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Did They Rent or Buy Their Trade Show Display? Only the Exhibitor Knows For Sure

by Gwen Parsons 11. May 2016 20:52


What adjectives come to mind when you hear trade show booth rental - - ordinary? limited? basic? Not anymore. Custom trade show display rentals have evolved to meet or exceed the design desires of exhibitors. It can be virtually impossible to distinguish custom exhibit rentals from purchased ones. To demonstrate my point, I challenge you to identify which of the design photos below is a rental. The answer is at the end of this post.







Trade show booth rentals are a popular choice for any size space. Exhibit rentals range in size from 10’ backwalls up to large islands.

In addition to splendid design, trade show display rentals offer significant savings in operational and ownership expenses. Download this cost comparison to see an example.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Trade Show Marketers Express Optimistic Outlook for 2016

by Gwen Parsons 16. March 2016 16:20
Nine out of ten exhibiting companies believe their trade show programs will achieve better results this year according to Exhibitor Magazine’s 2016 Economic Outlook Survey. That confidence among exhibitors may be why 25% of them are making definite plans to invest in a new trade show booth this year.

Timinig is everything. Visitors to the recent EXHIBITORLIVE event in Las Vegas were energetically shopping for new trade show displays. Nomadic’s newest modular tradeshow display systems were featured in the New Product Showcase.



Our Envision line of trade show displays and our new backlit exhibit design are the only SEG fabric displays on the market that pack into a case that converts to a counter. Exhibitors were enthusiastic about the combination of features: brilliant SEG (silicone edge gasket) graphics, tool free frame assembly and convenient transport.

If you were unable to join us, watch our short show video.

Or download the hand outs here.

For fresh new ideas for your trade show and event marketing program, visit our searchable database of display designs!

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Booth Design | Trade Shows

Great Wall of Graphics Sets the Stage for German-Chinese Economic Forum

by Gwen Parsons 5. August 2015 18:52

Just one week prior to the first German-Chinese Economic Forum, the Bank of China’s Frankfurt Division decided they wanted a backdrop for their upcoming event. The meeting would kick off the first in a series of meetings to be held in all German economic regions. The aim of the meetings is to promote business development between German and Chinese companies.

About 200 German companies and 60 Chinese companies attended the first German-Chinese Economic Forum.

The Bank of China contacted their agency in Frankfurt, Chimonas & Ebert Werbeagentur GmbH, with the news. For such an important event, Chimonas & Ebert needed a portable display wall they could depend upon for a professional graphic finish. With only a few days until the event, it also had to be fast to produce, transport and install. Managing Director, Nikolaos Chimonas, immediately turned to Nomadic Display who they have known for many years.

Nomadic recommended an Instand® pop up display rental wall measuring 13'x36' for the one day event. Chimonas had just 2 days to produce the graphics. Nomadic had a weekend to print the graphics plus one day for finishing. On the last day, the pop up display had to be transported to Dusseldorf and set-up at the Intercontinental Hotel.

The results were impressive. Mr. Chimonas commented that “Nomadic displays are fast and feature perfect graphics. We knew Nomadic was able to support us with production as well as the installation and dismantle of the display. So for this important event, there was no better system and we hope to have more events like this in the future.”

 

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Booth Design | Case Studies | Event Marketing | Trade Shows

Nomadic Display® Celebrates 40 Years of Trade Show Displays

by Gwen Parsons 22. April 2015 09:32

Like many small business ventures, it all started with one man’s imagination and an entrepreneurial spirit. Theodore “Ted” Zeigler invented Instand®, the first self-locking pop up display. Then he founded Nomadic Display in 1975 to manufacture and market his invention. Who knew then that it would become an internationally recognized exhibit brand?

Theodore “Ted” Zeigler



Instand pop up displays revolutionized the exhibit industry. Here’s why. For the first time exhibitors could have a professional looking trade show display AND do-it-yourself freedom. Instand collapsed down to a compact, lightweight bundle that packed with graphics into a cylindrical shipping case. The case could be stored in a closet and be shipped by UPS, FedEx or checked as airline luggage. Exhibitors could carry Instand onto the show floor and set it up without drayage costs or union labor. Exhibitors could have a 10’ billboard with gorgeous graphics that was/is easy to use and cost effective, too. No wonder it become the most popular portable display in the world.

