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Did They Rent or Buy Their Trade Show Display? Only the Exhibitor Knows For Sure

by Gwen Parsons 11. May 2016 20:52


What adjectives come to mind when you hear trade show booth rental - - ordinary? limited? basic? Not anymore. Custom trade show display rentals have evolved to meet or exceed the design desires of exhibitors. It can be virtually impossible to distinguish custom exhibit rentals from purchased ones. To demonstrate my point, I challenge you to identify which of the design photos below is a rental. The answer is at the end of this post.







Trade show booth rentals are a popular choice for any size space. Exhibit rentals range in size from 10’ backwalls up to large islands.

In addition to splendid design, trade show display rentals offer significant savings in operational and ownership expenses. Download this cost comparison to see an example.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Conferences and Meetings Promote Face-to-Face Engagement

by Gwen Parsons 29. September 2015 17:47

Whether we attend to learn or share new ideas, conferences offer us opportunities for face-to-face interaction with stakeholders. According to MPl’s quarterly publication, Outlook, meetings are thriving and their research indicates that corporations and associations are key contributors to recent growth.

We wrote about the Bank of China last month. Here are a few more examples.

Seventh-day Adventist General Conference

At this conference, delegates from around the world convene to vote on officers and changes to the Seventh-day Adventist Church's constitution. Attendees gather together in fellowship, meet with ministry leaders and focus on how best to accomplish the mission of the Church.

Attendees have 100,000sq ft of tools, publications and resources offered by the Church and community members made available to them during the conference.

Adler Display used Nomadic Instand® pop up displays connected together in a double serpentine configuration that served as a pavilion for various vendors.

The 60th General Conference Session of the Seventh-day Adventist Church was held in San Antonio, Texas.

Linedata Exchange

Linedata is a global solutions provider that serves the investment management, insurance and credit communities in 50 countries. Linedata Exchange, is a series of events designed to provide clients with industry insights. Linedata’s one day programs combine expert commentary with panel discussions and peer-to-peer networking.

Linedata Exchange was recently held at the elegant Chamber of Commerce of Paris.

Set-up for the conference had to be completed the morning prior to opening of the conference at 8:30am. In addition everything had to be dismantled by 9:00pm that evening. Adimage-adexpo proposed unique presentation backdrops using Nomadic Instand® pop up displays, DesignLine monitor stands, and SignLine banner stands. The design concept provided for professional quality stages and swift installation. It was also a smart investment for Linedata since the displays can be used separately to equip their sales force after the conference,

The CEO Forum

Jointly hosted by Deloitte and Enterprise Ireland, this symposium is regarded as one of Ireland's principal business conferences.

The invitation only event attracts up to 400 political leaders and chief executives. Held annually in Dublin Castle, the Forum has been a platform for collaborative thinking, knowledge sharing and debate.

Applied Signs, has designed the backdrop for this exclusive conference for over 20 years.

Conference organizers use graphic signage to welcome attendees when they arrive at a facility or to direct them to the appropriate session. Kiosks and banner stands are more than up to the task.

These portable displays offer lightweight transport, easy assembly and graphic interchangeability.

To see more examples of face-to-face marketing, visit our client gallery.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Museums Choose Modular Exhibit Systems For Gallery Exhibitions

by Gwen Parsons 26. August 2015 22:58

Trade shows open up our world life experience. Sure we conduct business but trade shows and events also give us the opportunity to enjoy local experiences. On your next trip to New Orleans, make a stop at the National WWII Museum. Receiving a half million visitors each year may help explain why it was voted the #1 tourist attraction in New Orleans by TripAdvisor.



Dedicated to telling the story of the American experience in WWII, the Museum offers a compelling portrayal of why it was fought, how it was won and what it means to us today. Over the past 15 years the Museum has grown into a six acre campus with an expansive collection of artifacts including a submarine and incomparable examples of wartime aircraft.

In addition to permanent installations, the Museum showcases rotating exhibits. A few years ago, an exhibition from the US Holocaust Museum using Nomadic Display portable modular display systems travelled to the WWII Museum as a temporary installation. The Museum was impressed with the exhibit system. So when the time came to purchase modular displays for their “Manufacturing Victory” exhibit last year, they contacted Synergy Design Group of New Orleans. The Museum wanted a display system that would enable them to integrate and repurpose the displays for future use in new exhibitions. John Costa, Exhibit Designer, was delighted by the experience saying “Synergy is a joy to work with.”



