logo
 


Log in

How to Get the Best Quality Trade Show Graphics

by Gwen Parsons 21. October 2015 17:47

Visual communication is an important part of every brand strategy. Brands are built on a visual foundation, a lexicon or language created with symbols, colors and images that create an identity. Consistency is key to building brand equity. Recognition develops with repetition as the brand is marketed across multiple touch points. Consistency and repetition combine forces to create memorability. This is why brands are portrayed the same way on everything from web sites to business cards to product labels.



Ensuring that your visual communications meet company standards across a variety of digital and print media can be challenging for marketers. You depend on partners to maintain the stature of your brand when executing everything from print ads to large format trade show graphics for events. So what’s a marketer to do to ensure your brand’s integrity is upheld?



  1. Communicate your PMS colors to your design team up front. If your company has not established any PMS color standards, ask your designer for a PMS chart. Use the chart to collaborate on critical color selections and be sure to give them to your printer.  
 
 

2. Ask if your printer is G7 certified. Like ISO or UL, certification assures you, the buyer, that an independent organization has determined that the manufacturer’s process and product complies with established standards.
 
 
  Idealliance® is an internationally recognized association dedicated to best practices, specifications, and industry standards for printing. G7 certifies compliance with strict quality standards set for CMYK (cyan, magenta, yellow, and black) printing.
 

G7 master print facilities are tested and proven to be skilled experts in matching proof-to-print across any process, ink or substrate. G7 is used to consistently hit desired color targets by aligning all devices, materials and inks. G7 master printers meet the latest printing specifications and deliver the most consistent, repeatable work products.

Nomadic Display has joined the ranks of an elite group of companies that have successfully completed the rigorous G7 qualification process. Nomadic has been awarded G7 Master status, which is granted to facilities that use the most modern techniques, technology, and calibration controls.

 

3. If color is important to you, get a printed test proof. Electronic proofs are for content, size and finishing but not for color matching. They are viewed on your computer which is lit by the monitor. Images output to your office printer are subject to the device’s paper and inks. Neither of these options will be effective in showing you the final result of your inkjet or dye subliminated fabric graphics.


Big time is wasted in re-proofing cycles, time spent squabbling over subjective results, attending press runs, and time lost in delivery which is replaced by increased cost for expedited shipping. Planning to get it right at first, saves you precious time and money in the long run.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Tags:

5 Ways to Make the Most of Your Inline Trade Show Display

by Gwen Parsons 7. May 2013 18:57

Trade shows are investment of your time and money but well worth it when the end result is making a great impression on your clients and prospective buyers. Luckily, there are ways to do this even with a smaller footprint - here are five of our favorite tips.

1. Keep it clean and bold. Less really is more, especially with smaller exhibit spaces. A display with too much going on looks cluttered. Work with your exhibit designer to blend bold graphics with your products and digital media so they work together to promote your company to its best selling advantage.

2. Maximize your space. Eliminate as many barriers to entry as possible. Place draped tables to the side instead of out front. Place computer workstations and lockable counters against the backwall so visitors are comfortable entering your booth space to learn more. Split up the activities in a 20' space to spread out your visitor traffic. For example, place a conversation area with a table and chairs on one side and a demo area on the opposite side.

nomadic trade show exhibit

3. Make it bright. Visitors are drawn to bright displays like moths to a flame. Lighter shades of color in flooring and cabinetry can make you look larger. Use pops of color in signage or carpet to provide an element of surprise. Top it all off with halogen or LED lights and you'll glow on show floor.

4. Engage your visitors. Once you grab the attention of passersby, you need to give them a reason to stay. Attendees are at the show to learn so give them a way to see, hear, touch, taste or smell your products. Use interactive tools, hands on demos, samples, etc. that will involve your visitors.

nomadic trade show display

5. Get your tech on. New technologies have opened new opportunities for exhibitors to leverage smaller floor plans. Big screen motion graphics, touch screens, tablets, video badges, RFID and so much more. You don't have to use every technology, but try your best to take advantage of the trend.

Remember, its not the size of your trade show display or budget that determines how successful you will be.  Strong design, creativity, and good booth management are all major factors in trade show success.  Even those on lower budgets can create stunning displays that attendees will love, and the right combination can keep people coming back again and again.

For more design tips, download our Special Report on Exhibit Design Strategies.

