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Nomadic Helps Root Learning G R O W Their Trade Show Presence

by Kat Shea 3. May 2011 01:59

Root Learning's Booth, 2010

Root Learning combines strategic consulting with creative engagement methods to drive organizational performance. Root has consulted with companies like PepsiCo, Taco Bell, Dow Chemical, and Prudential.  As a veteran exhibitor, Root Learning has invested in display properties ranging from 10’ pop-ups displays all the way up to 30’ islands.  Root contacted 2 Scale, located just 15 minutes from their headquarters in northwest Ohio, regarding their search for a new trade show display to communicate their unique consulting services.

Root Learning expressed their desire for four divisions to be individually represented through one seamless platform. Root wanted a Show Smart design solution for an island display that would scale down for smaller events and would be lighter in weight to save money on shipping expenses. After 2Scale and Root learning had a "meeting of minds", 2Scale went back to the drawing board and came up with an open design solution featuring intersecting archways that would make Root Learning shine on the show floor.

2 Scale teamed up with Nomadic Display to design and produce a solution that would embody Root's modern corporate culture and branding initiatives, while fulfilling their functional requirements too. Kiosks were placed at each of the four corners of the exhibit to correspond to each of Root's four corporate divisions.  The intersecting archways combined dynamic shape with minimal use of walls to achieve an invitingly open interior space.  A rotating ring structure on top dominated the show's skyline.  Their new display allows Root to achieve maximum display versatility by using free standing elements in their corporate headquarters and by scaling the exhibit to different configurations for use at smaller events. 

Nomadic Display's Booth, EuroShop 2011

Root learning was able to G-R-O-W their trade show presence on the show floor. But thats not all.  The design was such a Show Smart Sensation that Nomadic decided to adapt it for use at two of its own shows - one in the US and another in Gemany

Nomadic Display's Booth, Exhibitor 2010

Download our free corporate brochure to see how we can grow your brand visibility from the show floor UP.

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How To Use Video on The Show Floor

by Kat Shea 13. April 2011 01:00

You don’t need to be a spawn of Speilberg to create a great take of your company at live events. Below are some Show Smart tips for casting your brand in the limelight.

The SEO Skivvy:
YouTube is quickly becoming the worlds largest search engine behind Google. Welcoming video into your event marketing mix will boost your search rankings.  In fact, your company will be 50 (yes FIFTY) times more likely to appear on 1st page organic search results. Just make sure once you've uploaded your video to You Tube that it is tagged with all of your top keywords, so that it can be indexed properly. 

1) Plan Smart
Like any other marketing tool, you should have a plan in place before the show. Briefly outline the steps following the event to best optimize your footage for: Social Media, Email, YouTube and Mobile. Predetermine with your online team where on your website you will host the video - - a video gallery? your blog? - - and a develop a timeline for uploading to each channel.

2) Show Smart
At the show you can use an ultra portable HD camcorder such the Cisco Flip camera to capture live presentations in your booth, customers interviews and your brand ambassadors engaging with prospects. Keep in mind that the background noise, lighting and volume of the speaker is important to the outcome of your video. If you don't have an “anti shake” setting on your camera, use a tripod for the best results.

3) Share Smart
While the viral nature of video is exciting and gives customers a more personal perception of your brand, make sure to ask subjects for permission to record them. If you plan on repurposing the video for future campaigns you may want to secure a signed release from your subject as to not delay the launch of future campaigns.

Let Nomadic Roll out the red carpet to Show Smart Success for your trade show program by downloading our FREE guide on Successful Exhibiting 

How QR Codes Can Spice Up Your Tradeshow Routine

by Kat Shea 7. April 2011 18:28

We talked in our previous QR code post about measures to take before making QR codes a regular in your Event Marketing lineup. We established that NOW is the time to hop on the mobile marketing bandwagon before it’s too late.  While you’re laying out the welcome mat for these pixilated powerhouses, below are some fun filled ways that you can use QR codes to solve common trade show quandaries.

1) Your Sales Team is Busy As A Bumblebee 
It’s great to have a traffic jam at your trade show booth because it makes your company a “must see” on the show radar, but you also want your prospects to be able to maximize their time in your booth and have a powerful brand experience.

Incorporating QR codes in your trade show booth graphics (so that they correspond to each product line/service) is a SUREFIRE way for customers to dynamically engage with your product and get what they need while they’re waiting in the booth queue.

2) Your Marketing Budget Is on A Diet
Because QR code generators are free, the only thing they cost you is your time.  Platforms like youscan.me can even provide you with helpful analytics on measuring the amount of scans your QR code receives.  QR codes are a fun way to keep booth attendees intrigued without breaking the bank. 

