a free____”.  This works to get tradeshow attendees racing to your booth and increases the potential for Sales to establish quality dialogue with customers.

OTHER REINDEER GAMES
Some popular games that ignite attendee interest and will send people flocking to your booth are event giveaway scavenger hunts. After you have checked into your event, you can use “tips” under your tradeshow venue to engage with your customer base in a lively scavenger hunt for an IPad

FOURSQUARE, FACEBOOK AND TWITTER UNITE
What makes Foursquare such an excellent location based promotional tool is that it seamlessly integrates with Twitter and Facebook expanding your visibility to: Fans/Likes,Followers, and Friends.  Once you “check in” at your next trade show you can adjust your settings in Foursquare so that your check in is broadcasted to your corporate Facebook wall and Twitter account.

ARE YOU FOUR REAL?
You can tell when someone has checked in using Foursquare on Twitter and FB because the beginning of the url in their feed/wall post will appear as so:
http://4sq.com/

See How Nomadic can AMP up your tradeshow Presence!

Tags:

Trade Show Tips | Social Media | Trade Show Promotion

Apples To IPads: How The IPad can Revolutionize Your Next Trade Show

by Kat Shea 18. November 2010 17:55

See How we can take make your booth stand out at your next event

IPads are taking the trade show industry by storm and are becoming common accessories among Exhibit Marketers.  IPads will probably never replace the full functionality of laptops, but are able to help in execution of your event objectives. Below are some reasons you should include Apple’s IPad in your event marketing strategy and budget for next year.

RAPID LEADMANAGEMENT
• The IPad’s sensitive touch screen allows you to quickly capture vital lead contact information of booth attendees with out the high costs associated with lead generation devices. 
• Depending on the CRM system your company uses, your sales team can easily integrate your lead information directly into CRM onsite.
*please note that not all CRMS are packaged to support the IPad*

KEEPS GOING AND GOING AND GOING…
• Unlike traditional netbooks that boast on an extended 8 hour battery life, IPad’s battery life lasts an unrivaled 10 hours to support your electronic post show collateral fulfillment.  This sleek , portable netbook does not confine you to a predetermined location, instead you can meander through the show floor aisles on a dedicated 3G network  taking polls, surveys. etc.

YOUR HOME AWAY FROM HOME
• If for some reason, in a frenzy to get out the door and on the plane, you forget vital trade show collateral (presentations, slideshows etc.).  Fear no more, you can easily access your desktop remotely at the event with IPad's Wyse Pocket Cloud App.

YOUR SATELLITE OFFICE
• The IPad is engineered to support both Go to Meeting and Webex.  These free apps will allow you share real time exclusive presentations with your audience.  Additionally, you may share live presentations with attendees that may have missed the opportunity to stop by your booth earlier on in the show.

TRAVELING SALES BILLBOARD
• Going along with the gamut of other Apple products, the IPad is very easy on the eyes and is an innovative way to engage with customers by conjuring up presentations, surveys, demos, promotional videos in an interactive format. 

From cool trade show swag to your home away from home, let us know how you use your IPad at events

How To Launch Your Trade Show Promotions with Foursquare

by Kat Shea 17. November 2010 20:06

 

With event marketers pressured by upper management to do more with less these days, it is key to the success of your event marketing program to attract buyers to your trade show booth.  To respond to this unique challenge Exhibitor Magazine reports that 31% of event marketers are turning to social media as the mouthpiece for their event promotions. Whether you are new to the realm of social media or are an industry veteran, below are some tips to boost your trade show promotions using Foursquare.

IN CASE YOU DIDN'T KNOW
Foursquare is a social media mobile tracking device engineered to use GPS to map people (your customers) to trackable venues (trade shows). Create a Foursquare account to leverage your event communications and incentivize face-to-face attendance.

CHECK IN
During set up at your next event, “check in” to the trade show venue using the Foursquare mobile app on your smart phone under “Places”. By checking in you will be able to see attendees, customers and other exhibitors who have also checked in.

Don’t forget to look up your competitors' promotions by checking under “tips” and “all tips”.
The person who most often “checks in” to the venue is dubbed the "Mayor".

WIN WITH FOURSQUARE
Drive traffic to your booth by choosing to “friend” attendees and offer on-site “tips” (aka reasons to visit your booth – for live presentations, swag or a grand prize drawing).  Incorporating the Foursquare widget on your preshow online promotions is a good way to get attendees who do not already have the mobile app, to equip their smart phones and play around with the app before the tradeshow.

Don't for get to check back tomorrow to see how IPADS can help revolutionize your next event

*.*