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Are You Up To Speed on Your Event Industry News?

by Kat Shea 19. May 2011 18:39



Thousands of exhibitors who “do what you do” trust our Nomadic Newsbytes to keep them up to speed on current best practices in the exhibiting world. From tips to trends, Newsbytes is a quick read format e-news feature. 

We bring you global industry insights, actionable tips and innovations in exhibit design that’ll save you time and money. Our power packed newsletter is published just 3 times a year so each issue is full to the brim with trade show insights.  Be a Show Smart reader and sign up to receive our widely popular Nomadic Newsbytes today!

Curious? See for yourself: click here to view our latest issue of Newsbytes.

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Nomadic Display Salutes Owners of Small Businesses

by Kat Shea 17. May 2011 02:21



Every year since 1963, the President of the United States has proclaimed National Small Business Week to recognize the contributions of small businesses to the American economy. A few little known facts may illustrate their impact:

  • More than half of Americans either own or work for a small business
  • Small Businesses create 60-80% of new jobs in the country 

The U.S. Small Business Administration honors the nation’s top entrepreneurs each year by selecting a Small Business Person of the Year from each of the 50 states, the District of Columbia, Puerto Rico, the Virgin Islands and Guam. 

Winners celebrate by gathering for a 3 day educational conference in the Nation's Capitol in May where one state winner is also selected as the National Small Business Person of the Year. This year's winners represent a broad range of companies including a pediatric outpatient clinic, technology solutions provider, gourmet chocolate manufacturer, “green” commercial cleaning service, and an educational publisher. 

Nomadic Display is a proud co-sponsor of Small Business Week. To recognize and promote their achievement, each Small Business winner receives a Nomadic banner stand as a trophy to use on premises and at local events

Not able to attend Small Business week? Check out the real time live webcasting directly from the event and you’ll feel like you’re there

Congratulations 2011 winners!!!.

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Top LinkedIn No No's That You Didn't "No" About

by Kat Shea 12. May 2011 18:41


At some point in your professional career you’ve probably joined 100,000,000 other users on LinkedIn to connect with business colleagues, partners and prospects.  While there are free and fee based options to promote yourself and your brand, here are some commonly overlooked rules to keep in mind when using your personal LinkedIn account for business development.

"No" Your Limit
Contrary to popular belief there IS a limit on the number of invitations you can send from your LinkedIn account.  Your lifetime limit is 3,000 invites per account and it’s limited to sending 50 invites at a time.

"No" The Invite Skivvy
When/if you exceed your limit you may contact Customer Service to request an increase in your threshold of invites.  LinkedIn developed invite limitations in an effort to deter wide spread spamming common with other social media channels such as Facebook and Twitter.

LinkedIn grants additional invitations based on a ratio of acceptances to the quantity of invites you have sent out.  If your acceptance rate is low you will be granted an extra 100 invites but if your acceptance rate is high you'll be granted an additional 500.  You may solicit Customer Service for additional invitation allocations 30 days after your previous request.

"No" Your Groups 
As a LinkedIn user you are limited to joining no more than 50 groups.  So join groups that are relevant to your business, where you can leave comments in the group feed that offer value to members.  When you join a group, be mindful not to be an aggressive self promoter, it's not considered good LinkedIn etiquette.  A softer sell approach is to link back to your blog or web assets in your group comment feed so other group members can easily familiarize themselves with your brand when/if they choose to.

“No” Your Personal Group
If you decide to create your own group, know that LinkedIn limits members to 20,000 per group. After you exceed the 20,000 member limit, LinkedIn may choose to lift the member restriction pending investigation of your group account. The same invitation quantity and additional allocation request rules that apply to personal LinkedIn accounts (above) also apply to groups.

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Nomadic Helps SATCO Light Up The Show Floor

by Kat Shea 10. May 2011 18:11


SATCO is a premier supplier of lighting products including: Hygrade, Nuvo and their new LED line, KolourOne.  SATCO was searching for a creative environment to promote their newly launched LED line, KolourOne in conjunction with their other lighting products and accessories.  SATCO needed a new 40x50' display solution that would enable them to showcase hundreds of lighting products through an innovative and creative platform.

Unlike the strategy used by many of its competitors, SATCO wanted to engage their customers through live interaction with their wide range of lighting products.  So they chose to display over 500 products ranging from bulbs to fixtures and accessories in tangible form versus virtually or through printed brochures.  SATCO also wanted to reduce their event operating costs by using a lighter trade show display that would save them money in transportation.   And they wanted the trade show exhibit to scale down to a 10x20’space for use at smaller events.