 

Ten Tips for Producing Your Own Videos

by Gwen Parsons 21. February 2013 18:02

Video is powerful and has many uses, whether you're a B2B marketer, or work directly with consumers in the B2C world. B2C marketers often use video to convert buyers on e-commerce sites, and B2B marketers see success when using them to raise awareness and interest in their products and services.

Get creative! Put videos in your emails, on corporate sites, and social media networks. Customers can also play them on-demand, on tablets and smart phones – and don’t forget to include an eye-catching video in your trade show display

Nomadic Videos

(View Nomadic Display videos here)

Here are our top 10 tips for adding video to your marketing arsenal:

1. Establish your goals.
Sure, video is great, but you should have a strategy. Be clear about what you want your video to do for you. Introduce your company? Promote a new product? Build confidence in your service? Consider how you will measure the success of your video - views, re-posts, website traffic, etc. If you don’t know what you should expect with your first video, monitor these and other metrics to create a baseline for comparison to future videos.

2. Tell your story.
The passion you have for your company, product or service can be contagious – video is great at capturing this passion unlike any other medium! Strive to educate and entertain your viewers. Create content that addresses your client’s key pain points and the factors that influence their purchase decisions. Think about the content you want to present and then decide the best method to communicate it - an interview with a member of your organization’s leadership? A how-to demonstration? Live testimonials taped in your booth?

3. Plan your shoot.
Storyboard the shots you’ll need to videotape. Thinking it through will help you generate a list of what you’ll need - from what people you'll use, to what props will work best and the location(s) you'll need. Just remember to choose a location with good lighting.

4. Need Voice?
If you plan to videotape someone speaking, provide them witha microphone. An alternative is to write a script and record a voiceover track to be added in the post production editing stage. Your script can be translated and recorded to create different language versions of your video. Be sure to record in a closed, quiet room free from noise in surrounding areas.

5. Action!
You don't need a big budget - an amateur can run the camera, but invest in a tripod to eliminate the potential for shaky results. To avoid distractions in the background, shoot close to your subjects. For how-to demos, avoid shots with anyone’s back to the camera. Instead have them stand to the side or facing the camera whenever possible.

6. Keep it brief.
In the fast-moving Internet age, most agree that a few minutes is all you need for the final edited video. A general rule of thumb is 3-4 minutes.

7. Sound of music.
Background music should enhance the presentation, but not over power it. Consider adding music to the intro and possibly again at the end. Be sure to use rights-free or royalty-free music.

8. Contact us.
Remember to title your video and include your company logo at the beginning. Close your video with contact information and/or your website URL so that viewers from viral sharing can find you.

9. Optimize your video with titles, descriptions, and tags.

10. Have fun.
According to Dale Carnegie “People rarely succeed unless they have fun in what they are doing.” 


Four Displays in One! Making Your Trade Show Booth More Cost-Effective

by Gwen Parsons 29. January 2013 21:02

In a sea of trade show booths, we know how important it is to make the best first impression you possibly can. Visitors are constantly being
 bombarded with visuals as they walk through a trade show venue, so you
 want to do your best to make sure yours is the display that catches their 
eye.

To help you do just that we're pleased to announce our new line of innovative fabric display solutions, Inspire. One of the most attractive features of the 
Inspire series is its convertibility. The canopy can be altered into four 
different shapes, all using the same cover. This makes it easy to attract attention with different designs without having to buy a number of different types of displays.

Exhibitors can have a unique look from show to show. Inspire’s innovative canopy converts into four different shapes using the same tension fabric canopy cover – its like getting four display designs for the price of one. Inspire is a budget-stretching tension fabric display solution because it's scalable, enabling exhibitors to get an upscale, custom modular look but at an affordable and competitive price. Get the latest features and functions in the form of interchangeable accessories, scalability, on case packing/shipping for a basic unit, and easy set-up.

Additionally, options like iPad stands, monitors, product pedestals, waterfall brackets, slatwall and more mount easily to aluminum extrusions. Mix and match or rearrange them to suit different presentation requirements.

A ten foot Inspire expands into an impressive twenty foot inline and converts into a kiosk or even a table top with the purchase of additional fabric graphic panels. Plus Inspire is delivered ready to accept a second fabric graphic panel on the back side for double the presentation impact.

The new “Inspire” line of fabric displays offer exhibitors an upscale aesthetic at a refreshingly competitive price tag. Get all the details of our new Inspire line here.