So when planning this year’s new travelling exhibition about the African American experience in WWII, they brought Synergy Design Group in to work on the project. Entitled “Fighting for the Right to Fight”, the exhibition features large scale modular displays and rich graphic imagery that have to be easy to break down, ship and reassemble.

Next summer the “Fighting for the Right to Right” exhibition will begin a two year national tour.

“Synergy Design Group is able to meet tight deadlines and field last minute changes so I wouldn’t hesitate to recommend them. We are extremely pleased with Nomadic’s exhibit systems, the quality of manufacturing and the ease with which we will be able to repurpose them” said John Costa, Exhibit Designer.

To see more examples of museum installations using portable modular exhibit systems, visit our client gallery.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Great Wall of Graphics Sets the Stage for German-Chinese Economic Forum

by Gwen Parsons 5. August 2015 18:52

Just one week prior to the first German-Chinese Economic Forum, the Bank of China’s Frankfurt Division decided they wanted a backdrop for their upcoming event. The meeting would kick off the first in a series of meetings to be held in all German economic regions. The aim of the meetings is to promote business development between German and Chinese companies.

About 200 German companies and 60 Chinese companies attended the first German-Chinese Economic Forum.

The Bank of China contacted their agency in Frankfurt, Chimonas & Ebert Werbeagentur GmbH, with the news. For such an important event, Chimonas & Ebert needed a portable display wall they could depend upon for a professional graphic finish. With only a few days until the event, it also had to be fast to produce, transport and install. Managing Director, Nikolaos Chimonas, immediately turned to Nomadic Display who they have known for many years.

Nomadic recommended an Instand® pop up display rental wall measuring 13'x36' for the one day event. Chimonas had just 2 days to produce the graphics. Nomadic had a weekend to print the graphics plus one day for finishing. On the last day, the pop up display had to be transported to Dusseldorf and set-up at the Intercontinental Hotel.

The results were impressive. Mr. Chimonas commented that “Nomadic displays are fast and feature perfect graphics. We knew Nomadic was able to support us with production as well as the installation and dismantle of the display. So for this important event, there was no better system and we hope to have more events like this in the future.”

 

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Booth Design | Case Studies | Event Marketing | Trade Shows

Police Promote Public Safety with Progressive Pop Up

by Gwen Parsons 25. June 2014 23:58

The Maryland Dept of Public Safety and Correctional Services (DPSCS) was impressed with the performance of their Instand® table top pop up display. So when it came time to plan for a larger presentation, members of the DPSCS paid a visit to Nomadic’s showroom

During their display consultation, the DPSCS expressed their need for a new trade show exhibit to publicize their mission and services at a variety of events. The requirements for their new trade show booth design were that it needed to represent their overall public safety message and provide the versatility to communicate to different audiences. 

The DPSCS chose a Nomadic best seller - an Instand pop-up display that has the flexibility to be used alone or connected to mini Foundation with accessories.



Mini Foundation enables messaging to be quickly and easily updated through interchangeable graphic signage and electronic content featured on a flat screen monitor.

Peace Officers Memorial Day is an annual, nationwide event sponsored by the National Fraternal Order of Police to pay tribute to local, state, and federal officers. The DPSCS premiered the new display at a Memorial Service to honor the courage and dedication of their officers.  The monitor on the display played a scrolling roll call of officers who died in the line of duty.



The annual Peace Officers Memorial Day Service is attended by fellow officers and their families. 

“The guidance we received from Nomadic  staff was helpful in our quest for a superb presentation that would be both different and better than what we had used before. Our new display meets our exact needs”, said Claude Nelson, Manager, Maryland Community Crime Prevention Institute Coordinator.

The DPSCS plans to take their presentation to a state conference for law enforcement as well as trade shows, conventions and conferences in the future.

 

Tags:

Case Studies | Charity Events | Event Marketing | Trade Shows

Snapfish Makes a Splash with an Instand® Pop Up Display

by Gwen Parsons 27. February 2014 19:40

Snapfish, is the number one online photo service, with more than 90 million members in over 12 countries with 2 billion photos. They chose The Baby Show for their first venture into the world of events and trade shows because young mums are one of their key target segments.

Snapfish needed strong branding on the stand, an efficient way to display Snapfish photo gifts and prints and plenty of space for visitors. They wanted to share the importance of preserving memories and show mums how creative they can get with Snapfish photo books, personalised gifts, cards, calendars and wall art. 