Zeigler has been recognized as a pioneer in the exhibit industry. To commemorate his ground-breaking contribution to the industry, Zeigler is a recipient of the Exhibit Designer and Producers Association Hazel Hayes Award. Exhibitor Magazine established The Zeigler Award as the top honor in their annual portable/modular display design competition because he “launched the portable/modular industry.”

Since 1975 Nomadic exhibit solutions have expanded from portables to include a wide range of modular and custom trade show booths, exhibit rentals, graphics and program services. Over the past four decades, Nomadic has delivered more than a quarter million trade show exhibits to companies around the world and earned more than 20 awards for design excellence.

Nomadic’s dramatic trade show exhibit incorporated our newest innovation
the DesignLine® Wall System



We kicked off our ruby anniversary by celebrating at ExhibitorLive last month in Las Vegas.

Back row: Doug Turpin, Jim Casper, Gwen Parsons. Middle row: Stacy Barnes, Pat Goeke, Dave Evensen, Mike Rill. Front row: Eric Hedge



“The inspiration we get from our customers has fueled our creativity for four decades,” said Pat Goeke, President and CEO. “In addition, we are fortunate to have built trusted relationships with international distribution partners who are leaders in their respective markets.”

Celebrate with us by taking a quick trip down memory lane. View our 5 min timeline

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Tags:

Booth Design | Trade Show Marketing | Trade Shows

Pop Up and Modular Display Design is the Rx for Quiron Hospital Group

by Gwen Parsons 8. April 2015 07:46



Quirón Hospital Group is the largest private hospital network in Spain with campuses in Barcelona, Madrid, San Sebastián, Valence and Zaragossa. Quirón operates 38 healthcare centers with more than 2,500 hospital beds and an internationally prestigious medical team.

Quirón secured an island space at FITUR in Madrid, for its first ever participation in an exhibition. It is the most important international tourism fair in Spain. Their objective for the FITUR fair was to promote the company’s mission and locations.

Quirón had a preference for tension fabric structures for two reasons. First they liked the design appeal of fabric graphics. Second, they anticipated exhibiting in more shows and wanted an exhibit design that would be lightweight and compact to transport. Functionally, Quirón wanted the design to include areas for casual conversations and semi-private meetings with small groups. To obtain your own design and quotation simply submit an online request here.

Nomadic Display ESPAÑA proposed a trade show booth design that offered brand visibility and an open floor plan. The exhibit design was inviting to visitors and would differentiate Quirón from other exhibitors on the show floor.

A tension fabric sign hung above the space to draw attention to the brand. Signage stands were placed at entry points on opposite corners of the space – one a tall banner, the other a flat screen monitor displaying digital media.



A meeting room for small groups was located at the center of the space and featured a backlit wall. Instand® pop-up displays with graphics promoting Quirón’s services were placed on two sides.



Lounge-like conversation areas positioned on the remaining corners were framed by half height, semi-circular acrylic walls.



The entire display packed into eight wheeled cases. Quirón took their new trade show display to one of the world’s top five travel and tourism events in Moscow last month.

“We had a very good experience working with Nomadic previously so we asked them to build our stand.” said Silvia Asensio González of Quirón’s Departamento Corporativo de Marketing y Relaciones con Pacientes. “We liked the design very much. All of our marketing objectives and requirements were met. ” For more trade show booth ideas, visit our display design gallery.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Trade Show Display Trends: Maximizing Verbal and Visual Communication

by Gwen Parsons 13. August 2014 08:24

On July 22nd, webinar by Exhib-it, Nomadic Display sponsored a webinar hosted by Exhib-it entitled “Notable Exhibiting Trends: Maximizing Your Verbal and Visual Communication”. This informative webinar provides detailed information on how to make the most of your trade show display. It is just one part of a four part training series entitled “How to Make Tradeshows Work For You.” This enlightening series demonstrates exactly why tradeshows should be a key component of your marketing mix and how to make them work best for you.