3) You’re Going Green
Printed collateral, a “nice to have” for the less technologically saavy, is costly and not environmentally friendly. By having your audience scan a QR code you can redirect them to your web assets such as: elit, product demos, corporate campaigns, locked forms/reports, whitepapers, social media channels – the possibilities are endless!!. QR codes are a leap in the right direction to growing your green efforts on the show floor.

4) Save Without Cutting Corners
As a trade show marketer international shipping is the feared elephant in the room.  We all know that shipping expenses will only continue to escalate with rising fuel prices.  By using QR Codes you can save a bundle on shipping and your prospects can have elit waiting from them when they open their inboxes.

5) Skyrocket Booth Activity
Having a QR code scavenger hunt will generate buzz on the showfloor and establish you as an industry think tank and technological guru.  Some Exhibitors even tie in their grand prize giveaway with QR codes. 

6) Expand Your Social Media Audience
QR codes are a fun way for you to redirect prospects to your social media channels and offer them an opportunity to engage with your brand on a more intimate level by connecting to your accounts.  You can monitor the scans by using youscan.me and compare them with the amount of people that have attached to you following the trade show and whoooala, you have a approximate conversion rate.

7) Turn Them OFF to ONline
After just one scan of a QR code you can easily turn your booth attendees from OFFline prospects to ONline leads!! Scan away!  

As an added bonus check out this cool video on the Hype over QR codes


Top Takeaways from Exhibitor 2011

by Kat Shea 4. April 2011 17:49


The largest conference for Trade Show and Corporate Event Marketers, Exhibitor2011, took center stage at the Mandalay Bay Convention Center this week. In between 220 information packed seminars, thousands of attendees hit the show floor in search of cutting edge solutions to address their top challenges.

Attendees were drawn to our gravity defying custom rental trade show exhibit featuring a 400 square foot environment designed to facilitate face-to-face engagement.  We thought we’d share some of our Show Smart strategies on how we drove traffic to our trade show display to help you Stand Apart at your next event. 

Our NomadiTips for Driving Traffic

Comfort Your Prospects Every Step of The Way

Part of giving prospects a positive experience with your brand is ensuring that they feel at ease from the minute they enter your booth.  The more comfortable attendees are in your booth the longer they are apt to stay and chit chat with your sales reps. So something as simple as luxuriously double padded flooring got raves from our visitors. Offering your visitors a seat creates a relaxed atmosphere that can be used to delve into a more personal discussion about their business needs.  Our chic wrap around sofa was the perfect place to engage visitors in a leisurely dialogue with our team.

People Need People
When visitors see a group gathering in your space, it generates curiosity.  Like traffic rubber neckers, visitors slow down to see whats going on to determine whether they want to be included.  So to keep the party going in your booth, use Tweet Ups when foot traffic in the aisles slows down.

Know Your Social Science
Not only is social media a useful platform to promote your presence before the show, but on the show floor it's an essential tool for driving buyers to your display. We strategically scheduled timely tweets when seminars were wrapping up. By monitoring the official event hash tag (ex: #exhibitor2011) we were able encourage key prospects to stop by our booth.

Engage then Enlighten
Whether it's a private consultation, fun filled game or star studded live theatre, provide your visitors with activities that will familiarize them with your brand. Make sure to integrate educational content in the process. Our wide screen monitors played a continuous loop of dazzling display designs and doubled as workstations for website demonstrations. After experiencing our trade show exhibit, visitors were also given a cost estimate of the design as both a purchase and custom rental.


If you missed the fanfare make sure to check out the Show Smart Highlights from Exhibitor and you'll feel like you were there!!

6 steps to jumpstarting your trade show program with QR codes

by Kat Shea 15. March 2011 18:10


QR Codes are fastly becoming a trademark of the mobile marketing world and are growing in popularity.  QR’s have marketers everywhere scrambling to place them in their campaigns. But, how, as a trade show marketer can you integrate QR codes into your face-to-face initiatives? You don’t have to be an IT junkie to appreciate our helpful hints on leveraging these PIXILATED POWERHOUSES.

1) Know your audience
According to comScore, Inc, a leader in measuring the digital world, 45.4 million people own smart phones, which is 19% of all cell phones now active in the U.S.  Does your target audience have smart phones?  If not, your creative use of QR codes may be in vain. See if QR’s are suitable in YOUR marketplace by conducting a poll.

2) Select Your Medium
Establishing where you want to embed your QR codes is the second step to igniting your mobile marketing efforts. They can be incorporated into online and print media.  Plus, you can measure the number of people engaging with your brand through QR codes to help determine the success of your campaigns.

3)Choose Your Platform
You can generate standard QR codes for FREE using a QR code generater like the one available at YouScan.me.com.  You can also purchase customized QR codes with colors or imagery on request.  From a design perspective steer clear of design elements that may border the QR code because it may interfere with the user's scanning process.