Nomadic Display accepted the challenge and developed a trade show display solution for SATCO allowing them OUTSHINE their competitors in Stand Apart style.  Our Solutions Studio designers created a warm and open design aesthetic inviting to SATCOs target audience. Attendees were able to easily identify the SATCO brand on the show floor by the radiant backlit sign placed 16’ above their space.  Attendees were drawn to SATCO’s, inviting, luminous environment where they were able to engage with brands through functional and interactive product display.

The design solution enabled SATCO to achieve maximum display versatility through its ability to reconfigure for use at smaller venues.  Nomadic helped SATCO achieve their goal of reducing operating expenses with a lighter weight solution; by mounting the overhead backlit sign to a central tower, we eliminated the rigging costs associated with ceiling hung installations.

Click here to see what our client has to say about us

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Your Ultimate Guide to Stand Apart Style for Your Trade Show Display

by Kat Shea 5. May 2011 18:10



For months on end, we've been photographing our most exciting new trade show display projects to bring them LIVE to our viewers. Now you can view dozens of dynamic selling environments that fuel product engagement, brand visibility and scale to meet your evolving business needs.

Just download our latest Capabilities Brochure for Show Smart ideas to Stand Apart at your next event. Embedded links enable you to dually thumb through our interactive libraries of exhibit designs and cruise on over to our website for more detailed information. To find the best solution to address your unique exhibiting challenges

Be sure to claim your copy today !!

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Nomadic Helps Root Learning G R O W Their Trade Show Presence

by Kat Shea 3. May 2011 01:59

 
Root Learning's Booth, 2010

Root Learning combines strategic consulting with creative engagement methods to drive organizational performance. Root has consulted with companies like PepsiCo, Taco Bell, Dow Chemical, and Prudential.  As a veteran exhibitor, Root Learning has invested in display properties ranging from 10’ pop-ups displays all the way up to 30’ islands.  Root contacted 2 Scale, located just 15 minutes from their headquarters in northwest Ohio, regarding their search for a new trade show display to communicate their unique consulting services.

Root Learning expressed their desire for four divisions to be individually represented through one seamless platform. Root wanted a Show Smart design solution for an island display that would scale down for smaller events and would be lighter in weight to save money on shipping expenses. After 2Scale and Root learning had a "meeting of minds", 2Scale went back to the drawing board and came up with an open design solution featuring intersecting archways that would make Root Learning shine on the show floor.

2 Scale teamed up with Nomadic Display to design and produce a solution that would embody Root's modern corporate culture and branding initiatives, while fulfilling their functional requirements too. Kiosks were placed at each of the four corners of the exhibit to correspond to each of Root's four corporate divisions.  The intersecting archways combined dynamic shape with minimal use of walls to achieve an invitingly open interior space.  A rotating ring structure on top dominated the show's skyline.  Their new display allows Root to achieve maximum display versatility by using free standing elements in their corporate headquarters and by scaling the exhibit to different configurations for use at smaller events. 


Nomadic Display's Booth, EuroShop 2011

Root learning was able to G-R-O-W their trade show presence on the show floor. But thats not all.  The design was such a Show Smart Sensation that Nomadic decided to adapt it for use at two of its own shows - one in the US and another in Gemany

Nomadic Display's Booth, Exhibitor 2010

Download our free corporate brochure to see how we can grow your brand visibility from the show floor UP.

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The Science Behind Face To Face

by Kat Shea 28. April 2011 18:37



It’s no surprise that face-to-face is a more visceral way to connect with prospects: you can introduce yourself with a welcoming smile and a firm hand shake, gauging your visitor's interest level in the process based on their body language. Both Expo Magazine and BtoB make a case for face to face.

Red 7 Media, a parent company of Expo Magazine, reports that 65% of your customers/prospects attend trade shows primarily for their networking opportunities. BtoB Magazine touches on the many  “often imitated NEVER duplicated” tangible aspects of face-to-face that cannot be mirrored in the virtual world:

  • “Face to face events provide marketers with a unique way to reach customers, business partners and clients.” - BtoB magazine
  • “In-person events are better-suited for capturing attendees' attention, inspiring positive emotions and building networks and relationships.” BtoB magazine

Recent studies on social behavior have shown there are ALSO positive psychological effects that result from your face-to-face encounters, consider the following:

Social Brain
Dr. Stephen S. Ilardi notes in his book Friends for Life, that about half of the Brain’s cerebral cortex, where social cues are processed, is devoted to visual input. Reading a text or an email or attending a virtual event is not nearly as powerful as interacting with others face-to-face.

