logo
 


Log in

Rent a Nomadic Solution & Just Show Up!

by Kat Shea 25. August 2016 22:55

Join the many Exhibitors who are choosing to rent a customized display from Nomadic. Our complete Rental Services include:

  • Display Design
  • AV
  • Freight
  • G7 Graphic Production
  • Carpet
  • 24-Hour LifeLine
  • Labor Services
  • Furniture
  • Worldwide Support



Nomadic is your ultimate resource to rent your companies​ ideal display solution. See for yourself!

Now's the time to book for your Fall Shows and take advantage of our total solutions.

Team Nomadic is looking forward to serving you!

view-designs download-rental-paper view-carpet-colors


Did They Rent or Buy Their Trade Show Display? Only the Exhibitor Knows For Sure

by Gwen Parsons 11. May 2016 20:52


What adjectives come to mind when you hear trade show booth rental - - ordinary? limited? basic? Not anymore. Custom trade show display rentals have evolved to meet or exceed the design desires of exhibitors. It can be virtually impossible to distinguish custom exhibit rentals from purchased ones. To demonstrate my point, I challenge you to identify which of the design photos below is a rental. The answer is at the end of this post.







Trade show booth rentals are a popular choice for any size space. Exhibit rentals range in size from 10’ backwalls up to large islands.

In addition to splendid design, trade show display rentals offer significant savings in operational and ownership expenses. Download this cost comparison to see an example.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

A Roadmap to Your New Trade Show Booth

by Gwen Parsons 4. November 2015 19:08

So it’s time to get a new exhibit. Like buying a car, the thought may illicit emotions ranging from delightful excitement to sheer panic. As buyers, our satisfaction with a purchase experience can be based on a variety of factors from personnel to the process and ultimately the product itself. For me as a consumer, it starts with one simple question... was it what I expected?

Great customer service is about making and keeping promises. We believe our customers are best served by knowing what to expect. So we created an infographic map of the buying journey for our customers. It starts with the initial research phase and charts the path all the way through to the follow-up after-the-sale.

If you are a first-time buyer, you may pick up a few pointers on what awaits you. If you’re a veteran buyer, you may find value in comparing it to your experience. Download the infographic for your own use and feel free to share it with coworkers and colleagues.



We’re always grateful to receive comments from our customers about our service. Many of them are posted to our website in our client gallery.

Share this Image On Your Site

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Custom Trade Show Booth Rental Wins Fans for WinRetail

by Gwen Parsons 25. March 2015 22:51

JDS Solutions is the developer of WinRetail® management software for mid-size independent retailers. To promote their product to over 30,000 members of the retailing community, JDS exhibits in Retail’s Big Show in NYC.

JDS has been a client of Nomadic Display since 2010. Initially they exhibited in a 20’ inline trade show booth and then upgraded to a 400 sq ft island beginning in 2013. “We prefer not to be locked into a particular configuration. Trade show display rentals. give us the freedom to market ourselves with a unique exhibit design every year.” says Jeff Weingrad, Executive Vice President of JDS Solutions.

To explain to prospective clients how WinRetail management software can improve their business from the storefront to the back office, The Stephenz Group, JDS’s agency created an infographic entitled “The Great Race to Win Retail”. The race course illustrates software benefits such as inventory reduction, faster merchandise turn over, and increased profitability.



JDS wanted the infographic to serve as the centerpiece of their tradeshow display graphics. The Great Race theme was also integrated into their trade show marketing campaign which included print and online advertising, email and telemarketing.

Experience and formal research tell us that attendees prefer interaction to relate to products. So during an exhibit design briefing with Nomadic, the team came up with the idea to build a slot car raceway into the display. All agreed it would be a fun and engaging way to entice visitors to learn about WinRetail.



JDS Solutions was so pleased with the results they plan to use the same trade show booth design next year – for the first time in five years. JDS’ primary goal at trade shows is to capture and convert opportunities so the metrics they measure are based on quality over quantity. Race winners were rewarded with a winners’ circle certificate featuring a limited-time discount offer on WinRetail software.

