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An Exhibitors Must Have Guide on Social Media

by Kat Shea 19. October 2011 18:11
It’s here! We invite you to be the first to download our newest and most anticipated social media ebook: "Tune in Turn on and Take off with Social Media For Trade Shows and Events". In our information packed ebook you’ll learn how to harness the power of social media to promote live events. Our special ebook educates exhibitors on the tremendous value that social media can bring to the trade show and events space.Use social media to enliven your brand on the show floor, entice your... [More]

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Trade Show Tips | Social Media | Trade Show Lead Management | Trade Show Promotion

How To Kick Some Booth With Your Photo Booth

by Kat Shea 21. September 2011 18:07
A printed photo strip with Facebook account information promoting the event: EA PlayTrade show attendees love trade show giveaways.  Your job is to make your giveaway stand apart from the rest, deliver value to the recipient and work as a living PR piece for your brand.  If you need a unique and effective marketing tool on the show floor that’ll create buzz and attract more visitors to your trade show display, consider photo booths.  What makes a photo souvenir special is th... [More]

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Trade Show Tips | Booth Design | Social Media | Trade Show Promotion

Four Trade Show Myths Exhibitors Need To Know About

by Kat Shea 14. September 2011 18:54
Today our featured post is by industry veteran - Bob Milam, aka "Tradeshowbob".  Read on to get his insight on how less can be more..... The factors that are most critical to your success as an exhibitor are not always what many folks spend a lot of their time worrying about. Contrary to popular belief, these four "myths"  aren’t "mission critical" to your Show Smart success. Exhibitors have agonized and obsessed over them for years and years AND will continue to do so, but if y... [More]

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Trade Show Tips | Trade Show Lead Management | Trade Show Promotion

Exhibitors, Check Out This New Trending Report On Trade Shows

by Kat Shea 8. September 2011 18:41
The Center for Exhibition Industry Research (CEIR) recently released its much anticipated semiannual industry metrics that confirm four consecutive quarters of growth - - an impressive rebound for the trade show industry which is positive news for us all. So we thought we'd fill you in on some highlights from this all encompassing report. The Tradeshow Industry is Beating the US EconomyAccording to CEIR, the exhibition industry gained 4.4% in the second half of 2010 and 2.4% in the first half... [More]

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Trade Show Tips

How To Cast Away Common Trade Show Spells

by Kat Shea 31. August 2011 18:55
Susan Friedman, the Trade Show Coach, is our featured guest blogger.  She's an industry think tank, author and trainer. Susan helps companies worldwide get the most out of attending trade shows and industry events.  The Trade Show Coach is known in the industry for designing and implementing strategies for show organizers and exhibitors who want to retain and grow their customer base. Enjoy the read! Have you ever thought that approaching a trade show is like exploring for hidden trea... [More]

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Trade Show Tips | Trade Show Lead Management | Trade Show Promotion

10 Ways To Cause A Speed Bump At Your Trade Show Booth Part 2

by Kat Shea 24. August 2011 18:08
Back by popular demand is Part II of our post, 10 Ways To Cause a Speed Bump At Your Trade Show Booth. We’ve gathered essential “intel” and have listed the latest tactics your colleagues are using to AMPLIFY their booth traffic and get the results they want. So, kick your promotional efforts into overdrive with these Show Smart tips: 1) Enliven Your Booth StaffVideo badges were all the hype at the 2011 Consumer Electronics Show.  Now savvy Exhibit Marketers everywhere a... [More]

Nomadic Helps Douwe Egberts Brew Show Smart Success At Caffe Culture

by Kat Shea 17. August 2011 18:02
For over 250 years Douwe Egberts, a Sara Lee Company, has been a name synonymous with exceptional coffee. Douwe Egberts is one of the leading coffee roasters in the world and a major supplier of coffee systems and accessories for the workplace. So it’s no surprise that they have the #1 market share in 9 out of 13 countries in Europe. Douwe Egberts has recently made a return to trade shows and are owners of Nomadic's legendary Instand® displays.  They wanted to launch their n... [More]

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10 Ways To Cause A Speed Bump At Your Trade Show Booth Part 1

by Kat Shea 10. August 2011 18:07
Our client, Louisiana Seafood uses Gourmet cooking demonstrations to drive booth trafficSeveral of your peers recently chimed in on LinkedIn’s Trade Show Exhibitors Association group (TSEA) about innovative ways to drive booth traffic.  Whether you have an island or inline display, here are some unique tips to send your promotional efforts into overdrive: 1) Let Them Eat CakeA client of ours took an oven to an event and baked branded (yes branded) cookies in their booth.  Smell ... [More]

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Trade Show Tips | Booth Design | Trade Show Promotion

Exhibitors, Take Our Quick Survey And Your Next Trip To Starbucks is on Us

by Kat Shea 2. August 2011 20:42
  The use of social media marketing in conjunction with face-to-face events continues to rise. According to the International Association of Exhibitions and Events, 70% of exhibit and event marketers are using social media as a real time promotional tool; this explosive growth rate has prompted us to  prepare another in our series of Special Reports and we'd like to get your input on this hot topic. Please take our quick 10 question survey.  The first 10 survey con... [More]

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Social Media | Trade Show Promotion

How To Steal The Show Floor One Step At A Time

by Kat Shea 27. July 2011 18:21
Our Client SATCO (above) strategically uses carpet inlays and highlights to showcase their products and complement their open booth designTrade show booth flooring is commonly overlooked and at times is compromised in an effort to meet smaller exhibiting budgets. Something as seemingly average as exhibit booth flooring can actually impact buying behavior and leverage your trade show performance. Below are some Show Smart trends in booth flooring that will expand your booth footprint in Stan... [More]

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Trade Show Tips | Booth Design | Trade Show Promotion

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