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Pop Up and Modular Display Design is the Rx for Quiron Hospital Group

by Gwen Parsons 8. April 2015 07:46



Quirón Hospital Group is the largest private hospital network in Spain with campuses in Barcelona, Madrid, San Sebastián, Valence and Zaragossa. Quirón operates 38 healthcare centers with more than 2,500 hospital beds and an internationally prestigious medical team.

Quirón secured an island space at FITUR in Madrid, for its first ever participation in an exhibition. It is the most important international tourism fair in Spain. Their objective for the FITUR fair was to promote the company’s mission and locations.

Quirón had a preference for tension fabric structures for two reasons. First they liked the design appeal of fabric graphics. Second, they anticipated exhibiting in more shows and wanted an exhibit design that would be lightweight and compact to transport. Functionally, Quirón wanted the design to include areas for casual conversations and semi-private meetings with small groups. To obtain your own design and quotation simply submit an online request here.

Nomadic Display ESPAÑA proposed a trade show booth design that offered brand visibility and an open floor plan. The exhibit design was inviting to visitors and would differentiate Quirón from other exhibitors on the show floor.

A tension fabric sign hung above the space to draw attention to the brand. Signage stands were placed at entry points on opposite corners of the space – one a tall banner, the other a flat screen monitor displaying digital media.



A meeting room for small groups was located at the center of the space and featured a backlit wall. Instand® pop-up displays with graphics promoting Quirón’s services were placed on two sides.



Lounge-like conversation areas positioned on the remaining corners were framed by half height, semi-circular acrylic walls.



The entire display packed into eight wheeled cases. Quirón took their new trade show display to one of the world’s top five travel and tourism events in Moscow last month.

“We had a very good experience working with Nomadic previously so we asked them to build our stand.” said Silvia Asensio González of Quirón’s Departamento Corporativo de Marketing y Relaciones con Pacientes. “We liked the design very much. All of our marketing objectives and requirements were met. ” For more trade show booth ideas, visit our display design gallery.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Nomadic Display Hosts Networking Event with Tri-County Chamber of Commerce

by Gwen Parsons 10. October 2014 23:37


Nomadic Display — a leading producer of top-of-the-line custom modular and portable trade show displays hosted a Business After Hours Networking event for members of the Tri-County Chamber of Commerce in its Fairfield, New Jersey showroom on Thursday, October 9.





The opportunities presented by a face-to-face marketing event such as this one are invaluable. Chamber members were invited to enjoy refreshments, make new contacts, and network with like-minded professionals in the Tri-County area, ultimately setting the stage for real business growth. The more you learn about another person’s interests and experiences, the more that person will want to learn about yours.





Nomadic Display offered attendees a sampling of their most unique exhibit designs, some of which have served as the backdrop for high-profile primetime television programs.

At the end of the event, Nomadic Display held a door prize drawing. David Vnenchek of Placements Plus Service (left) receives his prize from Michael Hurley of Nomadic Display, a SignLine banner stand, valued at $480.



For help organizing your next business event, contact your Nomadic Display representative today.

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

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Set Design Displays | Trade Shows

Cool Technologies for Trade Show Marketing

by Gwen Parsons 24. September 2014 16:47

Executing effective trade show marketing takes more than just showing up. Make the most of your trade show experience, and take advantage of technology. The use of digital communication methods can ensure that your company stands out and draws attendees into your trade show display.



Implement technology in smart ways:

  • Position large screen monitors around the space, and play videos or animations.
  • Use video badges for your trade show staff.
  • Loop motion graphics to create an inviting atmosphere, and make buyers comfortable.
  • Encourage booth visitors to interact with touch screen displays.
  • Upload digital photos to social media instantly.
  • Use scanners, smartphones or tablets for lead capture.

Large Screen Monitors in Your Trade Show Display

The placement of one or more large screen monitors in your trade show booth will draw visitors’ attention long enough for a member of your booth staff to engage them in a conversation Videos should be eye-catching, concise and to the point. They can promote products, provide demonstrations, present client testimonials, or do all three. Be sure to use colorful graphics, music and movement when creating animations for your trade show display.



More Trade Show Booth Ideas…

Why choose between education and entertainment when you can do both? “Edutain” your trade show audience with touch screen kiosks, tablets and other interactive opportunities that enable visitors to explore information on your products based on their interests, and at their own pace. Electronic games such as slot machines, Plinko boards and toss-and-win are an exciting way to engage and reward attendees with prizes.



Trade Show Lead Capture

Generating sales leads is often one of the primary goals of your trade show marketing plan. Badge scanners capture leads electronically so they may be imported into your database or CRM. Use your smartphone or tablet to snap photos of attendee business cards so you won’t have to rely on handwritten information that might be difficult to read. Tablet apps, like Nomadic's Media on Demand, capture leads, enable you to email information tailored to the conversation, and provide tracking reports.



The digital age is upon us — in our homes, in our cars, in our offices, and in our trade shows!

is the Senior Vice President of Marketing at Nomadic Display. She is a regular contributor to the Nomadic Display Blog and can be found at Google + and LinkedIn.

 

Exhibit Design Tips for Maximizing Results

by Gwen Parsons 23. July 2013 19:07

Exhibit design is one of the most powerful and least understood elements of trade show marketing. A display is your ambassador, a temporary representative designed to communicate on your behalf and foster commerce. For this reason, the overall design should attract visitors, reflect your brand personality, and provide a platform for developing your business relationships. So here are a few trade show display ideas for creating a dynamic trade show booth design.

Use Height
Take advantage of the highest point of your display to place your company logo. Lightweight fabric structures in a variety of shapes may be hung above your display for visitors to locate your booth across the show floor and as they walk down the aisles. You don't have to spend a lot to maximize your space. Tall structures such as towers with signage at the top can create similar effects without the expense of ceiling rigging.

trade show exhibits

Draw Attention
Think of attendees as specialized and discerning shoppers that are influenced by what they see, hear, or smell. Motion can catch attendees' eyes while LED spot or backlighting can make your graphics pop. Use music and special sound effects to stimulate their curiosity and because smell is our strongest sense, use it to lure visitors in with fresh coffee brewing, popcorn popping, or chocolate chip cookies baking.



Open Up
Make your visitors feel welcome with an open and inviting floor plan. Encourage entry by offering easy access to your space from multiple points. To that end, think more space, less clutter. One general rule of thumb is to leave 60 percent of your space frontage open and at least 60 percent of the floor space unoccupied.

trade show display

Provide an Experience
Don't underestimate the power of face-to-face contact with your product. The number one reason people attend shows is to see new products. Nothing sells a product as effectively as a truly hands-on experience. Visitors look for opportunities to see and touch your products to learn about them. Integrate product display into the exhibit, distribute samples or conduct in-booth demonstrations.

For more tips on trade show design, download our special report "Exhibit Design Strategies that Maximize Results" today.

 

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