4)Reproduction Tips
Make sure your QR code is fully opaque to allow for swift scanning. If the QR codes detract from the aesthetics of your creative artwork, consider applying them discreetly, like on the back of your literature. Be careful when you’re resizing QRs, if they’re too small or too close together it will be difficult to scan which will only irritate users. Make sure that you test your QR code multiple times with different smart phone platforms (Iphone, Blackberry,Android) before sending it to print.

5)Empower Your Viewers
You don’t want prospects to abandon your campaign simply because they’re not supplied with the right scanner.  So make sure to supply your audience with a url where they can download the QR code scanner that will work with all smartphones: Blackberry, IPhone or Andriod. 

6)Track Your Results
Like any other marketing effort you'll want to measure its performance.   based on the scans it receives supply metrics boasting your campaign’s success. Your QR code should direct your audience to a clear call to action such as: a website registration form for VIP passes to your event, a landing page featuring a map to your trade show booth on the show floor or entry into an in-booth contest with a grand prize drawing.

Follow these Show Smart steps and your next event is guaranteed to Stand Apart!!

For more tips on exhibiting expertise download one of our free whitepapers 

4 Tips To Launcing Your Twitter Messaging To The Twittersphere and Beyond!

by Kat Shea 28. January 2011 20:24

At this point, Twitter’s viral pace is no secret, winning over the hearts of 70% of the Event Professionals.  Twitter is a prime tool to turn online communities into valuable organizational assets. Case and point:  in less than one month the Consumer Electronics Show generated 150,000 tweets, using the hash tag #CES. The Consumer Electronic Show's social media synergy exemplifyies excellent pre show buzz.  Below are some Show Smart tips for using Twitter to engage your audience at your next trade show.   

1)Tweet ahead
Although Twitter is engineered for spontaneous micro blogging, you should have a Twitter strategy mapped out specifically for each event.  If you think you’ll be too busy for timely tweets, you can schedule them ahead of time by using automated platforms such as Hootsuite or Tweetlater.

2)#Hash it Out
Incorporate the official event hash tag(s) in your pre-show marketing communications, so that your audience knows where to find you in the twittersphere

Better yet, create your own event #hash tag that includes the official event hash tag to isolate your messaging in a custom twitter stream for your audience. This is ideal for larger trade shows where hundreds of exhibitors use the same official event hash tag ex:#ShowName. Eventually people will follow your messaging under #boothABC and not #ShowName.

Example: “Don’t forget to stop by [Your Company Name] to talk to some of our experts #boothABC. 

3) Organize a Tweet Off
Expand your visibility at the event by collaborating with other exhibitors in a Tweet Off.  Partner with other exhibitors to guide visitors on a giveaway scavenger hunt from booth to booth and make sure you have plenty of collateral to provide them when they stop by your booth.
4) Lets Tweetup!
To show your appreciation, invite your followers to your booth for a meet and greet.  Audience members following your event hash tag can come to your booth for a live demo, a prize drawing or a refreshment. 

If you liked this blog entry dont forget to follow us on twitter for more trade show insights.

How to make customers LEAPFROG to your trade show booth part II

by Kat Shea 30. December 2010 20:13

Last Wednesday we talked about three ways to drive critical mass to your trade show booth using event landing pages.  We established some simple tactics to optimizing your landing pages such as: harnessing the power of SEO, streamlining your online communications and appropriately engaging your visitors. Below are even MORE ingenious trade show tidbits to drive traffic to your booth.

Last year’s collateral is this year's TREASURE
1)Even if you’re launching an entirely different campaign this year, using last years assets can ignite interest with newbies and prompt repeat visits from your existing customer pool. Incorporate photos and video footage from your trade show booth last year to spark interest in your prospects this year.  Also, if you had a compelling number of people stop by your booth last year, it can always be a selling point in increasing booth traffic this year.

Help'em hightail it to your booth
Make sure to include a hero shot of this years booth (even if it is just a rendering), the hash tag for the event (so customers can follow your tweets live at the event) and a link to the event floor plan (preferably zoomed in on YOUR booth location).  If you realllly want to get snazzy you can add a twitter feed on your landing page with live tweets of the event like Greenbuild did for their 2010 expo.

Know you’re A/Bc’s…
2) If you decide to have a registration form on your landing page (to sign up for event giveaways, attend exclusive lunch and learn sessions etc.) much like A/B split testing the subject line and content in an email, you should a/b split test landing pages and use the landing page design that gets the best results for your Event Marketing Program .

Houston we have Contact
3)There is always the chance that someone is going to have a question regarding your booth and product offerings that they did not think to ask while at the  trade show.  Incorporating a personalized email such as johnsmith@nomadicdisplay.com versus a generic email marketing@nomadicdisplay.com will appear more personal to your customer base resulting in post show inquiries that will possibly lead to sales down the road. 