When asked what element of the project he was most proud of, Jeff Weingrad replied “The team.” The creative energy, enthusiasm, and meticulous detail expressed by Nomadic made us feel like they were members of our own staff. Nomadic designers worked closely with JDS and their agency, The Stephenz Group, too.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Trade Shows are the Place to Build Business Relationships

by Gwen Parsons 17. February 2015 23:30

Trade shows are among the best events for meeting clients, new prospects, industry colleagues and old friends. From the show floor to the sessions and networking functions, trade shows are the place to meet and renew connections. Events enable you to keep in touch with your customers’ challenges and share how your latest developments can address them. In addition, it’s a great place to establish new business relationships with buyers, resellers, suppliers and even potential employees.


Target Key Contacts

Attendees today do their homework before the show. They research the companies they want to meet in advance. So you need to be one of the exhibitors on their “must see” list. Send out an invitation to your clients and prospects inviting them to your trade show booth. Draw attention to the highlights of what they can expect to see and learn when they visit your trade show exhibit. Make it easy for them to attend by pre-registering them or providing a free pass to the exhibit hall. Show schedule are hectic so reach out to your key contacts – existing or new – to set up a day and time to meet before, during or after the show hours.

For more tips on preparation download our 27 page Guide to Successful Exhibiting here.

Train Your Team

A positive atmosphere in your trade show display is important to making your visitors feel welcome and comfortable. Your booth staff should be enthusiastic and confident. That takes preparation and training. Generate a show handbook or manual for your exhibition team. Hold a briefing to review company goals, your expectations and their roles and responsibilities.



Walk the Show Floor

Remember that you’re a member of the event community within your industry. Exhibitors often turn to one another for information and guidance about everything from the location of the business office to great restaurants in town. Share and they will share alike.

Walk around the exhibit hall to see what other exhibitors are doing. You’ll see what your competitors are presenting and pick up some great ideas for your next event, too!

 

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Optimize Your Trade Show Display with Technology

by Gwen Parsons 7. January 2015 11:29

Trade show displays today feature new technologies designed to help marketers attract, engage and deliver product information to attendees. The ever-growing pace at which new technologies are released presents many opportunities to maximize the results of your exhibit marketing program before, during and after every event. Among these potential benefits:

• Digital communications enable you to connect with prospects before your trade show. Online ads, email, and social media make an impression on your audience so they put you on their “must see” list at the event.

• Technology plays an important role engaging visitors during the show. From interactive games, electronic surveys and quizzes to audience triggered presentations, technology drives traffic.

• Technology can help you to demonstrate complex products using video or animations or touch screens in your trade show display.

• Recording contact details during the show is key to measuring your trade show results. Apps, bar code scanners and other technologies can make it faster for you to capture and qualify your visitors.

• Increasingly sophisticated tools make it easier to maintain contact with your prospects after the show so your company or product stays “top of mind” with prospects when they need what you offer.

To help illustrate some key ways in which technology may be applied your trade show marketing, we created this infographic. Download the graphic for your own use and feel free to share it with coworkers and colleagues. You may also publish it on your own website – so long as you do not alter the design.

If you opt to add our infographic to your site, for ease we have included an embed code at the end of this article. Simply copy it and paste it into your site to instantly display our image.

Share this Image On Your Site



is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Build a Better Trade Show Budget for 2015

by Gwen Parsons 2. December 2014 20:39

For many companies that operate on a fiscal calendar year basis, December is budgeting month. So you should begin developing your 2015 marketing plan now, if you haven’t already started.

According to a survey conducted by the Center for Exhibition Industry Research (CEIR), the chart below illustrates the allocation of annual spending.



1. Use your actual trade show expenses for 2014 to help you estimate your budget for 2015. Examine your trade show expenses and note where you had cost efficiencies and/or overruns.

2. It’s interesting that the lion share of expenses are allocated to space and logistics while less than 1/3 is devoted to optimizing sales opportunities at trade shows.

