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An Exhibitors Tale of Show Smart Victory

by Kat Shea 14. July 2011 19:36

 
(from left to right: Marc Goldberg, Jerry Gerson, Mim Goldberg with their ultra sleek Instand pop-up display)

Marc Goldberg, a veteran exhibitor and co-owner , with Mim, of Marketech360, a company specializing in exhibit staff training and performance measurement, began his trade show trials and tribulations almost 40 years ago!  Fresh out of college, Marc landed his first job requiring his participation at the American Bookseller Show (his very first trade show).  

Inspired and enamored by the hustle and bustle of show and sell, Marc soon after embarked on his challenging journey of training exhibitors to be experts in face to face. Marc saw that there was a void that needed to be filled in terms of providing exhibitors essential training to help measure their trade show performance and improve their face-to-face marketing results.

At this point, all Marc needed was a creative platform to promote his services and bring his brand to LIFE.  Little did Marc know what Show Smart moments lie ahead with his Instand® display!  As soon as Marc was able to get his hands on our revolutionary Instand pop-up display, he took the show on the road! Making its much anticipated debut at TS2 in 1987, since then the Marketech 360 pop-up display has been quite the seasoned traveler, standing behind Marc and Mim 2-3 times EVERY year.  


(Above: Meet Marc and Mim's creative launch pad, seasoned traveler and exhibiting copilot: Instand) 

Instand's ultra portability allowed for Marc to travel from show to show with his display nestled perfectly in the back of his Honda - no need to worry about drayage, I&D and escalating freight costs. Marc's Instand display was his versatile exhibiting co pilot and allowed for him to update his trade show graphics from show to show, year to year. The Marketech Instand display received a lifetime of display versatility in that during its 22 years of exhibiting it never came back once for repairs, now that's a return on investment!

Check out some of Marketech 360's award winning software tools and step by step tutorials  so you can thrive on the show floor 

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Trade Show Tips | Case Studies | Trade Show Promotion

Nomadic Helps Louisiana Seafood Reel In Show Smart Success

by Kat Shea 29. June 2011 19:22

 


The State of Louisiana is not only home to zesty Creole creations, the famous French Quarter and a legendary jazz scene, but their seafood tops the charts in freshness and variety. In the wake of Hurricane Katrina and the BP Oil Spill, Louisiana Seafood was established to represent the state's local seafood community and was given Federal grant money to promote seafood from the Cajun country to buyers nation wide.

Louisiana chose the International Boston Seafood Show to unveil their new brand.  Louisiana Seafood needed a new trade show display to wow their audience with guest gourmet chefs conducting cooking demonstrations.  Louisiana Seafood was in search for a radiant display solution what would offer the ability to expand from a 20' unit to a  50' island display to accommodate ample product display, visitor sampling and lockable product storage. 

Louisiana Seafood met with Synergy Design in New Orleans who recommended a solution that would blow Louisiana Seafood's competition out of the water.  Synergy partnered with Nomadic Display to produce a design that would ensure Louisiana Seafood made a SPLASH at their event. As attendees approached the display they were greeted with the lively aroma of freshly cooked seafood.

Strategically positioned backlit graphics radiated a contemporary, fresh look for the Louisiana Seafood brand.  Visitors lined up from all avenues to savor the taste of the Bayou. Wide screen monitors were mounted on all sides of the trade show booth with looping promotional video of Louisiana's ongoing campaigns.  Louisiana Seafood representatives manned areas devoted to each seafood species and where they were able to engage with key buyers in a comfortable setting.

Louisiana Seafood was able to showcase their seafood products (raw and cooked) in a unique selling environment that kept attendees coming back for more. Louisiana Seafood raved about their new trade show booth, reporting: record booth traffic, an increase in leads, more trade media coverage and encouraging feedback from their clients. 


"With the Nomadic trade show display proposed by Synergy Design we were able to feature more products, interact with more buyers, gather more leads and make the splash we wanted"

- Rene LeBreton, Executive Director, Louisiana Seafood Board


Click here to see how Nomadic can cast away your trade show challenges  

 

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Tags:

Trade Show Tips | Case Studies | Trade Show Booth Graphics

3,2,1 BLAST OFF! Nomadic Launches Zurich's Trade Show Program To Show Smart Success and BEYOND!!!

by Kat Shea 24. May 2011 18:22


Zurich Financial Services Group provides general and life insurance products to individuals and businesses in 170 countries around the world.  The insurance giant is also a major sponsor of the annual Openwork Conference for the UK's network of over 2,000 mortgage and financial advisers.  

