logo
 


Log in

Quick Staging Solutions For Your Awards Show

by Gwen Parsons 6. January 2016 18:15

Virtually every industry – large or small – hosts an awards program. Awards are a great way to generate publicity for those who sponsor and receive them. After all, what’s not to like about recognition? Awards make us proud of ourselves or our company, serve as a reward for outstanding achievement and offer us an opportunity to celebrate our accomplishments.

Some awards programs are glamorous, black tie affairs. The Golden Globes, the Oscars, the Tony Awards, and the Emmys are among a few examples that air on network television. Many of us eagerly gather with family or friends to watch these star studded affairs.

Most of us don’t know all of the details that go into producing an awards program. Take something as simple as the “red carpet”. Guests pose for the press as they arrive. So the event needs a backdrop at the entrance with its name, sponsor logos, etc. Ideally, the backdrop needs to be set-up quickly, provide a smooth graphic finish for the cameras and be easily taken down afterward. For these reasons among others, the Kennedy Center chose Nomadic Instand® pop up displays to form a 20’ backwall for the 2015 Kennedy Center Honors event.



This year’s honorees included singer-songwriter Carole King, filmmaker George Lucas, actress and singer Rita Moreno, conductor Seiji Ozawa, and actress and Broadway star Cicely Tyson.

Other awards programs are all about peer recognition. For instance, the In-House Agency Forum (IHAF) honors creative excellence in print and digital media produced by in-house staff.



Their awards event draws members for an evening of cocktails and hors d’oeurves, the chance to view creative work by contemporaries and maybe come away with a trophy. Winners are scored by a panel of judges and selected to receive Gold, Silver and Honorable Mention awards.



Every program has its own challenges, some of which may be similar to those of the annual IHAF Awards. There was no storage available on-site. Dozens of entries had to be put on display for viewing in print and on screen. There was just one day for installation and everything had to be dismantled the same evening after the event.

Zap Creative helped the IHAF put on an awesome awards show. Zap rented their Nomadic modular wall system to mount all of the print entries. The system is fast to set-up and take down. Frames ship pre-assembled and connect without tools. Connectors pre-installed within each frame draw them together side-by-side. Presto, you’re ready to show.

Award shows are events that are fun for attendees. But the people behind-the-scenes that make it all look so effortless are the real heroes that deserve a round of applause, or a toast or maybe even a trophy.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

A Roadmap to Your New Trade Show Booth

by Gwen Parsons 4. November 2015 19:08

So it’s time to get a new exhibit. Like buying a car, the thought may illicit emotions ranging from delightful excitement to sheer panic. As buyers, our satisfaction with a purchase experience can be based on a variety of factors from personnel to the process and ultimately the product itself. For me as a consumer, it starts with one simple question... was it what I expected?

Great customer service is about making and keeping promises. We believe our customers are best served by knowing what to expect. So we created an infographic map of the buying journey for our customers. It starts with the initial research phase and charts the path all the way through to the follow-up after-the-sale.

If you are a first-time buyer, you may pick up a few pointers on what awaits you. If you’re a veteran buyer, you may find value in comparing it to your experience. Download the infographic for your own use and feel free to share it with coworkers and colleagues.



We’re always grateful to receive comments from our customers about our service. Many of them are posted to our website in our client gallery.

Share this Image On Your Site

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Conferences and Meetings Promote Face-to-Face Engagement

by Gwen Parsons 29. September 2015 17:47

Whether we attend to learn or share new ideas, conferences offer us opportunities for face-to-face interaction with stakeholders. According to MPl’s quarterly publication, Outlook, meetings are thriving and their research indicates that corporations and associations are key contributors to recent growth.

We wrote about the Bank of China last month. Here are a few more examples.

Seventh-day Adventist General Conference

At this conference, delegates from around the world convene to vote on officers and changes to the Seventh-day Adventist Church's constitution. Attendees gather together in fellowship, meet with ministry leaders and focus on how best to accomplish the mission of the Church.

Attendees have 100,000sq ft of tools, publications and resources offered by the Church and community members made available to them during the conference.

Adler Display used Nomadic Instand® pop up displays connected together in a double serpentine configuration that served as a pavilion for various vendors.

The 60th General Conference Session of the Seventh-day Adventist Church was held in San Antonio, Texas.

Linedata Exchange

Linedata is a global solutions provider that serves the investment management, insurance and credit communities in 50 countries. Linedata Exchange, is a series of events designed to provide clients with industry insights. Linedata’s one day programs combine expert commentary with panel discussions and peer-to-peer networking.