Exhibit design            11%
Promotion                  6%
Lead management      4%
Subtotal                     21%


Look for ways to reduce operational expenses so you can reallocate the savings to your presentation and promotion to drive visitors to it.

3. If you’re planning to purchase or rent an exhibit, work closely with your exhibit house on cost projections for acquisition as well as show service estimates.

Invest in a modular trade show display that expands or contracts in size to be used in different venues vs buying multiple properties for use in each space size.



Trade show booths using aluminum systems with printed fabrics are very popular for their durability and lighter weight which reduces freight and material handling costs.



Trade show displays that assemble fast without tools like this wall system reduce labor costs associated with installation and dismantling.

Expand your current trade show exhibit economically by adding rental elements such as Internet kiosks, reception counters, storage towers, furniture, etc.

4. Submit all order forms on or before the show manual deadline - flooring, furniture, computers and Internet service - ordered late or on-site costs 10-20% more in wasted budget dollars.

5. Whenever possible, ship to the advance warehouse. Not only it is less expensive but your properties are delivered to the show floor first, before shipments arriving direct to show site.

What is your biggest trade show budgeting challenge?

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Tags: , ,

Trade Show Tips | Trade Shows

Cool Technologies for Trade Show Marketing

by Gwen Parsons 24. September 2014 16:47

Executing effective trade show marketing takes more than just showing up. Make the most of your trade show experience, and take advantage of technology. The use of digital communication methods can ensure that your company stands out and draws attendees into your trade show display.



Implement technology in smart ways:

  • Position large screen monitors around the space, and play videos or animations.
  • Use video badges for your trade show staff.
  • Loop motion graphics to create an inviting atmosphere, and make buyers comfortable.
  • Encourage booth visitors to interact with touch screen displays.
  • Upload digital photos to social media instantly.
  • Use scanners, smartphones or tablets for lead capture.

Large Screen Monitors in Your Trade Show Display

The placement of one or more large screen monitors in your trade show booth will draw visitors’ attention long enough for a member of your booth staff to engage them in a conversation Videos should be eye-catching, concise and to the point. They can promote products, provide demonstrations, present client testimonials, or do all three. Be sure to use colorful graphics, music and movement when creating animations for your trade show display.



More Trade Show Booth Ideas…

Why choose between education and entertainment when you can do both? “Edutain” your trade show audience with touch screen kiosks, tablets and other interactive opportunities that enable visitors to explore information on your products based on their interests, and at their own pace. Electronic games such as slot machines, Plinko boards and toss-and-win are an exciting way to engage and reward attendees with prizes.



Trade Show Lead Capture

Generating sales leads is often one of the primary goals of your trade show marketing plan. Badge scanners capture leads electronically so they may be imported into your database or CRM. Use your smartphone or tablet to snap photos of attendee business cards so you won’t have to rely on handwritten information that might be difficult to read. Tablet apps, like Nomadic's Media on Demand, capture leads, enable you to email information tailored to the conversation, and provide tracking reports.



The digital age is upon us — in our homes, in our cars, in our offices, and in our trade shows!

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Trade Show Display Trends: Maximizing Verbal and Visual Communication

by Gwen Parsons 13. August 2014 08:24

On July 22nd, webinar by Exhib-it, Nomadic Display sponsored a webinar hosted by Exhib-it entitled “Notable Exhibiting Trends: Maximizing Your Verbal and Visual Communication”. This informative webinar provides detailed information on how to make the most of your trade show display. It is just one part of a four part training series entitled “How to Make Tradeshows Work For You.” This enlightening series demonstrates exactly why tradeshows should be a key component of your marketing mix and how to make them work best for you.



“Notable Exhibiting Trends” is an inspiring and practical session that illustrates current exhibit industry trends and provides action items to use in your own organization. If you are new to tradeshows or you are looking to maximize your ROI, this webinar provides you with a constructive guide to help you better connect both visually and verbally with prospective clients.