“Notable Exhibiting Trends” is an inspiring and practical session that illustrates current exhibit industry trends and provides action items to use in your own organization. If you are new to tradeshows or you are looking to maximize your ROI, this webinar provides you with a constructive guide to help you better connect both visually and verbally with prospective clients.

“Notable Exhibiting Trends” covers a variety of topics that are important to your company’s success at your next tradeshow. Key points covered in the webinar include:

  • Key ingredients for great trade show booths
  • What an exhibit company should do for you
  • Connecting with tradeshow attendees by understanding
    personality types and generational profiles

Trade Show Display Trends – Putting it All Together

Over the years tradeshows have evolved from a simple show and tell to a hands-on product confidence builder and branding opportunity for participants. Attendees judge an organization by its presentation. That is why it is more important than ever to fully understand how to connect with customers and create a memorable trade show display.



The webinar takes you from background through to actionable items to enable you to take full advantage of the face-to-face marketing medium. Watch it now

Don’t forget to sign up for the last live session of the series “Making the Most of Your Trade Show Presence” on Oct 21, 2014

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Trade Shows Take Team Work

by Gwen Parsons 12. June 2014 17:00


Henry Ford once said “Working together is success.” So when Nomadic had two trade shows scheduled back-to-back in different cities, team work was essential to our success.

The NYC Network Group recently held a half day event in Manhattan devoted to finance and real estate. About 1,000 industry leaders and local business professionals gathered in Manhattan for a power packed half day. Nomadic Display was proud to be an exhibitor, presenter and official sponsor of the NYC Finance Expo.

Team Nomadic arrived to set-up the exhibit the night before the event. They discovered that part of the shipment was missing. So they were unable to install the display they planned for the event. Disappointed but not defeated, the team rallied to make a “Swift” substitution. One of the team members returned to Nomadic’s showroom to retrieve several SignLine Swift banner stands and brought them back to the Roosevelt Hotel.

The next morning when the show opened at 7:30am, Team Nomadic greeted visitors to the event against a backdrop of Swift banner stands.



Team Nomadic met with new contacts and got reacquainted with current clients too.



Team Nomadic delivered a one hour presentation to attendees on the importance of consistent branding and best practices for successful exhibiting at trade shows.

The next day Nomadic was exhibiting at the largest one-day trade show for association professionals in Washington, DC. ASAE’s annual Springtime Expo draws over 1,400 meeting planners. Attendees mentioned how impressed they were to see Nomadic Display preview the newest addition to our complete range of portable displays. FabLiteTM is an ultra lightweight portable display featuring vivid, color saturated fabric graphics which were brilliantly lit by our new silver LED lamp. All of which packs into our new RollOne case with a Premium Counter conversion.



Team Nomadic doubled their lead target for the event - proving that working together is success!

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Booth Design | Trade Shows

ThinkGeek Excels Expanding Exhibit Design with Exhibit Rentals

by Gwen Parsons 31. December 2013 18:07

Internet retailing giants, like ThinkGeek, believe that face-to-face events are extremely valuable to their business development and brand building strategy. ThinkGeek sells licensed products including toys, electronic gadgets and apparel through their e-commerce site which generates over $100M annually. ThinkGeek believes in being face-to-face with their fan base which includes over 750,000 Twitter followers and 500,000 Facebook fans. Each year they sell merchandise in their trade show booth at events like PAX and ComiCon as well as the NY Toy Fair. 

ThinkGeek chose Nomadic to design a portable modular display solution for their 400 sq ft exhibit space. They wanted the display to be easy for them to set up themselves. Customers stand in line for an average of 45 minutes so they needed plenty of product shelving and lockable storage space for their highly demanded merchandise.

trade show display

Nomadic created a DesignLine hybrid display that combines the portability of Instand® pop-ups with the lightweight modularity of aluminum extrusion and fabric printed graphics. Instand pop ups are outfitted with acrylic shelves for merchandise display and connected to walk-in, lockable storage and a front railing for customer interaction and transactions.

This year ThinkGeek decided to take advantage of a new opportunity by exhibiting at a video game conference, MineCon. ThinkGeek decided to host a contest for new product ideas so they expanded their exhibit space by 200 sq ft to a total of 600 sq ft.