4) It’s a Landing Page NOT a departure page
Remove any ambiguous inbound links that will redirect your target customer elsewhere.  It’s called a Landing page for a reason, not a departure page.

Landing Pages are conversion genies and when used properly will yield significant return on your investment.

3 things that'll make your customers leap frog to your landing page

by Kat Shea 22. December 2010 17:58

What are you doing to increase traffic to your trade show booth?  Part of generating excitement about your trade show display and services is through your pre show promotions. Your event landing page is an integral part of pre show promotions and is the place to sell customers on putting your trade show exhibit on their “must see” list.  Below are some tips on optimizing your landing pages so that your key buyers won’t miss out on your trade show booth.

1) Harness the power of SEO
93% of your potential prospects start their formal buying process with an Internet search.  Increase the likelihood that your website will be delivered in search results by including your top keywords in the messaging on your landing page.  Additionally, by incorporating keywords you can expect improvement in your company’s search engine ranking.

2) Assure visitors a smooth landing
Use the same overall theme, graphics and typeface on your landing page as in your email communications. If your email and landing page are visually disconnected, you could risk confusing visitors into abandoning your event landing page.   

3) Welcome your visitors to their final destination
Many times a visit to your landing page will be a prospect’s first interaction with your brand so make sure to educate them about your company and your products/services. 

Motivate prospects to visit you at your upcoming event by expressing your offer with a sense of urgency. Be sure to include information on your event incentives, location, booth number, date and giveaways.  

Clearly state the next step or “call you action” whether it's submitting an online form or attaching to your social media channels.

If you liked today's post, check back next Wednesday for Part II of Ways to Make Your Customers Leap Frog to Your Landing Page

How to Revv Up your Social Media Efforts Part II

by Kat Shea 14. December 2010 20:40

We noted in last week’s post that part of launching an effective social media campaign isn’t just about pushing your selling points down your customers’ throat, this will most likely cause your valued audience indigestion and hurt your overall brand reputation. Below are some best practices to have in place for future social media campaigns in 2011.

Baffle Them with Brilliance
Part of providing value to your customer base is sharing knowledge, insight and wisdom that will help your key targets improve their business practices. Providing insight and best practices is a way to establish a meaningful relationship with your customers which may lead to future sales. In your social media messaging you can redirect your audience back to your corporate web assets which allows interested parties to opt into your corporate communications. 

Create a Widget Wonderland
Incorporating your Facebook, Twitter, LinkedIN and Foursquare widgets in your email marketing campaigns, email signature, landing pages and electronic collateral help grow your follower base, so when it comes time for a corporate event - you can broadcast your message over multiple channels and get better results.

Measure your success and failures
Robust dashboards such as Google Analytics, Hootsuite and Radian6, (preferred tools for the B2B markets) allow you to monitor just about everything pertaining to your audiences behavior from how many times they visit your Event Landing Page, what web browsers they are using, aggregate click rates and pageviews, they sky is the limit! If you're noticing your numbers and reach is dropping readjust your messaging and re measure.  

Social media is a springboard for your event communications, used correctly and you’ll start reaping the rewards via increased: followers, fans, friends, community engagement, retweets, mentions..the list goes on.

How to Revvvv Up Your Event Social Media Efforts for 2011

by Kat Shea 7. December 2010 19:00


Follow Nomadic on Twitter

According to the Exhibit Media Group 76% of Event Marketers cited social media as their preferred new media marketing tool. Whether you're new to social media or are a web 2.0 master, below are some tips to consider before you gas up for next years social media campaign.

1) STEER clear of being labeled a “Chatty Cathy”
You're well aware of people that tweet ON the hour EVERY hour and are rightfully annoyed by their virtual chatterbox; keeping this in mind, make sure that your tweets are timely, succinct and are of value to your particular market or you might cause your community to hit the breaks and detach from your social media channels.

2) Avoid messaging GRIDLOCK
State your call to action clearly and up front in 140 characters or less (ex: "Register for our B2B Summit"). Your messaging should contain links back to your event registration form/landing page. Use bit.ly to shorten your long urls so you have more real estate for your event messaging.

3) Change GEARS on being a lean mean selling machine
Although upper management may think otherwise, selling is not the primary objective of social media. Constantly pushing your services and selling points may annoy your audience into unsubscribing to your online communications. Make sure to provide your customers relevant information about your event: booth #, product launches, demos, live presentations, giveaways etc. and tips that will help them improve their daily business practices

4) NAVIGATE your key market
Listening is equally important whether you market B2B or B2C. Monitoring your social media streams gives you the opportunity to engage with your audience and cultivate positive business relationships by using applications like Hootsuite, Radian 6,  TweetDeck and newly launched Tweet adder.

In adopting these tips you'll put your social media efforts into OVERDRIVE!!

If you liked this post check out our other post on how to drill down your social media platforms.