Social Science
When prospects interact with your sales reps in group settings their levels of the toxic stress hormone, cortisol, drop precipitously. Instead chemicals such as Dopamine and Oxytocin surge making people "feel good". That positive experience influences the perception of your brand and helps to cultivate a fruitful business relationship. 

Social Bookmarking
Physical interaction with your team allows customers to visually catalogue and process your brand.  Technology has its place in starting the conversation but it just can't replace a live encounter.

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MAXIMIZE Your Trade Show Presence With a MINIturized Custom Portable Display

by Kat Shea 26. April 2011 18:02


If you're on the look out for a new trade show display that won’t put a dent in your wallet, we have a FRESH new solution for you!  The super compact version of our clever Instand® Foundation displays may be just the trick to charge up your trade show program. Already popular in Europe, we’re unleashing them state side.  These new designs blend the easy set-up of a pop-up display with the modern, functional features you need to Stand Apart on the show floor and engage your audience. So power up your presentations with:

Wide Screen Monitors
Computer stations
Dimensional graphics 

AND more!

Even more compact and lighter in weight, our "Mini" version of Foundation brings you the savings benefits of economical storage, drayage and transport in UPS/FedEx/airline checkable cases - - not to mention a Show Smart price.

See what all the excitement is about with "Mini" Instand Foundation solutions. 

 

Top Tips to Finding "Eggcellent" Trade Show Leads

by Kat Shea 21. April 2011 17:58

The search for qualified buyers at trade shows can bring memories of childhood Easter egg hunts: you search high and low, the competition is fierce and you want to get MORE than everyone else. Before you embark on your next “Hunt”, check out our Show Smart survey of questions used to qualify visitors and avoid getting a “bad egg”.

Talk the Talk, but not TOO much
While you’re trying to promote your products and services, prospects can be turned off by hard sell approaches, so keep it casual. You want to listen to your prospect 80% of the time and the other 20% you should spend asking questions to unveil THEIR latest pain points. Use their responses to guide your sales pitch.

1) What is important to you in selecting the companies you do business with?
2) What is the most challenging aspect of your current (product/service)?
3) What results are you hoping to get with your next purchase?
4) How is a purchasing decision like this typically made? and who is involved?
5) What are your current business priorities? Do you see them changing in the near future?
6) What do you like the best about your current (product/service)?
7) What do you like least about your current (product/service)?|

Keep it Short and Sweet
In 5-7 minutes you should be able to get a sense of their interest in your company/product/services and identify top decision makers. Wrap up your conversation by thanking them for their time and offer to send them information(electronically or in print).

On The Hunt for a new trade show display? Let Nomadic help you! Download our new product brochure featuring over 36 Show Smart designs

Nomadic Helps Oklahoma Fly High At Europe's Premiere Wind Event

by Kat Shea 19. April 2011 17:48

 

 

Oklahoma's Dept of Commerce recruits aerospace, oil/gas/solar energy and biotechnology businesses from around the world to relocate to the state.  Their recruiting efforts involve participating in trade events around the world.  So when the time came to develop plans for the annual European Wind Energy Association show, EWEA, Oklahoma decided to premiere a new trade show display for the event. EWEA's Annual Event is a major meeting of minds for the European wind energy market, connecting key stakeholders including corporate leaders, investors, financiers, policy makers and scientists.

Since the event would take place in Brussels, the State of Oklahoma not only needed design and production expertise but deployment support on an international scale. Creative Dimensions chose Nomadic Display as their partner in serving Oklahoma. With manufacturing facilities in the United States and Europe, Nomadic is uniquely capable of designing and producing trade show displays in either location and serving the needs of international exhibitors.

Oklahoma had exhibited at EWEA previously and wanted a new display to help them increase brand reach. Oklahoma's design requirements included ample space for Belgian beer tasting sessions, semi private spaces for meetings with buyers, pedestals for literature display and looping promotional video on wide screen monitors.

Creative Dimensions and Nomadic developed a proposal for a sleek, custom rental solution.  Produced and deployed in Europe, it would save Oklahoma thousands in international transport alone.



The result was an open trade show booth design. Oklahoma’s logo was strategically placed at various heights to be seen from all levels of the show floor. Trade show display graphics reflected the"The Sooner State" as a leading provider in resources, entrepreneurial culture and infrastructure.

The Oklahoma Department of Commerce achieved record booth traffic as compared to years past which enabled them to gain traction in the European market. 

 Download our new brochure to see how we can take your brand SKY HIGH

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