Wanting to launch their presence at the 2011 event, they came to Nomadic Display seeking a unique selling environment. Zurich had a clear vision for using an outer space theme to promote HelpPoint: the collection of services that support their global network of customers. 

Early on the Nomadic Team determined that a rental display would be the best fit for their program needs.  The Nomadic design team created a brilliant DesignLine® hybrid display complete with vibrant galactic graphics.  Adhering to standard height restrictions, the Nomadic Design team placed Zurich's logo on dimensional signage of a planet suspended above the trade show display.


Luminous backlighting heightened visitors overall "cosmic" experience and a console at the center was dedicated to uploading daily looping footage from the show floor to their multipanel LCD screens.  The open space design combined with state-of-the-art technologies drew visitors into a highly immersive environment. One side of the trade show booth was devoted to interactive stations for visitors to play space invaders and submit competition entries while the opposite side featured 9 monitors that displayed daily show footage.

Zurich was delighted with their success at the Openwork conference and the ability for the trade show display to be reconfigured for use at a variety of events.

Download our Show Smart Brochure to see how we can skyrocket your brand in Stand Apart style

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Are You Up To Speed on Your Event Industry News?

by Kat Shea 19. May 2011 18:39



Thousands of exhibitors who “do what you do” trust our Nomadic Newsbytes to keep them up to speed on current best practices in the exhibiting world. From tips to trends, Newsbytes is a quick read format e-news feature. 

We bring you global industry insights, actionable tips and innovations in exhibit design that’ll save you time and money. Our power packed newsletter is published just 3 times a year so each issue is full to the brim with trade show insights.  Be a Show Smart reader and sign up to receive our widely popular Nomadic Newsbytes today!

Curious? See for yourself: click here to view our latest issue of Newsbytes.

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Nomadic Helps SATCO Light Up The Show Floor

by Kat Shea 10. May 2011 18:11


SATCO is a premier supplier of lighting products including: Hygrade, Nuvo and their new LED line, KolourOne.  SATCO was searching for a creative environment to promote their newly launched LED line, KolourOne in conjunction with their other lighting products and accessories.  SATCO needed a new 40x50' display solution that would enable them to showcase hundreds of lighting products through an innovative and creative platform.

Unlike the strategy used by many of its competitors, SATCO wanted to engage their customers through live interaction with their wide range of lighting products.  So they chose to display over 500 products ranging from bulbs to fixtures and accessories in tangible form versus virtually or through printed brochures.  SATCO also wanted to reduce their event operating costs by using a lighter trade show display that would save them money in transportation.   And they wanted the trade show exhibit to scale down to a 10x20’space for use at smaller events.

Nomadic Display accepted the challenge and developed a trade show display solution for SATCO allowing them OUTSHINE their competitors in Stand Apart style.  Our Solutions Studio designers created a warm and open design aesthetic inviting to SATCOs target audience. Attendees were able to easily identify the SATCO brand on the show floor by the radiant backlit sign placed 16’ above their space.  Attendees were drawn to SATCO’s, inviting, luminous environment where they were able to engage with brands through functional and interactive product display.

The design solution enabled SATCO to achieve maximum display versatility through its ability to reconfigure for use at smaller venues.  Nomadic helped SATCO achieve their goal of reducing operating expenses with a lighter weight solution; by mounting the overhead backlit sign to a central tower, we eliminated the rigging costs associated with ceiling hung installations.

Click here to see what our client has to say about us

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Nomadic Helps Root Learning G R O W Their Trade Show Presence

by Kat Shea 3. May 2011 01:59

 
Root Learning's Booth, 2010

Root Learning combines strategic consulting with creative engagement methods to drive organizational performance. Root has consulted with companies like PepsiCo, Taco Bell, Dow Chemical, and Prudential.  As a veteran exhibitor, Root Learning has invested in display properties ranging from 10’ pop-ups displays all the way up to 30’ islands.  Root contacted 2 Scale, located just 15 minutes from their headquarters in northwest Ohio, regarding their search for a new trade show display to communicate their unique consulting services.

