logo
 


Log in

Trade Show Inspiration from Vincent Van Gogh

by Gwen Parsons 16. January 2013 21:17

Vincent Van Gogh said “I dream my painting and I paint my dream.”

Exhibitors dream their program and then create it, too. At a trade show your goal is to reach your target audience. Your advertising campaign, exhibit design and promotional strategies should work together to inspire your audience to visit you and learn about what you can do for them.

Simple? Not so much, which is why exhibitors depend on internal and external resources to write, photograph, design, fabricate, and build material for pre-show, at-show and post-show event marketing activities. That got me thinking about where the various contributors find their creative inspiration.  When asked, the exhibit designers I spoke to said they get their inspiration from the exhibitor; by what the company does and through conversations about what they want to accomplish.

So where do exhibit marketers get their inspiration? There are a number of sources for inspiration including peers, magazines, newsletters, other exhibitors and, of course, websites. Display solution galleries enable exhibitors to browse trade show display designs that offer their desired features, functions and details – or perhaps features that are brand new to them! While some exhibitors locate the exact design they want, many locate several examples to express the characteristics or attributes they want to combine into their own customized display design or environment.

Tell us about your sources of creative inspiration.

 

How Will the Fiscal Cliff Affect Your Trade Show Budget This Year?

by Gwen Parsons 10. January 2013 03:15

Although a last-minute deal was reached to avoid the Fiscal Cliff, many of the details remain to be seen, particularly at the level of individuals and privately-owned businesses. With some major decisions still to be made by policymakers in the spring, many question marks remain and the future is anything but certain.

In short, this means that when it comes to budgets, marketers will continue to be challenged to invest wisely. Exhibitions will continue to compete with other marketing channels for funding so every aspect of your program needs to be well-planned and thought out. To protect your brand and assure maximum impact with your target audience at exhibitions, it’s essential not to skimp on your trade show display. However, you do want to get the best value for your money, and trim expenses where you can.

The square foot cost of trade show space continues to increase year over year. Unfortunately you can’t avoid or negotiate booth space rates so cuts have to be made in other areas of the budget. Marketers are tightening up spending in areas like storage, freight, drayage or handling, and labor. You can still squeeze the most out of your display budget and have an impressive and effective trade show display.

 

 

Nomadic is here to help because with a series of new cost-conscious display solutions that we recently released to better serve your budget requirements. In fact, to help you get the most bang for your display buck, we’re kicking off the New Year with special offers on seven different Instand® pop-up displays. These offers are available for a limited time and represent a significant savings, which can really help save you time and money. Have a look at the details of these offers and choose the one that works best for your needs. Plus our “No Questions Asked” Lifetime Warranty provides you with complete peace of mind because you’ll receive repairs or replacements FREE even when the damage is your fault.

Our product lines integrate with one another enabling you to purchase or rent add ons that alleviate the need to continually replace your display. In addition, many of our products are designed to scale – - to expand or contract based on your space size requirements. Maximize your budget by investing in one solution that serves more of your marketing needs.

 

10 Tips for Producing Great Trade Show Graphics

by Kat Shea 10. October 2012 01:06

Your graphics are what potential clients will notice first about your exhibit, but last week we talked about how graphics often come last in the decision-making process for the display. Rushing any of the steps required in production increases the potential for error which, in turn, adds to the time it takes to deliver the final product. This is not only stressful for you, but can eat up your budget with unanticipated charges.  So we asked a veteran of the graphics world, Lori Kledaras, to share her top 10 tips for avoiding the most common graphics pitfalls.

10. Establish a schedule with your printer so they meet your required delivery date without costly budget overruns. Ask your printer how much time they need to produce your graphics so you can have your artwork designed and submitted to them with ample time.

9. Limit the amount of text in your display graphics to key messages that visitors are able to read quickly and easily. Brief is always better.

8. Use Illustrator or Photoshop for generating artwork for large format printing. Publishing software such as Quark or InDesign is not recommended. InDesign and Quark graphics have to be converted to Post Script format in order to be prepped for large format output. This conversion often breaks images apart, which will show in the final print.

7. Use Photoshop for creating cool design effects like shadows, gradient tones, and glows to make your trade show graphics really pop. Photoshop offers many more options for effects and provides a higher quality output with a much smoother appearance than effects created in Illustrator.

6. Large format graphics are always printed larger than their finished size and then trimmed to fit your display. Ask your graphics printer for the amount of margin or bleed they require so it can be added to the perimeter of your graphics during the design phase.

5. Remember to include a generous margin around text areas. Text placed too close to edges is at risk of being cropped off during the trimming stage.

4. To output colors that best meet your graphic vision, provide PMS colors to the printer to match your specifications.

3. Provide your artwork as layered files, not flattened, so your printer has the ability to make minor corrections quickly.

2. While there are thousands of fonts in the world, every graphic computer does not have all of them. So provide your artwork files with outlined text or send along all of the fonts used in your graphic to ensure proper reproduction.

1. You need to ensure that your exhibit graphics match or complement one another across different media, such as photo paper, vinyl, fabrics, and acrylic. Always include test prints of your graphics for proofing purposes in your production schedule. Electronic proofs can be misleading because computers vary in their calibration and images lit by your monitor can appear brighter than the way they will actually print.

 

Tags: , ,

Trade Show Tips | Booth Design

*.*