Linedata Exchange was recently held at the elegant Chamber of Commerce of Paris.

Set-up for the conference had to be completed the morning prior to opening of the conference at 8:30am. In addition everything had to be dismantled by 9:00pm that evening. Adimage-adexpo proposed unique presentation backdrops using Nomadic Instand® pop up displays, DesignLine monitor stands, and SignLine banner stands. The design concept provided for professional quality stages and swift installation. It was also a smart investment for Linedata since the displays can be used separately to equip their sales force after the conference,

The CEO Forum

Jointly hosted by Deloitte and Enterprise Ireland, this symposium is regarded as one of Ireland's principal business conferences.

The invitation only event attracts up to 400 political leaders and chief executives. Held annually in Dublin Castle, the Forum has been a platform for collaborative thinking, knowledge sharing and debate.

Applied Signs, has designed the backdrop for this exclusive conference for over 20 years.

Conference organizers use graphic signage to welcome attendees when they arrive at a facility or to direct them to the appropriate session. Kiosks and banner stands are more than up to the task.

These portable displays offer lightweight transport, easy assembly and graphic interchangeability.

To see more examples of face-to-face marketing, visit our client gallery.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Museums Choose Modular Exhibit Systems For Gallery Exhibitions

by Gwen Parsons 26. August 2015 22:58

Trade shows open up our world life experience. Sure we conduct business but trade shows and events also give us the opportunity to enjoy local experiences. On your next trip to New Orleans, make a stop at the National WWII Museum. Receiving a half million visitors each year may help explain why it was voted the #1 tourist attraction in New Orleans by TripAdvisor.



Dedicated to telling the story of the American experience in WWII, the Museum offers a compelling portrayal of why it was fought, how it was won and what it means to us today. Over the past 15 years the Museum has grown into a six acre campus with an expansive collection of artifacts including a submarine and incomparable examples of wartime aircraft.

In addition to permanent installations, the Museum showcases rotating exhibits. A few years ago, an exhibition from the US Holocaust Museum using Nomadic Display portable modular display systems travelled to the WWII Museum as a temporary installation. The Museum was impressed with the exhibit system. So when the time came to purchase modular displays for their “Manufacturing Victory” exhibit last year, they contacted Synergy Design Group of New Orleans. The Museum wanted a display system that would enable them to integrate and repurpose the displays for future use in new exhibitions. John Costa, Exhibit Designer, was delighted by the experience saying “Synergy is a joy to work with.”



So when planning this year’s new travelling exhibition about the African American experience in WWII, they brought Synergy Design Group in to work on the project. Entitled “Fighting for the Right to Fight”, the exhibition features large scale modular displays and rich graphic imagery that have to be easy to break down, ship and reassemble.

Next summer the “Fighting for the Right to Right” exhibition will begin a two year national tour.

“Synergy Design Group is able to meet tight deadlines and field last minute changes so I wouldn’t hesitate to recommend them. We are extremely pleased with Nomadic’s exhibit systems, the quality of manufacturing and the ease with which we will be able to repurpose them” said John Costa, Exhibit Designer.

To see more examples of museum installations using portable modular exhibit systems, visit our client gallery.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Great Wall of Graphics Sets the Stage for German-Chinese Economic Forum

by Gwen Parsons 5. August 2015 18:52

Just one week prior to the first German-Chinese Economic Forum, the Bank of China’s Frankfurt Division decided they wanted a backdrop for their upcoming event. The meeting would kick off the first in a series of meetings to be held in all German economic regions. The aim of the meetings is to promote business development between German and Chinese companies.

About 200 German companies and 60 Chinese companies attended the first German-Chinese Economic Forum.

The Bank of China contacted their agency in Frankfurt, Chimonas & Ebert Werbeagentur GmbH, with the news. For such an important event, Chimonas & Ebert needed a portable display wall they could depend upon for a professional graphic finish. With only a few days until the event, it also had to be fast to produce, transport and install. Managing Director, Nikolaos Chimonas, immediately turned to Nomadic Display who they have known for many years.

Nomadic recommended an Instand® pop up display rental wall measuring 13'x36' for the one day event. Chimonas had just 2 days to produce the graphics. Nomadic had a weekend to print the graphics plus one day for finishing. On the last day, the pop up display had to be transported to Dusseldorf and set-up at the Intercontinental Hotel.

The results were impressive. Mr. Chimonas commented that “Nomadic displays are fast and feature perfect graphics. We knew Nomadic was able to support us with production as well as the installation and dismantle of the display. So for this important event, there was no better system and we hope to have more events like this in the future.”

