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How a Custom Trade Show Display Rental Can Help You

by Kat Shea 12. September 2012 21:02
In the trade show game, presentation is everything. With dozens of companies competing for attention in an enclosed space, if you don't stand out from the crowd, you don't stand a chance. So how does a growing business with a limited budget afford a larger trade show exhibit to best show what they have to offer? By renting a custom trade show booth. It can be an ideal solution to free yourself from the hassle and expenses of booth ownership, while still leaving you open to future changes in ... [More]

It's All About The Follow Through

by Kat Shea 14. March 2012 19:47
The pre-show promotion was a hit.  The exhibit looked awesome.  The booth staff was pumped.  It was standing room only for the clients and prospects that visited your trade show display. Now the real work begins. Build Trust ImmediatelyDeveloping a relationship with your prospects requires trust. Swift follow-up is the first step toward building trust. Your visitors have met with your staff, seen your products and services and asked to receive more information, pricing, and perha... [More]


Trade Show Lead Management

5 ways to tell if your booth staffers are givers or grinches

by Kat Shea 20. December 2011 18:26
Yep, it’s that time of year again, the calendar tells us that it’s time to feed into the gift-giving frenzy; as exhibitors we’re budgeting for next years cool “schwag” and as holiday shoppers we’re hitting up all the local hot spots for the best deals. Experts have determined that giving gifts is a significant part of human interaction that enhances personal relationships and strengthen business ties. Psychologists say it is often the giver (you, the exhibit... [More]


Trade Show Tips | Trade Show Promotion

4 Tips For Show Stopping Booth Graphics

by Kat Shea 14. December 2011 18:46
  We like how our client Averna reinforces their brand Sky High on suspended fabric graphics, on luminous backlit display counters and on strategically placed graphic signageBack by popular demand is part II of our previous post, Show Smart Steps To Winning Trade Show Booth Graphics. This past year there has been a lot of buzz around “Winning”, from Charlie Sheen’s comical tirades to the fiercely competitive Dancing With The Stars. But, in the world of exhibitin... [More]


Trade Show Tips | Booth Design | Trade Show Booth Graphics

Show Smart Steps To Winning Booth Graphics

by Kat Shea 7. December 2011 18:23
Our client, iDirect does a great job choosing vibrant booth graphic colors and placing their logo and tagline at a height that is visible to attendees up close and from afarThis past year there’s been a lot of buzz around “Winning”, from Charlie Sheen’s comical tirades to the widely popular and fiercely competitive Dancing With The Stars. But, in the world of exhibiting how do you know if you have winning trade show booth graphics? Below is a checklist of “winning... [More]


Booth Design | Trade Show Booth Graphics | Trade Show Promotion

Unlocking The Perfect Tradeshow Giveaway

by Kat Shea 22. November 2011 18:14
According to recent studies, giveaways trigger what researchers call the reciprocity effect--the conditioned cultural response to return the kindness of a gift--which can manifest itself in better response rates, repeat business, and powerful referrals. So, you don’t want any ordinary “trick or treat” freebie, you want a giveaway that is EXTRA ordinary. And PS, you don’t have to break the bank when you’re budgeting to come up with some cool swag for next year. But... [More]


Trade Show Tips | Trade Show Promotion

How To Maximize Your Video Efforts On The Show Floor

by Kat Shea 17. November 2011 18:16
Lights, Camera, Action!!We talked before about how to use video on the show floor and the steps to take before launching your brand in the limelight.  Once you get on the show floor, video gear in hand, below are show smart video production tips from experts. Remember, your video doesn’t have to be perfectly polished to go viral. FIRST: The video production 411Video is the perfect platform to secure a product testimonial at a trade show and communicate complex ideas.  Generall... [More]


Trade Show Tips | Social Media | Trade Show Promotion

Top Trade Show Secrets You Didn't Know

by Kat Shea 9. November 2011 18:22
Susan Friedman, the Trade Show Coach, is our featured guest blogger this week.  She's an industry think tank, author and trainer. Susan helps companies worldwide get the most out of attending trade shows and industry events.  The Trade Show Coach is known in the industry for designing and implementing strategies for show organizers and exhibitors who want to retain and grow their customer base. Enjoy the read! Trade show attendees look ordinary enough -- but they have TOP secret age... [More]


Trade Show Tips | Trade Show Lead Management | Trade Show Promotion

Exhibitors, Boost Your Brand By Raising Your Roof

by Kat Shea 2. November 2011 19:13
Savvy marketers are grabbing attention and building brand awareness by "raising the roof" on their trade show displays. From our design studio through to the factory floor we've seen a dramatic increase in demand for overhead hanging signs in variety of organic and geometric shapes. How Fabric Displays Can Save You Money…Fabric displays demand attention on the show floor yet they’re compact, lightweight and easy to assemble so you save on storage, transportation, drayage and labo... [More]


Trade Show Tips | Booth Design | Trade Show Booth Graphics | Trade Show Promotion

Are You SpOOking Your Booth Visitors?

by Kat Shea 26. October 2011 19:40
From creepy crawlies to eerie jack o' lanterns there’s plenty of hocus pocus to go around this week. So, we thought we’d enchant you with a two parter of goulish trade show secrets. That’s not all! We collaborated with industry influential – Susan Freidmann (also known as the Trade Show Coach) to bring you this spooktacular series of posts! So, here are just a few ways your very own sales team (both veterans and newbies) can spook your prospects and customers. Fright o... [More]


Trade Show Tips | Trade Show Promotion