“Notable Exhibiting Trends” covers a variety of topics that are important to your company’s success at your next tradeshow. Key points covered in the webinar include:

  • Key ingredients for great trade show booths
  • What an exhibit company should do for you
  • Connecting with tradeshow attendees by understanding
    personality types and generational profiles

Trade Show Display Trends – Putting it All Together

Over the years tradeshows have evolved from a simple show and tell to a hands-on product confidence builder and branding opportunity for participants. Attendees judge an organization by its presentation. That is why it is more important than ever to fully understand how to connect with customers and create a memorable trade show display.



The webinar takes you from background through to actionable items to enable you to take full advantage of the face-to-face marketing medium. Watch it now

Don’t forget to sign up for the last live session of the series “Making the Most of Your Trade Show Presence” on Oct 21, 2014

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Top Five Trade Show Planning Pitfalls

by Gwen Parsons 1. May 2014 00:11

Face-to-face events enable your company to grow sales by retaining current, and attracting new customers. ​Your company invests significant staff time and money to participate in trade shows and events each year. So we created a list of the top five most common pitfalls to avoid so your company plans to get the most out of their trade show investment.

1. Time: There’s never enough is there? Marketers wear multiple hats today and trade show preparation deadlines can sneak up on you. So plan now to take control by building a calendar or project timeline for your show. Consult your exhibit partner for turnaround times for design and production. Overlay the form deadlines contained within the show manual. Include a factor in your plan for internal meetings, decision making and management approvals. Circulate the calendar or project plan to team members to make sure everyone is aware of what needs to be done, and by when. Establish a schedule of regular meetings with the team to review progress and make adjustments to the plan. Build your plan to deliver to the advanced warehouse to save money and time. In the event you encounter any delays along the pipeline you have a fall back position and can re-schedule delivery direct to the show site.

2. Budget: Track the breakdown of expenses for your events to refer to when you forecast your show budget. Then collect accurate estimates for new graphics and display properties as well as line items that may change based on show location such as freight, labor and hotels. Since companies cannot reduce fixed show expenses, they look to variable expenses to reduce costs. Beware of buying the cheapest graphics or trade show display you can find. Why invest all the money to participate in a show – space, show services, staff travel - only cut corners on the trade show exhibit that will represent your brand?  You want the best presentation possible to generate new sales opportunities. Short term solutions may be “penny wise” but can end up “pound foolish” when you have to purchase replacements. Instead, invest in a trade show display guaranteed to last; one that will accept future accessory upgrades and adapts to different sizes so it may be used at multiple events. Or consider a trade show display rental.

3. Promotion: Many companies make the mistake of thinking they can just show up. While it is the show organizer’s job to bring attendees to the show, it is your job to bring the attendees to your booth. Studies show that attendees maximize their time on the show floor by preparing a target list of exhibitors to meet in advance. Pre-show promotion is essential —without it, your potential customers may not know to look for you. Aggressively market your presence at the show to increase traffic to your booth which will also increase your leads for new sales.

4. Staff: Your booth staff creates the first impression with visitors so choose the employees that will best represent your company. You need people who want to be there and will follow direction. Trade shows require staff to be comfortable approaching attendees in aisles, not just waiting for them to enter your booth. Trade show selling requires listening, responding to and recording information in a conversation that lasts just a few minutes. You need people that can explain how your products solve potential client’s problems better than the competition. Prepare your booth staff by providing proper training and clear communication about show goals and performance expectations to prevent disappointment on the show floor.

5. Follow Up: C suite execs no longer tolerate interdepartmental finger pointing; they want to know the result of their investment in trade shows and events. You can’t afford to fumble at the end zone mishandling your trade show leads after the show. By the time you figure out what to do, the leads have long since grown cold. So before you go to the show, sales and marketing need to agree on who will collect, count, record, fulfill, distribute, contact, and report on show leads. Remember, you can never follow up too quickly with the people who showed interest in your product!

For more tips on exhibit marketing management, download our Guide to Successful Exhibiting.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Tags: , , ,

Trade Show Tips

*.*