 

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Tags: , ,

Booth Design | Case Studies | Event Marketing | Trade Shows

Police Promote Public Safety with Progressive Pop Up

by Gwen Parsons 25. June 2014 23:58

The Maryland Dept of Public Safety and Correctional Services (DPSCS) was impressed with the performance of their Instand® table top pop up display. So when it came time to plan for a larger presentation, members of the DPSCS paid a visit to Nomadic’s showroom

During their display consultation, the DPSCS expressed their need for a new trade show exhibit to publicize their mission and services at a variety of events. The requirements for their new trade show booth design were that it needed to represent their overall public safety message and provide the versatility to communicate to different audiences. 

The DPSCS chose a Nomadic best seller - an Instand pop-up display that has the flexibility to be used alone or connected to mini Foundation with accessories.



Mini Foundation enables messaging to be quickly and easily updated through interchangeable graphic signage and electronic content featured on a flat screen monitor.

Peace Officers Memorial Day is an annual, nationwide event sponsored by the National Fraternal Order of Police to pay tribute to local, state, and federal officers. The DPSCS premiered the new display at a Memorial Service to honor the courage and dedication of their officers.  The monitor on the display played a scrolling roll call of officers who died in the line of duty.



The annual Peace Officers Memorial Day Service is attended by fellow officers and their families. 

“The guidance we received from Nomadic  staff was helpful in our quest for a superb presentation that would be both different and better than what we had used before. Our new display meets our exact needs”, said Claude Nelson, Manager, Maryland Community Crime Prevention Institute Coordinator.

The DPSCS plans to take their presentation to a state conference for law enforcement as well as trade shows, conventions and conferences in the future.

 

Tags:

Case Studies | Charity Events | Event Marketing | Trade Shows

Nomadic Portable Displays Travel to Festival Honoring Military Service

by Gwen Parsons 15. May 2014 21:06

It’s always a pleasant surprise to come across our clients at events, especially when they honor our nation’s heroes. A couple of weeks ago, we spotted the Office of Commemorations with Nomadic portable displays at the Norfolk NATO Festival in Virginia. This year marked the 50th Anniversary of the Vietnam War. The Office of Commemorations had their FabriMural pop up and Swift Banner Stands in the tent where they provided attendees with commemorative buttons and stickers in honor of those that served.



Along a people-packed parade route near the USS Wisconsin Battleship, the Festival featured participation by each NATO country. With its robust 61-year history, the event provides a wonderful opportunity for attendees to enjoy international food, entertainment and to learn what makes each country’s culture unique.

Children were encouraged to pick up a passport and have it stamped by each country as they traveled around the world of NATO, which was a unique and fun experience for the entire family.



This year’s Norfolk NATO Festival was so special it was recognized as one of the Top 20 Events in the state of Virginia.

As Memorial Day approaches, Nomadic Display is honored to have been a part of the NATO Festival, its proud history and commemoration of the 50th Anniversary of the Vietnam War!

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Tags: , ,

Charity Events | Event Marketing

Snapfish Makes a Splash with an Instand® Pop Up Display

by Gwen Parsons 27. February 2014 19:40

Snapfish, is the number one online photo service, with more than 90 million members in over 12 countries with 2 billion photos. They chose The Baby Show for their first venture into the world of events and trade shows because young mums are one of their key target segments.

Snapfish needed strong branding on the stand, an efficient way to display Snapfish photo gifts and prints and plenty of space for visitors. They wanted to share the importance of preserving memories and show mums how creative they can get with Snapfish photo books, personalised gifts, cards, calendars and wall art. 

With their short brief, Snapfish approached Nomadic Display and a few other agencies to acquire a pop-up display for the show. Nomadic went to work and came up with a brilliant concept which encompassed all of their requirements. Snapfish was thrilled when they saw how well the initial exhibit design satisfied their needs. Nomadic offered a few options to help Snapfish understand their opportunities to improve the look and functionality of the stand and still keep the costs down.

pop-up displays

Nomadic combined two Instand pop ups into a spacious corner stand with clean lines, brilliant graphics, internal shelves, and merchandise and literature displays. Snapfish chose to set up the display on their own and since this was their first event, Nomadic conducted a training session for them so they would feel confident about installing it. Plus, Nomadic’s project management team ensured that no deadline was missed and the booth was ready well in advance of The Baby Show. All in all, Snapfish felt Nomadic went above and beyond.

trade show display

Everything was delivered in neatly packed cases so the equipment was well protected and didn’t require much space. The display was ready in no time. Snapfish is truly impressed at how it easy their Instand pop-up is to use, the stability of the Instand system and how well everything fit together. 



exhibit design

The impact that the innovative stand design achieved was phenomenal. The branding was visible from all sides and the well-lit stand with bright colors attracted the attention of many visitors at The Baby Show. Snapfish was able to showcase their range of fantastic gifts, engage with visitors who could feel their product’s quality, view them online and share their opinions. Snapfish was able to post photos of the event on their Facebook page, too!