With their short brief, Snapfish approached Nomadic Display and a few other agencies to acquire a pop-up display for the show. Nomadic went to work and came up with a brilliant concept which encompassed all of their requirements. Snapfish was thrilled when they saw how well the initial exhibit design satisfied their needs. Nomadic offered a few options to help Snapfish understand their opportunities to improve the look and functionality of the stand and still keep the costs down.

pop-up displays

Nomadic combined two Instand pop ups into a spacious corner stand with clean lines, brilliant graphics, internal shelves, and merchandise and literature displays. Snapfish chose to set up the display on their own and since this was their first event, Nomadic conducted a training session for them so they would feel confident about installing it. Plus, Nomadic’s project management team ensured that no deadline was missed and the booth was ready well in advance of The Baby Show. All in all, Snapfish felt Nomadic went above and beyond.

trade show display

Everything was delivered in neatly packed cases so the equipment was well protected and didn’t require much space. The display was ready in no time. Snapfish is truly impressed at how it easy their Instand pop-up is to use, the stability of the Instand system and how well everything fit together. 



exhibit design

The impact that the innovative stand design achieved was phenomenal. The branding was visible from all sides and the well-lit stand with bright colors attracted the attention of many visitors at The Baby Show. Snapfish was able to showcase their range of fantastic gifts, engage with visitors who could feel their product’s quality, view them online and share their opinions. Snapfish was able to post photos of the event on their Facebook page, too!

As an added bonus Snapfish has the flexibility to rearrange the booth or break it down for use in different spaces at future events.

“We would be happy to recommend Nomadic Display to all our partners because we trust them to deliver. Now we cannot wait for the next event on the Snapfish calendar as we know that we are ready!”

Jerome Petit, General Manager of Snapfish EMEA

Greg Baines, Country Manager of Snapfish UK&I

Slavina Velinova, Performance Marketing Manager for UK&I

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Tags: ,

Case Studies | Event Marketing | Trade Shows

ThinkGeek Excels Expanding Exhibit Design with Exhibit Rentals

by Gwen Parsons 31. December 2013 18:07

Internet retailing giants, like ThinkGeek, believe that face-to-face events are extremely valuable to their business development and brand building strategy. ThinkGeek sells licensed products including toys, electronic gadgets and apparel through their e-commerce site which generates over $100M annually. ThinkGeek believes in being face-to-face with their fan base which includes over 750,000 Twitter followers and 500,000 Facebook fans. Each year they sell merchandise in their trade show booth at events like PAX and ComiCon as well as the NY Toy Fair. 

ThinkGeek chose Nomadic to design a portable modular display solution for their 400 sq ft exhibit space. They wanted the display to be easy for them to set up themselves. Customers stand in line for an average of 45 minutes so they needed plenty of product shelving and lockable storage space for their highly demanded merchandise.

trade show display

Nomadic created a DesignLine hybrid display that combines the portability of Instand® pop-ups with the lightweight modularity of aluminum extrusion and fabric printed graphics. Instand pop ups are outfitted with acrylic shelves for merchandise display and connected to walk-in, lockable storage and a front railing for customer interaction and transactions.

This year ThinkGeek decided to take advantage of a new opportunity by exhibiting at a video game conference, MineCon. ThinkGeek decided to host a contest for new product ideas so they expanded their exhibit space by 200 sq ft to a total of 600 sq ft.

As an economical way to accommodate the one time expansion, Nomadic suggested exhibit rental properties. These included a hanging sign suspended overhead, traffic controlling entryways and a large, semi-circular reception counter.

trade show floor plan

After visitors purchased merchandise they were invited to enter the contest being held on the opposite side of the display. ThinkGeek distributed contest entry forms for contestants to sketch out and submit their new product concepts.

Exhibit Design

Demand for ThinkGeek’s gizmos and gadgets was so great, they couldn’t keep up with the demand. ThinkGeek measured the return on their investment using metrics including units sold, press interactions, product ideas generated as well as additions to their contact database and social media channels.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Innovative Exhibit Design Attracts Scientists to Biotech Firm

by Gwen Parsons 18. December 2013 18:34

For the last decade, LI-COR’s Biotechnology product line’s technology led to the rapid release of new products. It wasn’t long before they outgrew their trade show exhibit and the demands on their space. They saw the need for new environment.

LI-COR wanted to promote its brand with a more contemporary trade show display design. LI-COR’s target audience comprised of members of the scientific community and engaging them can be challenging. LI-COR needed their new exhibit environment to stimulate interaction and generate sales opportunities. In addition, LI-COR wanted the flexibility to reconfigure the presentation for different booth sizes.

exhibit design

Vision Exhibits worked with Nomadic Display to propose a modern, clutter-free display design that invites visitors, highlights LI-COR’s products and makes demonstrations easily accessible. Clean graphics boldly portray the brand while uplit counters and platforms are used to showcase products. 