 

 

10 Tips for Producing Great Trade Show Graphics

by Kat Shea 10. October 2012 01:06

Your graphics are what potential clients will notice first about your exhibit, but last week we talked about how graphics often come last in the decision-making process for the display. Rushing any of the steps required in production increases the potential for error which, in turn, adds to the time it takes to deliver the final product. This is not only stressful for you, but can eat up your budget with unanticipated charges.  So we asked a veteran of the graphics world, Lori Kledaras, to share her top 10 tips for avoiding the most common graphics pitfalls.

10. Establish a schedule with your printer so they meet your required delivery date without costly budget overruns. Ask your printer how much time they need to produce your graphics so you can have your artwork designed and submitted to them with ample time.

9. Limit the amount of text in your display graphics to key messages that visitors are able to read quickly and easily. Brief is always better.

8. Use Illustrator or Photoshop for generating artwork for large format printing. Publishing software such as Quark or InDesign is not recommended. InDesign and Quark graphics have to be converted to Post Script format in order to be prepped for large format output. This conversion often breaks images apart, which will show in the final print.

7. Use Photoshop for creating cool design effects like shadows, gradient tones, and glows to make your trade show graphics really pop. Photoshop offers many more options for effects and provides a higher quality output with a much smoother appearance than effects created in Illustrator.

6. Large format graphics are always printed larger than their finished size and then trimmed to fit your display. Ask your graphics printer for the amount of margin or bleed they require so it can be added to the perimeter of your graphics during the design phase.

5. Remember to include a generous margin around text areas. Text placed too close to edges is at risk of being cropped off during the trimming stage.

4. To output colors that best meet your graphic vision, provide PMS colors to the printer to match your specifications.

3. Provide your artwork as layered files, not flattened, so your printer has the ability to make minor corrections quickly.

2. While there are thousands of fonts in the world, every graphic computer does not have all of them. So provide your artwork files with outlined text or send along all of the fonts used in your graphic to ensure proper reproduction.

1. You need to ensure that your exhibit graphics match or complement one another across different media, such as photo paper, vinyl, fabrics, and acrylic. Always include test prints of your graphics for proofing purposes in your production schedule. Electronic proofs can be misleading because computers vary in their calibration and images lit by your monitor can appear brighter than the way they will actually print.

 

Tags: , ,

Trade Show Tips | Booth Design

Nomadic Kicks Off Thursday Night Football

by Kat Shea 12. November 2010 20:46

Thursday_Football

You’ve seen us on Sunday Night Football on the Fox Sports Network, now you can catch us in the end zone, Thursday nights on the exclusive NFL Network. Our radiant blue set design made its anticipated appearance on last night’s nail biting game between the Baltimore Ravens and Atlanta Falcons.  We were in on the action as commentators hustled to give a detailed play by play. 

NFL spotted the vivid yellow sets designs that we produced for Fox Sports and were pumped to get a set design of their very own.  The Nomadic Solutions Studio geared up to create a unique custom set that offers unrivaled graphic impact, easy set up and shipping.

The NFL set joins other broadcast television custom sets by Nomadic Display including: Fox Sports, American Idol, America's Got Talent, Britain's Got Talent, and X Factor; Check out how these creative organizations are putting their Nomadic environments to work on pages 14 & 15.

If you missed seeing us this Thursday you can catch us next Thursday on the NFL Network. See you there!

How FACEbook can get you FACEtime with key buyers

by Kat Shea 26. October 2010 20:09

  
With The Social Network topping box office charts for three straight weeks and the founder of Facebook, Mark Zuckerburg valued at nearly 6 billion usd, one has to wonder what all the hype is about?  Initially introduced as a purely recreational networking tool mimicking the likes of MySpace, Facebook (FB) has grown at a viral pace.

FB is another channel for your event communications which is why its earning a place in event marketer’s hearts. Integrating Facebook in your event marketing promotions can create brand loyalty and intensify pre show buzz.  Below are some ways that you can harness the power of FB to get you FACE time with key buyers at your next event.

 

FACE your promotions


1)    Create an events page in the personal account attached to your corporate Facebook account and post  it on both walls (your personal wall and your pages wall). Make sure you select “Public Event” so that everyone can see and access your event.

2)    List any new product launches, special offers, services or giveaways that your company will be showcasing at your next event on your Events page.  You should also post inbound links on your Events page to redirect your audience to your event landing page and registration form.  

3)    Use the albums feature on your FB pages account to share photos or renderings of your display and the people who will staff it, to entice customers to visit you. If your booth staff is in the exhibit photos you should tag them, which will increase your event reach.

