Gift giving builds goodwill, communicates a message and creates awareness, but when thinking about giveaways for your next event, consider the bigger picture— your company’s future sales.

Aside from making sure that your company’s event premium ties into to your marketing message, it should require future contact with your salespeople, or generate frequent visits to your customers or prospects. 

Bernafon, a Swiss company that specializes in hearing-aid technology, tried this premium strategy.  The company purchased 40 candy dispensers, filled them with Jelly Belly jellybeans, and gave them away to customers during the holidays. The company mailed out boxes of the treats to refill the dispensers once a month for three months  (Source: Exhibitor Magazine, January 2004).

The result— they received a significant number of calls from customers and were able to establish a strong relationship with at least 25% of the companies who responded to their offer.

So be creative about your giveaways and don’t hesitate to let them work hard for you.

Mabel Kenyon
Marketing Communications Coordinator

I came across an interesting study on trade shows and events published by the American Business Media. Results of the study showed that trade shows play a significant role in influencing business executives. After attending a trade show, majority of the executives sought additional information about a service or product by visiting a company’s website, talking to a salesperson or calling a toll-free number.

But the most important finding of the study is that 70% of the business executives said they purchased or recommended the purchase of a product or service as a result of a promotion at a trade show.

The study does not only underscore the importance of exhibiting events in increasing revenues but also the need for every exhibitor to execute a high-impact presentation and leave a favorable impression on attendees or should I say, “prospective customers.”

So the next time you sign up for an event to exhibit, keep in mind to always put your company’s best foot forward on the trade show floor.
     

I am sure by now you have booked your hotel and registered for the learning sessions if you’re heading to the Exhibitor Show in Las Vegas on March 10-12. With that said, let me give you a preview of what to expect at the Nomadic Display booth (Booth 1137) during the event.

This year’s show has given us the opportunity to formally launch our new line of accessories for Instand, our most popular portable display. You will be able to get a good look on how our latest accessories can provide a fresh and dimensional appeal to a Nomadic pop up display you already own or plan to purchase.

And when you participate in any of our live presentations at the booth, you will receive an Instand-inspired picture frame and Event Professional CD. But wait - there’s more! At the end of each presentation, we will draw one winner who will receive a lightweight Nomadic banner stand valued at $160.

This year, we’ve also chosen to highlight and support the cause of one of our distributors, Iowa-based Brainstorm Marketing. For the duration of the exhibition, we will be collecting brand-new pajamas for women at our booth. These pajamas will be provided to victims of domestic violence who have sought refuge in crisis support shelters.

If you’re interested in donating a set of pajamas, just drop it off during show hours at our display booth 1137 or at Mandalay Bay’s Palm Room E on March 10 at 5:30 pm. We look forward to seeing you at the show and if you still need Exhibitor VIP passes to gain free entry to the trade show hall, just email me at marketing@nomadicdisplay.com.

Mabel Kenyon
Marketing Communications Coordinator

We have decided to take our Nomadic Design Studio at Exhibitor07 this year! And yes, we are all excited about it.

Our in-house design specialists will actually sit down and have a one-to-one consultation with exhibitors who are interested to have their event or tradeshow display designed for them.

If you are already planning on dropping by our booth (#630 and #631), we encourage you to register at www.nomadicdisplay.com/big-ideas prior to the show. We will ask you to complete a brief survey. The results of which will be used to create a personalized "BIG Ideas" kit, which will be handed to you at the show. Your personalized "BIG Ideas" kit will include design renderings, exhibit design solution, specifications, pricing information and other valuable resources.

Then during your onsite design consultation, you will have the opportunity to review the proposed exhibit in terms of aesthetics and function, as well as discuss revisions, graphics, accessories and AV.

If you miss your chance to register for your "BIG Ideas" kit prior to the show, you can still receive a free design consultation in the exhibit—and receive your renderings after the show.

You will also be able to view a live presentation to learn about our latest innovative products and the benefits of using our web site, www.nomadicdisplay.com, to obtain design ideas, and to rent and purchase exhibit properties.

You will also have the chance to win a LitStand (valued at $150) at the end of each presentation and receive our new “Event Professional” CD—a step-by-step plan generator that records progress, posts deadline reminders and tracks ROI.

So mark your calendar for the EXHIBITOR07 that will take place March 26-28, 2007 at the Mandalay Bay Convention Center in Las Vegas. We look forward to seeing you there!