As an economical way to accommodate the one time expansion, Nomadic suggested exhibit rental properties. These included a hanging sign suspended overhead, traffic controlling entryways and a large, semi-circular reception counter.

trade show floor plan

After visitors purchased merchandise they were invited to enter the contest being held on the opposite side of the display. ThinkGeek distributed contest entry forms for contestants to sketch out and submit their new product concepts.

Exhibit Design

Demand for ThinkGeek’s gizmos and gadgets was so great, they couldn’t keep up with the demand. ThinkGeek measured the return on their investment using metrics including units sold, press interactions, product ideas generated as well as additions to their contact database and social media channels.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Innovative Exhibit Design Attracts Scientists to Biotech Firm

by Gwen Parsons 18. December 2013 18:34

For the last decade, LI-COR’s Biotechnology product line’s technology led to the rapid release of new products. It wasn’t long before they outgrew their trade show exhibit and the demands on their space. They saw the need for new environment.

LI-COR wanted to promote its brand with a more contemporary trade show display design. LI-COR’s target audience comprised of members of the scientific community and engaging them can be challenging. LI-COR needed their new exhibit environment to stimulate interaction and generate sales opportunities. In addition, LI-COR wanted the flexibility to reconfigure the presentation for different booth sizes.

exhibit design

Vision Exhibits worked with Nomadic Display to propose a modern, clutter-free display design that invites visitors, highlights LI-COR’s products and makes demonstrations easily accessible. Clean graphics boldly portray the brand while uplit counters and platforms are used to showcase products. 

Reaction to LI-COR’s new trade show display has been phenomenal. Leads increased four fold at all four shows in 2013. Demonstrating their newest product in front of the space draws attention from passersby and enables LI-COR to generate hundreds of leads at each event. In addition, the design delivers real value. Comprised of lightweight fabric structures the display offers the flexibility to easily be used in 10’, 20’ and 30’ inline spaces. 

In 2013 Vision Exhibits won a Gold MarCom Award and two International Business Communicators (IABC) Silver Quill Awards of Merit for the exhibit design and outstanding results. MarCom Awards is an international competition that recognizes outstanding creative achievement by marketing and communications professionals. IABC is a professional network of 15,000 business communication professionals in over 80 countries. The Gold Quill Awards program is the premier communications award program for communication, marketing and public relations.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Booth Design | Case Studies | Trade Shows

Use Flooring to Enhance Your Trade Show Display Design

by Gwen Parsons 29. August 2013 19:10

Trade show booth flooring is probably one of the last items on an exhibitor’s planning list: tick a box, submit a form, it’s done. Yet companies are missing out one of the most underutilized branding opportunities at their show. We asked Stacy Barnes of Brumark Total Flooring Solutions to share her thoughts on how to better use this valuable real estate.

Exhibit designers integrate flooring into display designs for more than pure aesthetic appeal. Flooring can also be used to define space, direct traffic flow or highlight new product areas. Today there are many more flooring options available to choose from that can help make an exhibit really stand out. In addition to carpet, these include printed floors, vinyl floors, raised floors, tile, and even turf.


trade show displays

Trade show carpet is popular because it is easily available, comes in a range of colors, is affordable and durable. Find out what color carpet the show contractor will be using on the show floor. Then choose a color that not only complements your display but will also make your exhibit space pop out.


trade show exhibits

Inlays can transform a display from average to extraordinary with logos or design motifs designed to reinforce your brand. Just remember: always request a sample of the carpet that you will be ordering to ensure it meets your expectations.


trade show booths

Welcome visitors into your display by offering them a little something extra…..comfort. Remember attendees spend long days walking the show floor and for a few extra pennies you can upgrade the padding in your display. Not only will visitors notice it, they may appreciate it enough to linger a little longer with your booth staff.

Full color graphic images printed on flooring is another way to extend your brand message. Vinyl offers a variety of patterns and textures including checkerboard, metal, and stone. Laminates and bamboo are popular wood flooring options and don’t forget there are new green materials such as cork and sisal. Raised floors offer lighting options and wire management underneath.


trade show pop up displays

When considering how to put together your trade show display and market yourself, don’t overlook the floor. It can be a foundational part of your plan!


is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Trade Show Tips | Booth Design

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