Reaction to LI-COR’s new trade show display has been phenomenal. Leads increased four fold at all four shows in 2013. Demonstrating their newest product in front of the space draws attention from passersby and enables LI-COR to generate hundreds of leads at each event. In addition, the design delivers real value. Comprised of lightweight fabric structures the display offers the flexibility to easily be used in 10’, 20’ and 30’ inline spaces. 

In 2013 Vision Exhibits won a Gold MarCom Award and two International Business Communicators (IABC) Silver Quill Awards of Merit for the exhibit design and outstanding results. MarCom Awards is an international competition that recognizes outstanding creative achievement by marketing and communications professionals. IABC is a professional network of 15,000 business communication professionals in over 80 countries. The Gold Quill Awards program is the premier communications award program for communication, marketing and public relations.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Booth Design | Case Studies | Trade Shows

Helpful Hints to Get You Through the 2013 Budget Process

by Gwen Parsons 12. December 2012 23:24

Since business to business exhibitions represent the largest share of the average marketing budget, you’ll need to plan carefully for the shows you want to participate in next year.  Consider these five steps: 

1. Review your 2012 trade show marketing expense categories and make a note of anything you want to do differently in 2013.

2. Compare your 2012 expense categories to those of other companies that exhibit. The Center for Exhibition Industry Research (CEIR) updates “How the Exhibit Dollar is Spent” annually. This year’s study revealed the following breakdown:

 

3. Make a list of the line items within each category so no detail slips through the cracks. For example, using the chart above take into account that:

  • Show services includes material handling, installation and dismantling, electrical, furnishings, Internet, A/V, floral, food & beverage, cleaning services, etc.

  • Promotion includes pre-show, on-site and post-show initiatives – advertising, sponsorships, giveaways, collateral, etc.

  • Lead management and measurement includes lead retrieval equipment, post-event follow up activities, tracking, etc.

4. Build your budget by allocating funds to the fixed expenses first such as exhibit space, then add in estimates for variable expenses such as promotion. To be on the safe side, you may want to add five percent to cover general cost increases.

5. Refine your projections. Look for opportunities to reduce operational expenses so you can invest more to promote your products and services! You may be able to shave some spend on items likes these:

  • Pre-order show services vs. on-site

  • Ship to the advance warehouse vs. direct to show site

  • Buy artificial floral arrangements

  • Bring your own cleaning supplies, trash can and sweeper

  • Invest in one display that scales up or down for use in different exhibit spaces

  • Rent a large display in your show city vs. shipping one a long distance

Funnel your savings into other existing categories – such as promotion; or new ones – like staff training and measurement.

What’s your biggest budgeting challenge?

 

 

 

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Trade Show Tips | Case Studies

How a Custom Trade Show Display Rental Can Help You

by Kat Shea 12. September 2012 21:02

In the trade show game, presentation is everything. With dozens of companies competing for attention in an enclosed space, if you don't stand out from the crowd, you don't stand a chance. So how does a growing business with a limited budget afford a larger trade show exhibit to best show what they have to offer? By renting a custom trade show booth. It can be an ideal solution to free yourself from the hassle and expenses of booth ownership, while still leaving you open to future changes in your marketing approach or your events budget. With a custom trade show booth rental, you can have the trade show display design you want without having to worry about things like storage or maintenance. For many companies, this not only means greater flexibility, but also significant financial savings.

The new Blue Diamond Almonds trade show display is a great example of how a custom trade show booth rental can meet the growth needs of a company within their budget. Although Blue Diamond had some success in the past with inline and backwall displays, as their operations expanded they wanted to take the opportunity to create a more dynamic and attractive presentation area that would accommodate a higher volume of traffic.

After working with Blue Diamond to assess their needs and design requirements, the result was a custom booth rental that is bolder with brighter graphics and towers that are easily visible from a distance. The display is open and inviting. Semi-private seating areas allow for multiple conversations to be held simultaneously. This design allows a company like Blue Diamond to highlight their product range in a professional yet relaxed atmosphere.

Custom trade show rental displays can be created for all kinds of businesses at every budget level, and best of all, by not having to purchase the display, your company can avoid committing to a certain design. This in turn leaves you open to make changes later as your marketing plan evolves along with your business.

For more from Blue Diamond, watch their testimonial video here

 

 

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