As an added bonus Snapfish has the flexibility to rearrange the booth or break it down for use in different spaces at future events.

“We would be happy to recommend Nomadic Display to all our partners because we trust them to deliver. Now we cannot wait for the next event on the Snapfish calendar as we know that we are ready!”

Jerome Petit, General Manager of Snapfish EMEA

Greg Baines, Country Manager of Snapfish UK&I

Slavina Velinova, Performance Marketing Manager for UK&I

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Tags: ,

Case Studies | Event Marketing | Trade Shows

Invest in Yourself with a New Trade Show Education Series

by Gwen Parsons 12. February 2014 19:47

event marketing

DJ Heckes, CEO of Exhib-it and Laura Furumoto, Owner of Marketing To Go Now, have created a 4-part webinar series for 2014. It is intended to educate current and future exhibit managers about the importance of trade shows and events to their marketing mix.

They point out that today’s newly minted marketing managers need to develop and implement an event marketing and sales strategy designed to achieve business objectives. So the first webinar in the series introduces companies to the big picture on trade shows and events. Engaging and enlightening DJ and Laura take the audience on a one hour trade show marketing journey using their extensive experience, industry research and case study examples.

If you missed the live session, you can still gain the benefit of their insight from an on-demand playback here.

Don’t miss this informative session based on the new book “The Noise Behind Business” co-authored by industry veterans, DJ Heckes and Chris Kappes. Order your copy here.

Be sure to register today for the next session, “Selecting the Right Shows”, on April 22nd.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Tags: ,

Trade Show Tips | Event Marketing | Trade Shows

South Walton Promotes Tourism through Event Marketing

by Gwen Parsons 21. November 2013 17:55

With 26 miles of sugar white beaches and turquoise water, South Walton is a “Perfect Escape”. Add sport fishing, world-class golf and tennis facilities, outdoor eco-adventures, a shopper's paradise, a thriving arts community, as well as fun festivals and you understand why it has been rated as a top destination by travel sources like Frommers. South Walton is a brand that represents 16 seaside neighborhoods on Northwest Florida’s Gulf Coast.  

South Walton enjoys a thriving tourism economy thanks to their high repeat visitation rate.  Once a visitor experiences South Walton, they become loyal to the destination. So South Walton decided to focus on attracting first time visitors by targeting social media influencers.  The BlogHer community reaches an audience of 92 million across premium blogs, web sites, Pinterest, Facebook and Twitter. Hundreds of writers attend the BlogHer marketing conference annually.

They recognized an opportunity to deepen and extend the reach of the Visit South Walton brand through event marketing as a sponsor. South Walton planned a White Beach Party where attendees could be transported to their destination through a simulated environment designed to replicate the sights, sounds, and smells of the beach. While South Walton had used small trade show display properties previously, this big idea called for their first custom designed trade show exhibit. 

An impressive and immersive trade show exhibit design would influence the audience to share their experience with their followers.  Following a thorough exploration of potential partners, South Walton’s agency, Zehnder, brought Synergy Design Group in to bring the big idea to life. Synergy worked with Nomadic Display to transform the idea into reality.

event marketing

Together the design teams created a 10’x10’ exhibit wrapped inside and out with panoramic photography showing off the white sand beach and turquoise ocean associated with the Visit South Walton brand. 

marketing events

Guests were welcomed to the White Beach Party with festive cocktails and canapes, while they experienced South Walton’s beaches through an exhibit environment featuring beach video, the sounds of softly breaking waves and air infused with the scent of coconut.

South Walton measured the success of their program through social media impressions and sentiment surrounding the event.  South Walton generated 3.2 million Twitter impressions in just 9 days. The South Walton White Beach Party was the most talked about party of BlogHer 13 capturing 23% of the mentions. In addition, Visit South Walton produced over 400 mentions in social media - taking second for most mentioned at BlogHer 13 and received the most positive sentiment of all sponsors.

Following BlogHer, South Walton took their travelling beach exhibit to White Linen Night in New Orleans and the Decatur Book Festival in Atlanta.  More marketing events are currently being planned for Chicago and Dallas in 2014.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Tags: , ,

Event Marketing

*.*