Root Learning expressed their desire for four divisions to be individually represented through one seamless platform. Root wanted a Show Smart design solution for an island display that would scale down for smaller events and would be lighter in weight to save money on shipping expenses. After 2Scale and Root learning had a "meeting of minds", 2Scale went back to the drawing board and came up with an open design solution featuring intersecting archways that would make Root Learning shine on the show floor.

2 Scale teamed up with Nomadic Display to design and produce a solution that would embody Root's modern corporate culture and branding initiatives, while fulfilling their functional requirements too. Kiosks were placed at each of the four corners of the exhibit to correspond to each of Root's four corporate divisions.  The intersecting archways combined dynamic shape with minimal use of walls to achieve an invitingly open interior space.  A rotating ring structure on top dominated the show's skyline.  Their new display allows Root to achieve maximum display versatility by using free standing elements in their corporate headquarters and by scaling the exhibit to different configurations for use at smaller events. 


Nomadic Display's Booth, EuroShop 2011

Root learning was able to G-R-O-W their trade show presence on the show floor. But thats not all.  The design was such a Show Smart Sensation that Nomadic decided to adapt it for use at two of its own shows - one in the US and another in Gemany

Nomadic Display's Booth, Exhibitor 2010

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Nomadic Helps Oklahoma Fly High At Europe's Premiere Wind Event

by Kat Shea 19. April 2011 17:48

 

 

Oklahoma's Dept of Commerce recruits aerospace, oil/gas/solar energy and biotechnology businesses from around the world to relocate to the state.  Their recruiting efforts involve participating in trade events around the world.  So when the time came to develop plans for the annual European Wind Energy Association show, EWEA, Oklahoma decided to premiere a new trade show display for the event. EWEA's Annual Event is a major meeting of minds for the European wind energy market, connecting key stakeholders including corporate leaders, investors, financiers, policy makers and scientists.

Since the event would take place in Brussels, the State of Oklahoma not only needed design and production expertise but deployment support on an international scale. Creative Dimensions chose Nomadic Display as their partner in serving Oklahoma. With manufacturing facilities in the United States and Europe, Nomadic is uniquely capable of designing and producing trade show displays in either location and serving the needs of international exhibitors.

Oklahoma had exhibited at EWEA previously and wanted a new display to help them increase brand reach. Oklahoma's design requirements included ample space for Belgian beer tasting sessions, semi private spaces for meetings with buyers, pedestals for literature display and looping promotional video on wide screen monitors.

Creative Dimensions and Nomadic developed a proposal for a sleek, custom rental solution.  Produced and deployed in Europe, it would save Oklahoma thousands in international transport alone.



The result was an open trade show booth design. Oklahoma’s logo was strategically placed at various heights to be seen from all levels of the show floor. Trade show display graphics reflected the"The Sooner State" as a leading provider in resources, entrepreneurial culture and infrastructure.

The Oklahoma Department of Commerce achieved record booth traffic as compared to years past which enabled them to gain traction in the European market. 

 Download our new brochure to see how we can take your brand SKY HIGH

Nomadic Shows Smart in Love and Other Drugs

by Kat Shea 29. March 2011 19:11

While we may not all be racing to our Netflix queue to check out the head turning Romcom (romantic comedy), Love and Other Drugs, this coast to coast box office hit has generated lots of buzz from its witty dialogue to its racy romance scenes.

Executives at Twentieth Century Fox and Regency Enterprises needed a local Pittsburgh trade show display vendor to replicate a 1990’s pharmaceutical convention environment (known these days as a trade show). Pottersville Productions put Executive Producers for Love and Other Drugs in contact with our distribution partner, Innovation Exhibits; from there, Innovation Exhibits and Nomadic Display partnered up to REVIVE the 1990’s trade show scene, piece by piece. 

The Nomadic Rentals team raced to provide the hardware for the Pfizer and Merck booths that were the hallmark of this blockbuster hit.  Additionally, Nomadic supplied Innovation Exhibits with the raw materials to accurately construct 17 exhibits for the Pharmaceutical trade show.