4)    Add photos from last year’s event to your newly created FB events page – and post inbound links at the bottom of each photo to redirect your audience to your event landing page and registration form. 

5)    Select “invite guests” – which will send a message to everyone in your personal and corporate network encouraging them to attend your event. But remember to send an invite to those who are not connected to you on FB as well. You can alternatively populate their email addresses in the “invite by email addresses” field and send an invitation out from facebook to their work inbox.

6)    Create a note on your Facebook pages wall d

etailing the event and tag those attending the event to your note – this will expand the reach of your communications. 

7)    Run a Facebook ad to increase your audience, which you may pair with an event listing.  

check out on next blog post this Thursday on Spooktacular event giveaways

With The Social Network topping box office charts for two straight weeks and the founder of Facebook, Mark Zuckerburg valued at nearly 6 billion usd, one has to wonder what all the hype is about?  Initially introduced as a purely recreational networking tool mimicking the likes of MySpace, Facebook (FB) has grown at a viral pace.

 

FB is another channel for your event communications which is why its earning a place in event marketer’s hearts. Integrating FB in your event marketing promotions can create brand loyalty and intensify pre show buzz.  Below are some ways that you can harness the power of FB to get you FACE time with key buyers at your next event.

 

Nomadic Goes WILD at Superzoo

by ndadmin 19. October 2010 21:15

Let Nomadic make customers go WILD at your next event
SuperZoo rounds up the best in pet businesses for three days of unbridled business opportunity. Top suppliers showcased their lastest and greatest products to 9,000 pet professionals prowling the show floor.

Our Rentals team partnered with Exhibit People to help PFX Pet Supply and VanNess Plastics make their mark at SuperZoo. Both wildly stunning trade show displays provided a custom aesthetic that captivated customers.

See how we can make customers flock to your trade show booth
Van Ness Plastics is the largest manufacturer in North America for plastic pet accessories  and wanted a turn key solution that would drive their newly, redesigned branding initiatives.  Van Ness also wanted a custom display that would allow them to showcase their plastic pet container products in an interactive
environment.
  Check out our wildly stunning exhibit rentals
PFX Pet Supply is a valued premium vendor of pet food and pet supplies.  PFX stood out from the pack by showcasing the pet food and pet product brands they distribute from four warehouses in the West.


PFX wanted a minimal, open trade show exhibit to encourage visitor engagement.  Nomadic helped PFX and Van Ness achieve their goals of maximizing their prime booth space at a low cost.

See how we can make customers go WILD for your booth at your next event By downloading our FREE capabilities brochure

 

North Sails Goes Full Throttle at the Acclaimed Newport Boat Show

by ndadmin 28. September 2010 22:04

See how Nomadic Display can take your event to the next level! 
North Sails, a market leader in sail making, is widely recognized for sails that are faster, lighter and longer lasting than other sails in the world. North Sails cruised over to Nomadic's website hoping to revamp their existing Instand trade show displays for use in the 40th Annual Newport Boat Show. North Sails wanted an exhibit design that would distinguish them internationally as a high quality supplier and make a lasting impression on attendees.

Nomadic's Solutions Design Studio
dropped
anchor with Visit our website to see how we can improve your tradeshow performanceZap Creative to transform their existing Instand properties to reflect North Sails' expanding business priorities. 

The result was a custom portable display that made a SPLASH among other vendors participating in the show.  Brilliant graphics lured key buyers and onlookers in their 20x20 tent. 


The 10x20 exhibit design defied the traditional “generic” pop up status quo.  North Sails innovative look was comprised of features that seamlessly integrated the custom displays with other Nomadic Display properties including: a built-in backlit counter with a 32" LCD monitor and semi-private meeting area.


For more information on how we can take your events full sail visit our website.
 

Meet your new trade show team! ExhibitSense

by Kat Shea 21. August 2010 02:02

 
Big News! Nomadic Display has teamed up with
ExhibitSense to bring a whole new generation of trade show exhibit solutions to Westborough.

From strategic development through design and management, ExhibitSense is an exhibit agency with a proven track record of creating attention-getting, results-driven programs. And now they offer Nomadic's full line of custom modular and portable displays. Together we blend custom impact with the savings benefits of light weight modularity to help you achieve a greater return on your display investment.
  Blog_footer2
Contact ExhibitSense today to learn how we can help you engage more sales opportunities while you save on transportation, drayage, storage and labor.

 

*.*