After establishing the floor plan, layout and graphic specs, Innovation Exhibits began building the entire set to be shot and dismantled within the same day.  Nomadic displays unique engineering coupled with Innovation Exhibits expertise allowed film producers to set up, move and tear down displays (with ease) for shots at different angles. Our longstanding partnership with Innovation Exhibits fueled the show smart success of this exciting movie production. 

The Love and Other Drugs custom set design joins other custom sets that Nomadic has produced for the Hollywood spotlight including: Up in The Air, American Idol, America's Got Talent, Britain's Got Talent , X Factor, Star Trek, NFL and Fox Spots.

Check out our entertainment gallery to see other jobs that we have done for high profile broadcast companies and Movie sets. 

Nomadic Helps Richardson Pioneer Plow Their Way To Show Smart Success

by Kat Shea 22. March 2011 17:58

 

 

Richardson Pioneer is a renowned leader in the agriculture and food industry. Involved in all aspects of the agriculture product cycle from growing, handling and processing to food service packaging, they bring agriculture full circle.

To significantly expand their presence at trade shows, Richardson took a strategic approach. Richardson wanted ample space to network and communicate with customers without feeling crowded so they decided to increase their show space and upgrade their presentation. Richardson turned to Nexus Exhibits to design an open and inviting environment for customers that featured an enclosed meeting area with a round table for more exclusive discussions. Richardson's goals included the ability to reuse the exhibit at other trade shows and to achieve a return on their investment.

Nexus Exhibits collaborated with Nomadic Display to produce a dynamic trade show display that portrays Richardson Pioneer as a leading brand in the agriculture business. Richardson was able to achieve their goal of expanding their visibility at events with a fresh, new look that encouraged interaction. The trade show booth enabled Richardson to showcase their brand, products and services under one versatile platform that could be repurposed and reused for different events.

Since Richardson’s anticipated debut at Agri Trade 2010 they have won numerous awards for their display including: "Best Large Booth" at the Western Canadian Crop Production Show and "Most Innovative Booth" at the Lethbridge Agri Expo. Their new trade show display is also being used by another Richardson Division: Richardson Nutrition, for shows throughout the continental U.S.A. Now thats a great Return on Investment. Congratulations Richardson!  A job well done!

Download our free brochure to see how we can help you Show Smart at your next event

Nomadic Kicks The MSAs Trade Show Presence into Overdrive

by Kat Shea 10. March 2011 18:12


Each year the Motor Sports Association (MSA) participates in the Autosport Trade Show, Europe’s largest dedicated trade-only Motorsport show, spanning over 1 million square feet.  Autosport brings together the best of Motorsports under one roof.  After using the same trade show display for the past three years, MSA geared up to launch their rebrand with a totally new exhibit design in their 50’x30’ space for  Autosport.

To drive both buyers and motor enthusiasts to their trade show booth, MSA strategically planned to host a competition using a Batak machine, popular among race car drivers for training purposes. As visitors put the pedal to the metal, the scoreboard would record their scores against F1 and other elite young drivers. One winner each day received a prized driving experience at the famous Silverstone Track in Northhampshire, England.

The Motor Sports Association briefed Nomadic on their needs for a new exhibit design that included: high impact graphics using pictures highlighting 22 different motor competition disciplines, a Batak machine and scoreboard integrated within the wall, a comfortable seating area for client conversations, an enclosed boardroom area with chairs, reception points, and a large storage area with coat stands.

Nomadic provided two designs – one offering plenty of ‘Wow’ factor and the other incorporating more traditional design elements.  Both design options were chosen by the client and seamlessly blended together. Large fabric structure blades provided dramatic height and could be seen from all around the exhibit hall.  Printed fabric graphics were used throughout the trade show booth.  MSA was very impressed by the quality of printing and the sharpness of both text and images.

 

The space was divided into two areas: color coded carpet was used to distinguish areas within the exhibit space. One side of the exhibit was the dedicated ‘game’ area where the Batack machine was the focal point. Client conversation areas were located on the opposite side. The end result gave the MSA the presence they desired for the event.  The exhibit design allows them to reuse it for years to come by repurposing the game area for other engaging booth activities that fuel sales.

See How Nomadic can FUEL your trade show program to Show Smart Success by downloading our free white papers

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